Chinese New Year preparations always come with a long checklist. From fresh ingredients for reunion dinners to pantry refills, snacks for guests, and household essentials for spring cleaning, the list never seems to end. This is exactly where the Jaya Grocer Chinese New Year Midnight Sale steps in and makes festive shopping a lot more rewarding.
From 6 to 8 February 2026, selected Jaya Grocer outlets across Malaysia are extending their operating hours until 11.00pm, allowing shoppers to enjoy exclusive midnight deals between 8.00pm and 11.00pm. For those who prefer quieter shopping hours, hate squeezing through crowded aisles, or simply want to stretch their ringgit further, this late-night promotion is perfectly timed.
What makes this sale especially appealing is not just the extended hours, but the wide variety of products included. They are not limited to one or two categories. Instead, they cover fresh produce, frozen items, pantry staples, bakery treats, household necessities and personal care items. This makes it easy for families to tick off most of their Chinese New Year shopping in one visit.
The fresh market and frozen selection alone already make this promotion worth planning around. Seasonal fruits and mushrooms are popular during the festive period, especially for gifting and home-cooked dishes. Items such as China Yong Chun Lokam are priced at RM22.88, reduced from the usual RM26.88, making them a more affordable option for those preparing festive fruit platters or visiting relatives. Mushrooms, which are symbolic in many Chinese New Year dishes, are also attractively priced, with China Mini King Eryngii Mushroom (200g) going for RM2.68 instead of RM3.99.
For home cooks planning steamboats, stir-fries, or family feasts, the frozen deals are equally impressive. Proteins can quickly take up a large portion of the festive budget, so discounts here genuinely help. Aqina Frozen Chicken Skinless Boneless Thigh (6 pieces) is available at RM15.88, while Atlantis Frozen Redfish Fillet (300g) is reduced to RM15.88 from RM18.90. One of the standout offers is the Frozen Hokkaido Scallop 41/50 (500g) at RM18.80, down from RM29.90, which is ideal for premium dishes without paying premium prices.
Beyond fresh and frozen items, pantry essentials are where many households see the biggest savings. Rice, butter, cheese, biscuits and snacks are staples during Chinese New Year, whether for daily meals or entertaining guests. During this midnight sale, Songhe Thai Fragrant Rice (10kg) is priced at RM38.88, significantly lower than the normal price of RM52.99. This is a practical purchase that lasts well beyond the festive season.
Baking and cooking ingredients are also included, with Westgold Salted or Unsalted Butter (250g) at RM12.88, reduced from RM16.90. Cheese lovers can pick up Emborg Shredded Cheese (150g–200g) at RM11.88, making it easier to prepare festive bakes or quick meals for visiting friends and family. For those who prefer ready-to-serve treats, Danisa Butter Cookies (454g) at RM16.88 are perfect for sharing during house visits.
Snack deals add another layer of value. Hosting guests often means stocking up on light bites and drinks. During the promotion, China Lays Potato Chips (70g) are available at Buy 3 for RM11.88, while Kai Tea (500ml) comes in at Buy 6 for RM17.88. These bundle offers make it easier to prepare without overspending.
Freshly baked items are also part of the midnight specials. The Baker’s Son Butter Croissant (4 pieces) is priced at RM8.88, while The Baker’s Son Swiss Roll Cranberry is available at RM9.88. These are ideal for breakfast spreads, tea-time treats, or simply enjoying at home after a late-night shopping trip.
Chinese New Year is also a time for thorough cleaning and restocking household supplies. Jaya Grocer’s midnight sale does not overlook this aspect. Parents can benefit from baby care deals such as Huggies Naturemade Panda Pants at RM39.88 and Huggies Baby Wipe Clean Care (2 x 80 wipes) at RM9.90. These are everyday essentials that families regularly need, so purchasing them during a promotion makes financial sense.
Household paper products are another highlight. Premier Pulp Bathroom Tissue (3-ply, 10 rolls) and Scott Multi-Purpose Towel (6 rolls) are both priced at RM8.88, helping households stock up for the busy festive period. Personal care items such as Dettol Body Wash Refill Pack (800ml) at RM8.88 and Darlie Toothpaste (2 x 225g) with free premium item at RM17.88 also offer good value.
Cleaning tools and household accessories are included too, from CIF Scrub Daddy and Mummy Sponge at RM13.88 to TTL HDPE Garbage Rolls ranging from RM7.48 to RM12.48, depending on size. These practical purchases are often overlooked during festive shopping, but having them sorted early makes the celebration more comfortable.
Another reason this promotion stands out is the wide coverage of participating outlets. With stores across Kuala Lumpur, Selangor, Perak, Seremban, Melaka, Johor and Pahang, many shoppers can find a participating Jaya Grocer close to home. This reduces the need for long travel and allows them to plan late-night shopping conveniently after work or dinner.
The midnight timing itself is a major advantage. Shopping between 8.00pm and 11.00pm allows customers to avoid peak-hour crowds, enjoy a more relaxed experience, and take their time comparing prices and selecting items. For working adults and families, this flexibility is often more valuable than daytime promotions.
Overall, the Jaya Grocer Chinese New Year Midnight Sale is not just about discounts. It is about smart planning, convenience and value. By combining extended hours with meaningful price reductions across essential categories, they make festive shopping more accessible and less stressful. For anyone preparing for Chinese New Year, this promotion offers a practical and enjoyable way to shop, save and celebrate.
Promotional/Event Details:
Date: 6–8 February 2026
Time: 8.00pm – 11.00pm
Venue: Selected Jaya Grocer outlets nationwide, including Kuala Lumpur, Selangor, Perak, Seremban, Melaka, Johor and Pahang (as listed above)
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