Chinese New Year is always a season filled with colour, excitement, and of course, plenty of food and drinks to enjoy with family and friends. For many Malaysians, festive promotions are not just about discounts but also about experiences and small rewards that make the celebration feel extra special. This year, Bungkus Kaw Kaw is stepping into the festive spotlight with the launch of its Ong Kaw Kaw Pineapple Series, a limited-time promotion that blends refreshing fruit-based drinks with collectible rewards designed to add a little extra “ong” to the season.
Officially launching on 31 January 2026, the Ong Kaw Kaw Pineapple Series arrives at just the right moment, when Chinese New Year visits, gatherings, and shopping trips are in full swing. What makes this launch stand out is its focus on real fruit flavours, paired with thoughtfully designed promotional gifts that appeal to both loyal fans and casual drinkers looking for something new to try.
At the heart of this campaign is Bungkus Kaw Kaw’s commitment to freshness. The Ong Kaw Kaw Pineapple Series is crafted using real, fresh fruits with no artificial ingredients added. This detail alone makes a big difference, especially for those who prefer drinks that feel lighter, more natural, and less overly sweet. Pineapple, known for its bright and refreshing taste, is the star of the series, bringing a balance of sweetness and tang that works perfectly in Malaysia’s warm climate.
Each cup in the Ong Kaw Kaw Pineapple Series is carefully prepared to ensure the flavours are well-balanced rather than overpowering. The result is a drink that feels refreshing from the first sip to the last. It is easy to understand why Bungkus Kaw Kaw describes the series as “ONG”, a playful nod to prosperity and good fortune that fits neatly into the Chinese New Year theme.
The menu itself offers a small but well-curated selection, allowing customers to choose based on their personal taste preferences. The Pineapple Passion Fruit option combines the sweetness of pineapple with the slightly tangy edge of passion fruit, creating a tropical blend that feels lively and energising. For those who enjoy something sharper and more refreshing, the Pineapple Lemon offers a zesty twist that cuts through the sweetness, making it an ideal choice for hot afternoons or after a heavy festive meal.
For fans of collectibles, Bungkus Kaw Kaw has also introduced a Pineapple Series option with a tumbler. This version allows customers to enjoy their favourite pineapple drink while bringing home a reusable tumbler, adding practical value to the purchase. It is a thoughtful addition, especially for regular customers who enjoy collecting branded merchandise that can be used beyond the promotional period.
What truly elevates this campaign, however, is the festive giveaway element. Chinese New Year traditions often involve angpao, and Bungkus Kaw Kaw has creatively reimagined this tradition by offering a FREE Limited Edition Plushie Angpao, worth RM9.90, with the purchase of any two cups from the Ong Kaw Kaw Pineapple Series. This is not just a simple freebie, but a themed collectible designed to match the festive spirit.
There are two different plushie angpao designs available, released in separate phases throughout the promotion period. From 31 January 2026 to 10 February 2026, customers can collect the Horse Version, a design that symbolises energy and positivity. From 11 February 2026 to 28 February 2026, the Pineapple Version takes over, tying directly into the theme of the drink series itself. This phased release encourages repeat visits, especially for collectors who want to complete both designs.
As with most limited-edition items, availability may vary by outlet, and stocks are limited. This adds a sense of urgency to the promotion, making early visits worthwhile for those who do not want to miss out. It also turns a simple drink purchase into a small festive activity, whether it is buying drinks for the family or treating friends during gatherings.
Adding another layer of excitement is the Exclusive Blind Box Purchase-with-Purchase (PWP) offer. Bungkus Kaw Kaw has introduced a series of Kaw Kaw Junction character blind boxes, featuring eight different characters such as Ko Pipi, Cuppi, and Teh C. Blind boxes have become increasingly popular, and this campaign taps into that trend by making them accessible through drink purchases rather than standalone sales.
To qualify for the PWP deals, customers simply need to purchase any one cup from the Ong Kaw Kaw Pineapple Series. From there, they can choose from several redemption options. At RM16.80, customers can redeem one blind box and enjoy the thrill of discovering which character they receive. For serious collectors, the RM99.00 option allows redemption of a full set blind box, ensuring all characters are included without the guesswork. There is also an RM49.90 option for an L size blind box, offering a larger collectible for those who prefer something more substantial.
This tiered approach makes the promotion flexible, catering to different budgets and levels of interest. Casual customers can enjoy a single blind box as a fun add-on, while dedicated fans can go all in and complete the entire collection. It also encourages customers to explore the pineapple series drinks while enjoying the added value of exclusive merchandise.
The promotion is available at all Bungkus Kaw Kaw outlets nationwide, making it accessible to customers across Malaysia. Whether someone is stopping by for a quick takeaway, meeting friends for a casual catch-up, or simply looking for a refreshing drink while running errands, the Ong Kaw Kaw Pineapple Series fits easily into everyday routines during the festive season.
There are several reasons why this is a deal worth enjoying. Firstly, the focus on real fruit ingredients makes the drinks feel refreshing and suitable for repeated enjoyment, not just a one-time novelty. Secondly, the free plushie angpao and blind box PWP offers add tangible value to each purchase, turning a simple drink into a festive experience. Lastly, the limited-time nature of the campaign gives it a seasonal charm that aligns perfectly with Chinese New Year celebrations.
For those who enjoy discovering new flavours, collecting cute merchandise, or simply making the most of festive promotions, this campaign offers a balanced mix of taste, value, and fun. It is not just about buying a drink, but about enjoying a small moment of “ong” during a busy and joyful season.
With the Ong Kaw Kaw Pineapple Series, Bungkus Kaw Kaw has created a promotion that feels thoughtful rather than rushed, combining refreshing beverages with well-designed collectibles that resonate with the festive mood. It is the kind of deal that makes sense to enjoy with family, friends, or even as a personal treat while soaking in the Chinese New Year atmosphere.
Promotional/Event Details
Date: 31 January 2026 – 28 February 2026
Time: Daily, during outlet operating hours
Venue: All Bungkus Kaw Kaw outlets nationwide
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