29 January–1 February 2026: Jaya Grocer: Norwegian Atlantic Salmon Opening Deal

When it comes to premium fresh groceries in Malaysia, Jaya Grocer has long been a familiar name among households that value quality, variety and reliable sourcing. From imported fruits and vegetables to responsibly sourced seafood, they have built a reputation for bringing supermarket-quality produce closer to everyday shoppers. This time, Jaya Grocer is giving shoppers in Penang a very good reason to visit their newest outlet, with a promotion that seafood lovers, especially salmon fans, will want to take note of.

To celebrate the opening of their new outlet at Food Bayana, Penang, Jaya Grocer is rolling out a limited-time opening deal on Norwegian Atlantic Salmon, one of the most popular and versatile fish choices among Malaysian families. From 29 January to 1 February 2026, shoppers can enjoy this premium salmon at just RM59.90 per kilogram, a price that is hard to come by in today’s market, especially for imported, high-quality salmon.

For anyone who regularly buys salmon, they will know that Norwegian Atlantic Salmon is often priced significantly higher due to its quality, texture and flavour. Seeing it offered at RM59.90/kg immediately signals that this is not a routine weekly promotion, but a special celebratory deal tied to the launch of a new store. That alone makes this promotion worth planning around, especially for those living in or near Penang.

One of the biggest reasons this deal stands out is the balance between price and quality. Norwegian Atlantic Salmon is well-known for its rich, buttery texture and clean taste, making it suitable for a wide range of cooking styles. Whether shoppers prefer pan-searing, grilling, baking, steaming or enjoying it as sashimi-style (when handled and prepared properly), this type of salmon adapts well to different recipes. For home cooks, it opens up countless possibilities, from simple weekday dinners to more elaborate meals for family gatherings.

At RM59.90 per kilogram, this promotion allows shoppers to stretch their grocery budget further. For families that enjoy cooking at home, buying a whole salmon can translate into several meals. Portions can be divided into fillets for grilling, slices for soups, or cubes for stir-fries and pasta dishes. This makes the deal particularly attractive for households looking to save money while still enjoying nutritious, protein-rich meals.

Another important point to highlight is that Jaya Grocer is limiting the promotion to one whole fish per customer. While this may sound restrictive at first, it actually helps ensure that more shoppers get a fair chance to enjoy the deal. Given the popularity of salmon and the attractive pricing, demand is expected to be high. This limit helps prevent bulk buying and encourages early visits to avoid disappointment.

To further enhance the shopping experience, Jaya Grocer is offering cutting and vacuum pack services for the salmon. This is especially helpful for shoppers who may not feel comfortable handling or portioning a whole fish at home. While waiting time applies, the convenience of having the fish professionally cut and vacuum-packed makes it easier to store portions in the freezer and use them gradually. For busy families and working individuals, this added service turns a great deal into a practical one.

The promotion is also clearly marked as while stocks last, which is common for opening deals of this nature. This reinforces the idea that shoppers should plan their visit early within the promotion period rather than waiting until the last day. With only four days to enjoy this offer, timing becomes key, particularly for those who want to secure a whole fish at this special price.

Beyond the salmon deal itself, the opening of Jaya Grocer at Food Bayana, Penang is worth noting. New outlets often come with a refreshed layout, a wide selection of products and a shopping environment designed to make grocery runs more pleasant. For Penang residents, this new location adds another convenient option for quality grocery shopping, especially for those who value fresh produce and imported items.

There is also an added benefit for Jaya Grocer members who pay in-store using cash, debit or credit card, or GrabPay. Shoppers can earn GrabCoins with their purchase, which adds extra value on top of the already attractive salmon pricing. Over time, these GrabCoins can be used for other purchases within the Grab ecosystem, effectively giving shoppers additional savings or rewards beyond the supermarket checkout.

For those who prefer shopping online or may not be able to visit the store in person, Jaya Grocer has also made the promotion accessible through GrabMart. Shoppers can shop online via GrabMart at the following link: https://grb.to/3Rd5m9S. This option is particularly useful for busy individuals, families with young children, or anyone who prefers the convenience of home delivery. It also means that the promotion is not limited strictly to walk-in customers, although availability may vary depending on stock levels.

From a value-for-money perspective, this promotion checks many boxes. It offers a premium product at a reduced price, includes optional preparation services, rewards members through GrabCoins, and provides both in-store and online purchasing options. For health-conscious shoppers, salmon is also widely appreciated for its nutritional benefits, including omega-3 fatty acids, high-quality protein and essential vitamins. This makes the deal appealing not just from a cost standpoint, but also from a wellness perspective.

For those who enjoy hosting or cooking for family and friends, this promotion presents an opportunity to plan meals around a high-quality centrepiece ingredient. A whole Norwegian Atlantic Salmon can easily be turned into multiple dishes over several days, making it ideal for festive meals, weekend cooking projects or meal prep for the week ahead. At RM59.90/kg, it is easier to justify buying in larger quantity and experimenting with different recipes.

Overall, Jaya Grocer’s Norwegian Atlantic Salmon opening deal at Food Bayana, Penang is more than just a typical supermarket promotion. It is a carefully timed offer that celebrates a new store opening while giving shoppers a genuine bargain on a premium product. With limited quantities, a short promotion window and strong demand expected, those interested should consider making this a priority visit between 29 January and 1 February 2026.

For more information and the original source of this promotion, shoppers can refer to the official Facebook post here:
https://www.facebook.com/story.php?

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Promotional/Event Details

Date: 29 January–1 February 2026
Time: Store operating hours
Venue: Jaya Grocer, Food Bayana, Penang

Additional notes:

• Norwegian Atlantic Salmon at RM59.90/kg

• Limited to 1 whole fish per customer

• Cutting and vacuum pack services available (waiting time applies)

• While stocks last

• Terms and conditions apply

• Earn GrabCoins when paying in-store with cash, debit/credit card or GrabPay (for Jaya Grocer members)

• Shop online via GrabMart: https://grb.to/3Rd5m9S