ChaTraMue Malaysia is kicking off February 2026 with a promotion that blends cute collectibles, popular drinks, and a rewarding giveaway into one exciting campaign. Starting from 5 February 2026 onward, ChaTraMue fans can enjoy a limited-edition collaboration featuring My Melody and Kuromi, two beloved Sanrio characters that have captured hearts across generations. This promotion is not just about enjoying a refreshing Thai tea; it is also about collecting, participating, and potentially winning free drinks for an entire month.
For those who frequent ChaTraMue, the brand needs little introduction. Known for its authentic Thai tea recipes, ChaTraMue has built a strong following in Malaysia by offering consistent quality, fragrant tea blends, and a menu that suits both classic tea lovers and adventurous drinkers. This latest campaign adds a playful twist to their usual experience, turning a simple drink purchase into something more memorable and interactive.
The highlight of this promotion is the limited-edition My Melody and Kuromi cup designs, paired with collectible straw blind packs. These straw designs are released randomly, which means every purchase comes with an element of surprise. There are four different straw designs to collect, each featuring charming illustrations of My Melody and Kuromi. For fans of cute stationery, collectibles, or Sanrio collaborations, this is exactly the kind of promotion that is hard to ignore.
What makes this campaign especially appealing is that it is easy to participate. Customers only need to purchase drinks from the Classics or Special Series to qualify. With a single purchase at RM19.90 or a bundle of two drinks at RM32.90, participants receive the chance to collect these exclusive straw designs. Prices may vary at express or selected outlets, but the overall value remains attractive, especially for those who already enjoy ChaTraMue beverages regularly.
Beyond the collectable aspect, ChaTraMue Malaysia has added an exciting incentive: customers who manage to collect all four straw designs stand a chance to win free ChaTraMue drinks for a month. This transforms the promotion from a simple purchase-and-collect activity into a rewarding challenge. For regular customers, winning free drinks for a month can mean significant savings, especially for those who make ChaTraMue part of their daily or weekly routine.
The mechanics of the giveaway are straightforward. After collecting all four straw designs, participants simply scan the QR code provided, fill in the required form, and upload their receipt. They are also required to take a clear photo of all four straws together and submit it as part of their entry. This process ensures transparency while keeping participation accessible for most customers with a smartphone.
This promotion is particularly attractive because it caters to multiple groups at once. Sanrio fans will appreciate the officially themed designs, while tea lovers can continue enjoying their favourite drinks without needing to buy unfamiliar products. Collectors will enjoy the thrill of completing the full set, and bargain hunters will see value in the potential reward of free drinks for a month.
From a value perspective, this campaign offers more than it initially appears. Purchasing drinks that customers already enjoy now comes with added benefits: exclusive collectibles and a chance at a generous giveaway. Compared to promotions that require additional spending or complicated steps, ChaTraMue Malaysia keeps things simple and rewarding. It is a reminder that good promotions do not always need steep discounts; sometimes, added experiences and collectability can be just as appealing.
There is also a sense of urgency attached to this campaign. The straw blind packs and cup designs are available while stocks last, which means delaying a visit could result in missing out on certain designs. This encourages early participation and repeat visits, especially for those aiming to complete the full set of four straws. For fans who enjoy the excitement of limited-time promotions, this adds to the overall appeal.
Another reason to enjoy this deal is its social aspect. Collecting blind packs often becomes more fun when shared with friends or family. Some customers may exchange duplicate straw designs with others to complete their collection faster. This kind of interaction naturally builds excitement around the promotion and makes each visit to ChaTraMue feel more engaging than usual.
For those who are new to ChaTraMue, this promotion serves as a perfect introduction. The Classics and Special Series drinks showcase what the brand does best, from their signature Thai Milk Tea to flavoured variations that suit different taste preferences. Pairing these drinks with a fun collectible experience makes the first visit more memorable and increases the likelihood of returning.
It is also worth noting that ChaTraMue has a strong presence across Malaysia, making this promotion widely accessible. Customers do not need to travel far or visit specific flagship stores to participate. Any ChaTraMue outlet in Malaysia is part of this campaign, allowing more people to join without inconvenience.
As with many successful promotions, this campaign balances enjoyment, value, and excitement. Customers get to enjoy their favourite drinks, collect exclusive items, and stand a chance to win a meaningful prize. For those who appreciate cute collaborations and smart promotions, this is one worth checking out.
For full details and official updates, customers can refer to the source post shared by ChaTraMue Malaysia on their official Facebook page:
https://www.facebook.com/61550279554238/posts/122315250140009318/?rdid=VxAbzImxwzfukiJ1#
Starting from 5 February 2026 onward, this promotion is expected to attract strong interest, so visiting early increases the chances of collecting all designs before stocks run out. Whether customers are long-time ChaTraMue fans or simply looking for a fun and rewarding drink promotion, this My Melody and Kuromi collaboration offers plenty of reasons to drop by.
Promotional/Event Details
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Date: 5 February 2026 onwards
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Time: During operating hours of each ChaTraMue outlet
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Venue: All ChaTraMue outlets in Malaysia
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