Chinese New Year has always been a season filled with colour, tradition and a sense of cheerful anticipation, and in Malaysia, it is also one of the most exciting times of the year for special promotions and festive giveaways. This time around, Popular Book Co (M) Sdn Bhd is bringing that celebratory spirit to life with a fun and rewarding online campaign that blends festive joy with the thrill of winning something truly exclusive. The “? Must Be Good” Like, Share & Win Competition is not just another social media contest. It is a thoughtfully planned Chinese New Year giveaway that invites shoppers, readers and fans of POPULAR to join in the celebration with just a few simple steps.
POPULAR has long been recognised in Malaysia as more than just a bookstore. For many families, it is a familiar place where school supplies are bought, books are discovered, and festive decorations or thoughtful gifts are picked up during major celebrations. Over the years, POPULAR has built a strong community around learning, lifestyle and culture, and campaigns like this one are a clear example of how they continue to connect with their audience beyond physical stores. This “? Must Be Good” campaign carries a strong festive message, combining good fortune, happiness and well wishes for the new year.
Running from 26 January to 1 February 2026, the contest gives participants a full week to take part, which makes it easy for anyone to join without feeling rushed. The mechanics are straightforward and friendly, designed so that almost anyone who uses Facebook can participate. Participants are asked to like the official Popular Book Co (M) Sdn Bhd and CD-Rama Facebook pages, share the campaign post publicly, comment “Done” while tagging at least three friends, and finally fill in their details through an official Google Form. This structure not only encourages engagement but also allows participants to spread festive cheer among friends and family.
What makes this giveaway particularly appealing is the prize itself. This round of the competition features three exclusive, limited-edition “Must Be Good” plushie dolls, also known as the little Max dolls. These are not items that can be easily purchased off the shelf. Limited-edition merchandise like this often becomes a keepsake, especially when tied to a specific festive season like Chinese New Year. For collectors, fans of POPULAR merchandise or even parents looking for a meaningful festive gift for their children, this prize holds real sentimental value.
Beyond the prize, the campaign also reflects the joy of participation. Chinese New Year is about togetherness, sharing good wishes and welcoming positive energy into the year ahead. By encouraging participants to tag friends and share the post publicly, POPULAR is effectively turning this giveaway into a shared festive moment. It becomes less about individual participation and more about inviting others to join in the fun. In a time where many interactions happen online, this simple act of tagging and sharing can still create a sense of community.
Another important reason why this giveaway is worth joining is the credibility behind it. POPULAR has clearly communicated that winners will only be announced via their official Facebook page and contacted directly by email. They have also taken extra steps to remind participants that they will never request bank account or credit card information. In today’s digital environment, where online scams are unfortunately common, this transparency is reassuring. It shows that POPULAR values participant safety just as much as engagement.
From a practical perspective, this campaign costs nothing to join. There is no purchase required, no hidden fees and no complicated conditions beyond the clearly stated steps. For bargain hunters and deal seekers, this is the kind of opportunity that makes sense. With just a few minutes of effort, participants stand a chance to win a festive, limited-edition item that would otherwise be unavailable. It is a low-risk, high-reward situation that fits perfectly into the Chinese New Year mood.
This giveaway also serves as a gentle reminder that good deals and rewarding campaigns are not always about discounts in ringgit and sen. Sometimes, the best value comes from exclusive experiences or items that carry meaning. The “Must Be Good” theme ties closely with Chinese New Year wishes of happiness, good health and prosperity. Winning such a prize, or even simply participating in the campaign, adds a layer of festive excitement to the season.
For families, this contest can also be a fun activity to do together. Parents can involve their children in tagging relatives or family friends, explaining the meaning behind the festive theme and the importance of being cautious online. For young adults, it is an easy way to stay connected with friends while enjoying the festive buzz on social media. For long-time POPULAR customers, it feels like a small thank-you gesture from a brand they have supported over the years.
It is also worth noting that this is labelled as “Competition (Six)”, which suggests that POPULAR has been running a series of similar weekly giveaways. This indicates consistency and ongoing engagement, making it even more worthwhile to keep an eye on their official pages for future campaigns. Joining this round could be the start of discovering more upcoming giveaways and promotions throughout the year.
In short, the “? Must Be Good” Like, Share & Win Competition is more than just a chance to win a plushie. It is a festive activity, a community-driven campaign and a reminder that celebrations can be shared in simple, meaningful ways. With clear instructions, credible organisers and attractive limited-edition prizes, there is little reason not to take part. For anyone already scrolling through social media during the Chinese New Year period, joining this giveaway is an easy way to add a bit more excitement and positivity to the season.
For full campaign details and updates, participants should always refer to the official source here:
https://www.facebook.com/story.php?
Promotional/Event Details:
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Date: 26 January – 1 February 2026
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Time: Online participation via Facebook (Anytime during contest period)
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Venue: Popular Book Co (M) Sdn Bhd & CD-Rama Official Facebook Pages (Online)
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