22-28 January 2026: Padini Holdings: BT21 Photo Contest & Giveaway at Selected Stores

BT21 fans, this one is truly unmissable! If they love taking photos, sharing their fandom online, and grabbing exclusive merchandise, Padini Holdings has put together a promotion that combines all three in a fun and creative way. From 22nd to 28th January 2026, Padini Concept Stores across Malaysia are inviting customers to join their BT21 photo contest—a chance not just to showcase their creativity, but also to walk away with a special BT21 tote bag.

The promotion is simple but exciting. Participants are encouraged to visit one of the selected Padini stores featuring a dedicated BT21 display, snap their most imaginative or stylish photo, and share it on their Instagram Story, tagging @padini_my. It’s an effortless way to take part, especially for anyone who loves social media and BT21 characters.

What makes this contest stand out is its focus on creativity. The 5 most inventive and eye-catching Instagram Story entries will each win a limited-edition BT21 tote bag. These tote bags are not just practical—they’re a fashion statement for fans of the global BT21 phenomenon. Whether it’s a playful pose, a clever use of the display, or incorporating friends and fellow fans into the shot, the prize rewards those who go the extra mile with their photography skills.

This promotion is also a perfect excuse to revisit some of the country’s most popular shopping destinations. With participating outlets located in key malls such as Pavilion Bukit Bintang, Mid Valley, Sunway Velocity, Sunway Pyramid, and 1 Utama in Kuala Lumpur and Selangor, as well as IOI City Mall in Putrajaya, Queensbay Mall in Penang, AEON Mall Bandaraya Melaka, AEON Mall Tebrau City Johor Bahru, and The Mall Mid Valley Southkey in Johor Bahru, fans have a variety of options to choose from. Each store provides the perfect backdrop for your Instagram-worthy shot, making the experience itself part of the fun.

Another reason this deal is worth participating in is that it encourages fans to engage creatively with a brand they love. Instead of a typical purchase-based giveaway, Padini has transformed the promotion into a social media contest that feels modern and interactive. Not only do participants get to express their personal style and photography skills, but the competition also brings a sense of community, as fans can see other entries online and feel inspired by the creativity of fellow BT21 enthusiasts.

For anyone who enjoys limited-edition merchandise, this is a golden opportunity. BT21 fans are well aware that exclusive merchandise is highly sought after and can quickly sell out. By taking part in the Padini BT21 photo contest, participants are essentially securing a chance to own a collector’s item simply by doing something fun and creative. It’s a promotion that rewards imagination rather than spending power, which is always refreshing.

The contest also provides a chance for a mini shopping trip. While participants are at the Padini stores snapping their photos, they can explore the latest collections, pick up seasonal deals, or simply enjoy the shopping experience. This makes the promotion more than just a contest—it becomes an engaging outing for BT21 fans and their friends or family.

Padini has also ensured that the rules are straightforward. Each Instagram Story post equals one entry, though only one entry per account will be counted, regardless of multiple story posts. Winners will be contacted directly after the contest concludes and can collect their BT21 tote bag at any nearby Padini Concept Store. By making the prize collection flexible, Padini ensures that winners from different states can conveniently redeem their gifts without unnecessary hassle.

It’s also worth noting that this contest runs for a limited time, so planning ahead is key. Between 22nd and 28th January 2026, fans will want to make sure they visit a participating store early to avoid crowds and to have the best selection of display spots for their creative shots. A quick look at the mall maps and store locations in advance could make the difference between a good photo and a winning photo.

For parents, this promotion provides a fun activity to do with their children who are BT21 fans. It’s safe, creative, and encourages interaction with the characters in a way that goes beyond just buying merchandise. Even if the tote bag isn’t won, the experience of taking photos and exploring the BT21 display is itself a rewarding activity for fans of all ages.

Furthermore, the social media element adds an extra layer of engagement. By posting their photos online, participants are not only entering the contest but also sharing their love for BT21 with their friends, followers, and the wider community. It’s a chance to express fandom publicly and potentially inspire others to join in, creating a ripple effect of excitement around the Padini BT21 photo contest.

The promotion is also a great example of how brands are innovating in their marketing approach. Rather than a traditional giveaway where participants simply receive merchandise, Padini is encouraging creative participation, digital engagement, and in-store traffic simultaneously. It’s a multi-faceted promotion that benefits the brand, delights fans, and fosters a sense of accomplishment for participants who invest time in crafting the perfect shot.

In short, there are plenty of reasons to get involved in the Padini BT21 photo contest. From the thrill of winning a limited-edition tote bag, to exploring some of Malaysia’s most popular shopping destinations, to expressing creativity and connecting with fellow fans online, this promotion has something for everyone. The limited timeframe makes it a must-act-now opportunity for anyone who wants to be part of the fun.

Fans who are serious about their entry should consider visiting one of the participating stores early in the promotion period, scouting out the best angles, and thinking of creative ideas that will make their Instagram Story stand out. With only five prizes to be won, every detail counts, from lighting and composition to the playful use of the display props.

Finally, it’s important to remember that this promotion is only available at the selected Padini stores listed, so checking the locations before heading out is essential. Padini Concept Stores have also retained the right to amend the terms and conditions without prior notice, so staying up to date with any announcements on their official Facebook page is recommended.

For anyone who loves BT21, social media, or just creative challenges, this is a promotion that should not be missed. Whether they are seasoned Instagrammers, casual photo-takers, or just fans of the iconic characters, the Padini BT21 photo contest offers a perfect opportunity to engage, win, and have fun.

With just a week to participate, now is the time to plan a visit to one of the stores, grab friends or family for extra fun, and get snapping. Remember, it’s not only about taking a photo—it’s about expressing creativity, sharing fandom, and having a memorable experience along the way.

Promotional/Event Details:

• Date: 22-28 January 2026

• Time: During store operating hours

• Venue: Participating Padini Concept Stores

  • Pavilion Bukit Bintang, KL

  • Pavilion Bukit Jalil, KL

  • Mid Valley, KL

  • Sunway Velocity, KL

  • Sunway Pyramid, Selangor

  • 1 Utama Shopping Centre, Selangor

  • IOI City Mall, Putrajaya

  • Queensbay Mall, Penang

  • AEON Mall Bandaraya Melaka

  • AEON Mall Tebrau City, Johor Bahru

  • The Mall Mid Valley Southkey, Johor Bahru

For more details, visit: Padini Facebook Post