For Malaysians, durian is never just a fruit. It is a conversation starter, a debate topic, a family ritual, and sometimes even a test of friendship. Some people adore it without question, while others keep their distance. Yet for true durian lovers, the search for new and exciting ways to enjoy the King of Fruits never really ends. That is exactly where 65c Ondo steps in with their latest creation – the Flame-Kissed Durian Bun, a bakery item that takes durian indulgence to another level.
Starting from 6 January 2026 onwards, 65c Ondo introduces this bold new product designed specifically for those who appreciate strong flavours and are always keen to try something different. Instead of serving durian in its usual chilled or fresh form, they transform it into a warm, aromatic bakery treat using a special torching technique. This is not just another durian bun placed on the shelf. It is a carefully prepared pastry that blends tradition with a modern twist.
At first glance, the Flame-Kissed Durian Bun looks comforting and familiar. A soft, freshly baked bun forms the base, light and fluffy enough to balance the richness of the topping. Sitting generously on top is a thick layer of durian filling, made to satisfy even those who believe there is never “enough” durian in a pastry. However, the real magic happens just before it reaches customers.
The durian topping is torched, giving rise to the name “Flame-Kissed Durian”. This final step is what sets the bun apart from other durian bakery items available in Malaysia. The heat gently caramelises the surface of the durian, creating a lightly charred finish that instantly changes the aroma, flavour, and overall experience. For durian enthusiasts, the smell alone is enough to stop them in their tracks. The torching wakes up the durian’s natural fragrance, making it bolder, deeper, and more intense than usual.
Flavour-wise, the torching adds complexity. The creamy sweetness of the durian remains, but it is now layered with subtle smoky notes that make each bite more interesting. The slight char balances the richness, preventing the bun from feeling overly heavy. Combined with the soft texture of the bread, the Flame-Kissed Durian Bun offers contrast in every mouthful – warm and creamy, smoky yet sweet, indulgent but comforting.
Presentation is another detail that 65c Ondo does not overlook. The Flame-Kissed Durian Bun is packaged carefully to keep its shape intact and its aroma contained, making it suitable for takeaway. Whether someone plans to enjoy it immediately or bring it home as a treat for family members, the bun travels well. The clear branding also makes it easy to spot, especially for those visiting specifically for this new product.
So why should people make the effort to visit 65c Ondo and try this Flame-Kissed Durian Bun? Firstly, it offers a different way to enjoy durian, especially for those who may already be familiar with durian cakes, puffs, or crepes. This torched approach brings warmth and depth that chilled desserts simply cannot offer. It feels more indulgent, more comforting, and perfect for those moments when one wants something satisfying rather than refreshing.
Secondly, this bun caters directly to hardcore durian fans. The promise of an intense aroma and generous topping is not exaggerated. This is clearly not designed for those who prefer mild flavours. Instead, it celebrates durian in its full glory. For people who believe durian should be loud, proud, and unapologetic, this bun delivers exactly that.
Thirdly, the Flame-Kissed Durian Bun is an accessible indulgence. There is no need to commit to an entire durian or wait for the peak season. A visit to 65c Ondo is enough to enjoy the flavour without the mess or the strong lingering smell at home. It is also ideal for sharing, especially among friends who enjoy discovering new food trends together.
From a value perspective, bakery-style durian products often come at a premium, especially when they use real durian filling and involve additional preparation techniques. The fact that 65c Ondo introduces this as a regular product makes it more approachable for everyday enjoyment. It is suitable as a mid-day snack, a dessert after meals, or even a reward after a long day.
Another reason to try this new offering is its freshness. Since it is marketed as a hot new product, it is best enjoyed while it is still widely available and freshly prepared. Bakery items often evolve, and limited-time excitement can fade as new products take their place. Trying it early allows people to experience it as intended, at its best quality.
For those who enjoy food experiences rather than just food itself, the Flame-Kissed Durian Bun offers something memorable. Watching or knowing that the durian topping is torched adds an element of craftsmanship to the product. It shows that effort goes into creating the final flavour, rather than simply assembling ingredients.
In a market filled with repetitive flavours and predictable bakery items, this Flame-Kissed Durian Bun stands out as something bold and distinctive. It respects local taste preferences while introducing a modern preparation style. That balance is not easy to achieve, yet 65c Ondo manages to do it convincingly.
Ultimately, this promotion is not just about selling a bun. It is about celebrating durian culture in Malaysia and offering fans a new way to enjoy a fruit they already love. For anyone who proudly calls themselves a durian enthusiast, skipping this would feel like missing out on a conversation everyone else is having.
Promotional/Event Details:
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Date: 6 January 2026 onwards
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Time: During 65c Ondo operating hours
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Venue: All participating 65c Ondo outlets in Malaysia
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