Chinese New Year is always a season filled with joy, family gatherings, festive food, and the excitement of receiving angpau. It is also the time when many well-loved brands step in with creative campaigns to bring something extra to the celebration. This year, KEWPIE Malaysia is joining the festivities with a playful and rewarding Chinese New Year giveaway that is both fun to participate in and appealing for food lovers.
Known for their distinctive Japanese flavours and quality dressings, KEWPIE has built a strong following in Malaysia among home cooks, food enthusiasts, and families who enjoy experimenting in the kitchen. For this Chinese New Year, KEWPIE Malaysia is inviting fans to take part in an interactive online giveaway that centres around one of their standout products, the KEWPIE Roasted Sesame Yuzu Taste Dressing.
Rather than a complicated entry process, this giveaway focuses on observation, quick thinking, and a little bit of luck. Participants are challenged to catch and count how many KEWPIE Yuzu products appear, then leave their answer in the comments. It is simple, engaging, and perfect for social media users who enjoy light-hearted challenges during the festive season.
What makes this giveaway particularly appealing is how accessible it is. There is no purchase required, no lengthy forms to fill in, and no complicated mechanics. All they need to do is follow KEWPIE Malaysia on Facebook and Instagram, comment with the correct number of products spotted, and tag a few friends to join in the fun. This makes it easy for anyone to participate, whether they are long-time KEWPIE fans or new to the brand.
The giveaway runs from 28 January to 15 February 2026, covering the peak Chinese New Year period when people are actively browsing social media, sharing festive moments, and looking for interesting content to engage with. This timing makes it ideal for participants to enjoy the festive atmosphere while trying their luck at winning exclusive KEWPIE merchandise.
The prizes themselves are thoughtfully curated to match the festive theme. Winners stand a chance to receive a Limited Edition KEWPIE Angpau Packet, which adds a unique touch to Chinese New Year gifting. Branded angpau packets are often highly sought after during the festive season, especially when they come from well-known brands with distinctive designs. Having a limited edition version makes it even more special and collectible.
In addition to the angpau packet, winners will also receive a KEWPIE Moon Sauce Plate. This practical yet stylish plate is perfect for serving sauces, dips, or side dishes during family meals or festive gatherings. It reflects KEWPIE’s strong connection to food culture and adds value beyond the festive season, as it can be used all year round.
From a consumer’s perspective, this giveaway is worth joining because it blends entertainment with tangible rewards. Many festive campaigns require participants to spend money or meet certain purchase thresholds, but KEWPIE Malaysia’s giveaway removes that barrier. It allows participants to enjoy the festive fun without any financial commitment, making it especially attractive during a season when expenses can add up quickly.
Another reason to take part is the social element. By tagging friends and sharing the challenge, participants can involve their social circle, turning a simple giveaway into a shared experience. This aligns well with the spirit of Chinese New Year, which is all about togetherness, connection, and sharing happiness with others.
For those who already use KEWPIE products at home, this giveaway is a nice bonus. It reinforces the brand’s presence in their daily cooking routine while offering something extra during the festive period. For those who have not tried KEWPIE before, the campaign serves as an introduction to the brand’s flavourful range, particularly the Roasted Sesame Yuzu Taste Dressing, which combines nutty richness with a refreshing citrus twist.
The KEWPIE Roasted Sesame Yuzu Taste Dressing is a versatile product that works well in salads, cold dishes, marinades, and even as a dipping sauce. Featuring this product in the giveaway subtly encourages participants to explore new ways of enhancing their meals, especially during festive gatherings where food plays a central role.
From a broader perspective, this giveaway reflects how brands can create meaningful engagement without being overly commercial. Instead of focusing on discounts or sales, KEWPIE Malaysia has chosen to focus on interaction, creativity, and festive enjoyment. This approach resonates well with audiences who appreciate brands that value connection over hard selling.
For bargain hunters and giveaway enthusiasts, this campaign is a good example of how following brands on social media can lead to rewarding opportunities. It highlights the importance of staying updated with brand pages, especially during festive seasons when exclusive campaigns are more likely to appear.
Overall, the KEWPIE Malaysia Chinese New Year Giveaway is a light-hearted, festive, and rewarding campaign that fits perfectly into the CNY mood. It does not require much effort, offers attractive and practical prizes, and brings a touch of fun to the social media experience. Whether participants are hoping to win the limited edition angpau packet, the sauce plate, or simply enjoy the challenge, this giveaway is worth taking a few minutes to join.
Those interested can find the full giveaway post and participate directly via KEWPIE Malaysia’s official Facebook page at the link below:
https://www.facebook.com/story.php?
With Chinese New Year being a time of joy, luck, and new beginnings, joining this giveaway could be a small but enjoyable way to add a little extra excitement to the festive season.
Promotional/Event Details:
Date: 28 January 2026 – 15 February 2026
Time: All day
Venue: Online via KEWPIE Malaysia Facebook and Instagram
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