It’s time to mark your calendars because Sony Store at Bukit Bintang City Centre (BBCC) is turning four, and they’re pulling out all the stops to celebrate this milestone! Over the past four years, Sony has built a reputation for delivering cutting-edge technology, from cameras and televisions to headphones and smartphones. Their loyal fans have supported them through every product launch and tech innovation, and this anniversary is their way of saying “thank you” in the most exciting way possible.
For one day only, on 24 January 2026, Sony Store BBCC is offering a celebration packed with jaw-dropping deals, exclusive shopping rewards, and even golden surprises. This isn’t just another sale — it’s a full-fledged event where tech enthusiasts, savvy shoppers, and gadget lovers alike will find irresistible offers that are too good to miss.
Why this celebration is a must-visit
First off, the highlight of the event is their “Spend & Win” promotion, where lucky shoppers stand a chance to win gold bars worth up to RM8,000. Imagine the thrill of shopping for your favourite tech products and walking away with a substantial gold reward. Whether you’re eyeing the latest Xperia smartphone, a premium Alpha camera, or the newest BRAVIA television, every purchase could bring you closer to winning something truly precious.
Secondly, for early birds, there’s an exclusive BRAVIA TV deal starting from just RM199. This is a rare opportunity to bring home a high-quality Sony television at an unbeatable price. For families looking to upgrade their home entertainment system or tech enthusiasts wanting a new screen for streaming and gaming, this deal is worth lining up for.
In addition, shoppers can enjoy up to 88% off selected products during the event. Yes, you read that correctly — 88%! From headphones and portable speakers to cameras and smart gadgets, this is a chance to purchase Sony’s world-class technology at prices that are incredibly hard to find elsewhere. It’s perfect for anyone looking to invest in premium electronics without breaking the bank.
If you’re thinking about upgrading your photography gear, Sony’s Trade-In Program makes it easier than ever. You can trade in your old Alpha cameras or Xperia devices for discounts on new purchases. This not only helps you save money but also allows you to experience the latest Sony technology. Whether you’re a professional photographer, a casual hobbyist, or someone who simply wants to capture life’s moments in stunning quality, this trade-in offer is a great opportunity to refresh your tech collection.
But that’s not all. In collaboration with Mitsui LaLaport BBCC, Sony Store is offering exclusive shopping rewards and gifts. Shoppers can enjoy personalised incentives, limited-edition items, and gifts that are designed to make the experience more memorable. From freebies to bonus vouchers, there’s something for everyone, making it not just a shopping trip but a fun and rewarding celebration.
The atmosphere at Sony Store BBCC during this anniversary is expected to be vibrant and full of excitement. It’s a one-day event where customers don’t just shop — they experience a celebration of technology, innovation, and community. Whether you’re a loyal Sony fan or someone discovering their products for the first time, the event promises to offer something special for everyone.
Another reason to attend is the chance to explore hands-on demonstrations and product showcases. Sony is known for its cutting-edge technology, and events like these are perfect for experiencing it firsthand. You can test the latest cameras, headphones, and home entertainment systems before deciding to make a purchase. This interactive experience adds a layer of engagement that online shopping simply cannot replicate, giving shoppers a sense of confidence in their purchases.
The event also provides a social element. With fellow tech enthusiasts and shoppers gathered in one place, it’s an opportunity to share experiences, tips, and excitement about new products. Whether you’re attending alone or bringing friends and family, the celebration turns shopping into a memorable outing, complete with excitement, rewards, and plenty of photo opportunities.
Planning your visit
The anniversary celebration will be held at Sony Store, Level 2, L2-12a, Bukit Bintang City Centre, on 24 January 2026. Since this is a one-day event, it’s wise to plan your visit carefully. Arriving early ensures that you can take full advantage of the early bird specials and maximise your chances in the Spend & Win Gold promotion.
For those who want to make the most of the Trade-In Program, it’s a good idea to bring along your old devices and check eligibility beforehand. This ensures a smoother process and allows you to walk away with your new tech upgrades faster.
Moreover, with up to 88% off selected products, certain deals are likely to sell out quickly. Shoppers should prepare a list of desired products and prioritise items to avoid missing out. From high-demand items like BRAVIA TVs and Alpha cameras to popular accessories such as headphones and speakers, strategic planning can make a big difference.
Why attend and what you gain
Sony Store BBCC’s 4th Anniversary is more than just a sale — it’s a full celebration of innovation, customer loyalty, and community. Attending this event offers a unique blend of shopping, entertainment, and rewards. Shoppers will leave not only with premium products at incredible prices but also with the experience of being part of a special milestone in Sony’s journey.
From the chance to win gold bars, grab early bird specials, enjoy massive discounts, participate in the Trade-In Program, and receive exclusive gifts, this event caters to both casual shoppers and hardcore tech enthusiasts. It’s an excellent way to upgrade your gadgets, explore new products, and immerse yourself in an interactive and rewarding shopping environment.
For anyone who loves technology, values good deals, or simply enjoys a celebratory shopping experience, the Sony Store BBCC 4th Anniversary Celebration is unmissable. It’s not just about making purchases — it’s about experiencing the excitement, feeling appreciated as a loyal customer, and taking home valuable rewards.
To learn more about the event, check out their Facebook post here: Sony Store BBCC 4th Anniversary Celebration
Promotional/Event Details:
Date: 24 January 2026
Time: All Day
Venue: Sony Store, Level 2, L2-12a, Bukit Bintang City Centre, Kuala Lumpur
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