Chinese New Year is always a season filled with movement. There are family visits to plan, long days spent travelling between houses, festive meals that stretch late into the night, and plenty of walking while shopping for last-minute essentials or visiting relatives. It is also the time when many people like to refresh their wardrobe and footwear, choosing pieces that are comfortable, presentable, and suitable for wearing throughout the entire festive period.
This year, Bratpack Malaysia is making that decision much easier with the Allbirds Chinese New Year Sale, running exclusively on Lazada from 14 to 31 January 2026. Known globally for their focus on natural materials and everyday comfort, Allbirds shoes are a practical yet stylish choice for the festive season. With discounts of up to 50% OFF, additional vouchers, and attractive bundle deals, this sale stands out as one worth paying attention to, especially for shoppers who value long-term wear rather than short-lived trends.
Allbirds has built its reputation around simplicity, comfort, and sustainability. Their shoes are designed to be worn all day, whether for work, casual outings, or extended walking. During Chinese New Year, when schedules tend to be packed and days are long, footwear that feels light and breathable can make a noticeable difference. Instead of worrying about sore feet halfway through the day, shoppers can focus on enjoying time with family and friends.
The timing of this sale is particularly relevant. As Chinese New Year approaches, many people look for practical purchases that will still feel appropriate beyond the festive period. Allbirds shoes fit this requirement well. They are minimal in design, easy to pair with both festive outfits and everyday clothing, and suitable for wearing well into the months ahead. This makes the sale not just a seasonal splurge, but a smart investment in something that will continue to be useful long after the celebrations end.
One of the highlights of this promotion is the up to 50% OFF on selected Allbirds styles. This level of discount is not commonly seen on Allbirds products, making it a good opportunity for those who have been considering the brand but have been waiting for a more accessible price point. Whether shoppers are looking for a versatile everyday sneaker or a comfortable pair for travel and casual outings, the reduced prices help make these premium shoes more attainable.
Beyond the base discounts, Bratpack Malaysia has also introduced CNY-exclusive vouchers that add even more value to the sale. The 22% OFF voucher with no minimum spend, available in limited quantities, is especially appealing. It allows shoppers to enjoy significant savings without needing to meet a high spending threshold, which is ideal for those who may only be purchasing one item or trying Allbirds for the first time.
For shoppers planning to spend a little more, the all-day vouchers provide further savings. These include RM48 OFF with a minimum spend of RM360, RM70 OFF with a minimum spend of RM420, and RM98 OFF with a minimum spend of RM540, as well as 12% OFF with a minimum spend of RM300. These tiered vouchers give shoppers flexibility, allowing them to choose the option that best suits their budget and shopping plans. Combined with the existing discounts, the final prices can be significantly lower than usual retail prices.
Another reason this sale is worth considering is the bundle promotion. Shoppers who purchase two items receive an extra 10% OFF, while those who buy three items enjoy an extra 24% OFF. For families preparing for Chinese New Year, this can be particularly useful. Instead of shopping separately, it makes sense to purchase multiple pairs at once, whether for different family members or for different occasions. The additional bundle discount adds up quickly and maximises the value of each purchase.
Comfort is often underestimated when it comes to festive footwear, but it plays an important role during Chinese New Year. Many people spend hours on their feet, whether hosting guests, visiting relatives, or moving between locations. Allbirds shoes are designed with lightweight materials and cushioned soles that support prolonged wear. This makes them suitable not only for festive visits, but also for everyday use, from casual workdays to weekend errands.
Another aspect worth noting is the versatility of Allbirds designs. Their clean, understated look works well with traditional festive outfits as well as modern casual wear. This means shoppers do not have to limit their purchases to the festive season alone. After Chinese New Year, the same shoes can be worn to the office, for travel, or for daily activities without looking out of place. In this sense, the sale offers value that extends beyond the immediate celebration.
Shopping through Lazada during this promotion also adds convenience. Instead of dealing with crowded malls and long queues during the festive rush, shoppers can browse and purchase from home at any time of the day. This is especially helpful during the busy pre-CNY period, when schedules are already packed with preparations and social commitments.
For those who have been thinking about upgrading their footwear to something more comfortable and practical, this promotion provides a timely opportunity. With generous discounts, stackable vouchers, and bundle savings, the overall value is difficult to ignore. It is a chance to start the Lunar New Year feeling lighter, more comfortable, and better prepared for the days ahead.
In short, the Bratpack Malaysia x Allbirds Chinese New Year Sale is not just about festive discounts. It is about making a smart purchase that supports comfort, style, and everyday practicality. Whether shoppers are buying for themselves or picking up items for family members, this sale offers strong reasons to shop before the festive season comes to an end.
For those interested, the promotion runs for a limited time only, from 14 to 31 January 2026, and vouchers are available while stocks last. Planning ahead and shopping early can help ensure the best selection and savings.
Shop now via Bratpack Malaysia:
https://bratpackstore.com.my/
Promotional / Event Details
Date: 14–31 January 2026
Time: All day
Venue: Online via Lazada (Bratpack Malaysia – Allbirds Collection)
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