As the Chinese New Year season approaches, there’s no better way to celebrate than gathering with friends and family over a steaming pot of delicious hot pot. This year, Haidilao Malaysia has truly outdone themselves by combining the joy of a hearty meal with the thrill of winning festive prizes. Their latest collaboration with CHJ Jewellery brings an exclusive Spring Festival campaign that promises not only mouth-watering dishes but also a golden touch of luck.
For anyone who has visited Haidilao before, they’ll know it isn’t just about the food—it’s about the entire experience. The attentive service, the lively atmosphere, and the fun activities all contribute to a dining experience that feels special and memorable. Now, Haidilao is adding a festive twist to their popular hot pot experience. From 28 January to 3 March 2026, diners in West Malaysia have the chance to participate in an exciting Lucky Fortune Draw when they order the Spring Festival Set.
The Spring Festival Set isn’t just a regular hot pot meal. It’s a specially curated selection of premium ingredients meant to reflect abundance and prosperity for the New Year. From fresh meats to a variety of vegetables, seafood, and their signature dipping sauces, the set is a feast that will leave everyone at the table fully satisfied. For those looking to celebrate in style, this set combines the best of traditional flavours with a festive presentation, creating an ideal way to kick off the Lunar New Year celebrations.
What makes this promotion even more enticing is the Lucky Fortune Draw that accompanies it. By dining in at Haidilao and ordering the Spring Festival Set, guests automatically enter the draw. For those willing to spend RM1888 at CHJ Jewellery, there’s an additional chance to join the draw for high-value prizes. The draw features a mix of vouchers, gold jewellery, and other festive surprises, offering a little extra sparkle to the New Year celebrations. Imagine enjoying your hot pot while also having the chance to walk away with a golden keepsake to mark the occasion—this truly combines indulgence with luck.
There’s a playful aspect to the campaign that makes it even more appealing. Social media enthusiasts can get involved by sharing their dining experiences online. If a post receives 388 or more likes, diners stand a chance to win additional big prizes. It’s a clever way to blend traditional New Year festivities with modern social media engagement, making the campaign both interactive and fun. For families, friends, and even solo diners, participating in this promotion can be a memorable experience that goes beyond just a meal.
One of the reasons this campaign stands out is how it embodies the spirit of the Lunar New Year. Hot pot is often associated with reunion and togetherness, making it a perfect choice for the occasion. Meanwhile, the addition of gold and lucky prizes ties into the cultural symbolism of wealth, prosperity, and good fortune. It’s an imaginative way to turn a meal into a celebration that aligns with the values and traditions of the New Year. Diners aren’t just eating—they’re taking part in an experience designed to bring joy and excitement.
Haidilao has always been known for their attention to detail, and this promotion is no exception. The presentation of the Spring Festival Set is carefully designed to enhance the festive atmosphere, while the quality of the ingredients ensures that every bite is satisfying. From the spicy Sichuan flavours to milder broths, there’s a choice to suit every palate. Pairing this with the chance to win luxurious prizes makes dining here feel like more than just a meal—it’s an event that captures the essence of celebration.
Another reason to take part in this promotion is the sheer value it offers. Spending RM1888 at CHJ Jewellery may seem like a premium commitment, but it comes with the opportunity to participate in a lucky draw that could result in significant rewards. Vouchers, gold jewellery, and exclusive festive gifts can make the New Year feel extra special, and the excitement of a potential win adds a layer of anticipation to the dining experience. The combination of indulgent food and the possibility of taking home something valuable creates a one-of-a-kind experience that diners are unlikely to forget.
For those who enjoy sharing their celebrations, the social media component is particularly engaging. Haidilao encourages diners to post photos of their meals, with the chance to gain recognition and additional prizes through likes. It’s a creative way to involve the community and make everyone feel part of a larger festive celebration. Whether dining in a group or visiting alone, diners can capture the essence of the holiday and share it with friends, family, and followers online. It’s a modern touch that complements the traditional aspects of the promotion beautifully.
Beyond the food and prizes, this campaign is a perfect reminder to embrace the festive spirit. Celebrations like these are about more than just spending money—they’re about creating memories, enjoying quality time with loved ones, and immersing oneself in the cultural traditions of the season. Haidilao’s Spring Festival Set and the associated lucky draw encapsulate all of these elements, making it an ideal destination for anyone looking to combine culinary delight with cultural celebration.
In conclusion, the Haidilao Malaysia × CHJ Jewellery Spring Festival Campaign offers a rare combination of indulgence, excitement, and cultural celebration. The carefully curated hot pot sets, the chance to win valuable prizes, and the interactive social media challenge make this promotion a must-visit for those celebrating the Lunar New Year. For families, friends, and even solo diners, the campaign promises not just a meal, but an experience that will leave them feeling festive, satisfied, and perhaps even lucky.
If they are looking to make their New Year celebrations truly memorable, this is an opportunity not to miss. Dining at Haidilao during this promotion means enjoying premium hot pot, engaging in festive activities, and standing a chance to win luxurious prizes. It’s the perfect way to bring warmth, excitement, and good fortune into the New Year.
Promotional/Event Details:
Date: 28 January – 3 March 2026
Time: Store operating hours (varies by location)
Venue: Haidilao Malaysia, West Malaysia stores
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