For fans of sweet treats and cool refreshments, emart24 has just dropped a promotion that will surely excite anyone who loves a little indulgence without breaking the bank. Running from 16 January to 3 February 2026, this limited-time offer allows customers to enjoy free soft serve cones and even a refreshing pouch drink, simply by spending a small amount in-store.
The promotion, aptly named K-FREE, is cleverly designed to appeal to both casual snackers and dedicated dessert enthusiasts. By spending only RM10, customers can walk away with a free soft serve cone of any flavour. Those who feel like treating themselves a little more generously can spend RM24 to receive not only a free soft serve cone but also a pouch drink in a choice of Mango Ade, Hazelnut, Americano Sweet, or Americano Black. It’s a deal that turns an ordinary trip to emart24 into a delightful experience.
What makes this promotion particularly compelling is the flexibility it offers. Soft serve cones are universally loved, and the range of flavours allows everyone to pick something that suits their taste. The addition of a pouch drink with the RM24 spend elevates the treat into a more complete snack, perfect for a quick refreshment on a busy day. The drinks are also carefully selected to pair well with the sweet creaminess of the soft serve, offering a balanced taste experience that customers will appreciate.
emart24 has positioned this promotion strategically, encouraging shoppers to stop by multiple times during the campaign period. Since the promotion is in-store only, it gives people a reason to physically visit emart24 outlets, turning a quick errand into an opportunity to enjoy a free dessert. For those who enjoy discovering new outlets or simply love a reason to pop out, this is a chance to explore their nearest emart24 while saving money and indulging in a small but satisfying treat.
One of the standout aspects of this campaign is its accessibility. The thresholds are low enough for almost anyone to participate. RM10 is a modest spend, especially considering the reward: a creamy, perfectly swirled soft serve cone that costs more than what the promotion effectively asks for. This makes it an easy decision for shoppers who might otherwise bypass extra treats in their budget. Meanwhile, the RM24 tier adds more value for those who might already be picking up a few essentials, making the inclusion of a drink feel like a bonus rather than an extravagant spend.
Promotions like this are especially attractive at the start of the year. Many people are conscious of their spending after the holiday season, and a free snack or beverage can feel like a little reward for staying within budget. It’s a clever way for emart24 to entice customers who are looking for a pick-me-up or a treat to enjoy while running everyday errands. The timing also overlaps with the festive spirit of the new year, when people are generally more open to trying new products or enjoying a small indulgence.
The variety of drink options offered in the RM24 tier is another reason this promotion stands out. Mango Ade offers a fruity, refreshing kick that’s perfect for a quick cool-down, while Hazelnut brings a richer, more indulgent flavour. The Americano options—Sweet or Black—provide a classic coffee taste for those who prefer a bit of caffeine to accompany their sweet treat. By giving customers these choices, emart24 ensures that the promotion appeals to a wide audience, from those with a sweet tooth to those who appreciate a slightly more sophisticated flavour.
In addition to the flavours, the convenience of emart24 outlets adds to the appeal. With multiple stores across Malaysia, it’s easy for customers to find a location nearby. The in-store-only nature of the promotion creates a sense of urgency, encouraging shoppers to visit sooner rather than later to ensure they don’t miss out. The “while stocks last” clause adds a bit of excitement, as customers know that being early could mean enjoying the freshest treats before they run out. It’s a simple but effective way to drive foot traffic and give customers a memorable experience.
The marketing approach of this promotion is also worth noting. By promoting K-FREE through social media channels like Facebook, emart24 has ensured that the offer reaches a wide audience quickly. This aligns well with the modern shopper’s behaviour, where many consumers check social media for the latest deals before heading out. The clear and straightforward messaging makes it easy for potential customers to understand the offer and decide whether they want to take part. The combination of low spending thresholds, free rewards, and limited-time urgency is a classic strategy for creating excitement and increasing store visits.
Why should anyone visit emart24 for this promotion? Simply put, it’s a chance to enjoy a small luxury at little to no cost. In a world where convenience often comes at a premium, getting a free soft serve cone or a paired drink with minimal spend feels like a small victory. It’s a promotion that allows people to treat themselves without feeling guilty, which is precisely what many shoppers are looking for in their everyday experience. The promotional period is generous enough to allow for multiple visits, meaning customers can plan their purchases to maximise the benefits, whether visiting alone or with friends and family.
The appeal goes beyond the immediate reward. Promotions like this can also create memorable moments. Imagine walking into emart24, choosing a soft serve cone of your favourite flavour, perhaps pairing it with a refreshing Mango Ade, and enjoying it while strolling around the neighbourhood or at a nearby park. These small experiences can elevate the simple act of shopping into something more enjoyable, fostering positive feelings towards the brand. It’s this combination of practical savings and emotional reward that makes the K-FREE promotion an opportunity worth seizing.
Another factor to consider is the social aspect. Free promotions often encourage sharing the experience with friends, family, or colleagues. People may visit together to try different flavours or to ensure everyone gets a treat. This social angle amplifies the enjoyment of the promotion, turning it from a personal indulgence into a shared experience that creates conversation and excitement.
For those who enjoy planning their shopping strategically, the K-FREE promotion is easy to incorporate. A small RM10 purchase is low commitment, making it ideal for stopping by during a lunch break or a quick trip after work. The RM24 spend is still reasonable for a light shopping trip, making it a great option for picking up a few essentials while getting rewarded with free treats. The straightforward nature of the offer means there are no complicated rules or exclusions to worry about, which enhances the convenience for customers.
Ultimately, this emart24 promotion is a reminder that small pleasures can make a big difference in everyday life. It encourages people to take a moment for themselves, to enjoy something sweet, and to experience the joy of getting a little extra value for their spending. The campaign is simple, fun, and well-suited to the Malaysian market, where consumers are increasingly looking for promotions that combine affordability with quality and convenience. By spending a minimal amount, they can enjoy a free soft serve cone and, for a slightly higher spend, a drink to complement it. The rewards feel immediate and satisfying, making the trip to emart24 a little more exciting.
With all these reasons, it’s clear why anyone who enjoys desserts, refreshing drinks, or simply a good bargain should plan a visit to emart24 during the K-FREE campaign. The combination of accessible pricing, free indulgence, variety, and convenience makes this promotion not only appealing but also worth making time for. Whether they’re treating themselves or sharing the experience with friends, customers are sure to leave with a smile and a sense of having gotten something special without overspending.
Promotional/Event Details:
Date: 16 January-3 February 2026
Time: During emart24 store hours
Venue: emart24 outlets across Malaysia
More info: https://www.facebook.com/100064119430238/posts/
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