Penang is about to get a little more exciting for tea lovers. CHAGEE, a brand synonymous with quality tea and refreshing modern flavours, is officially opening its first-ever Flagship Store in George Town at Gurney Plaza. This isn’t just another tea shop—it’s a space where Penang’s tea culture is given a contemporary twist, combining a premium tea experience with a luxurious store environment. For those in the area, this grand opening is a rare opportunity to witness a brand’s milestone moment while indulging in exclusive offerings that won’t be available elsewhere.
The opening festivities will take place from 9 to 11 January 2026, and the event promises to be more than just a simple store launch. Visitors can expect a lively, engaging experience that blends the excitement of discovering new teas with the thrill of a “Tear & Win” event. CHAGEE has designed this launch to celebrate their Penang community and reward those who come early with fun activities and exclusive prizes.
Grand Opening Highlights
The highlight of the launch is the Big Big Cup Tear & Win promotion, a unique activity designed to bring energy, interaction, and rewards to the event. Guests will have the chance to participate in this creative setup, which involves “tearing” to reveal hidden surprises inside the Big Big Cup installation. The concept is simple, fun, and perfectly suited to both casual visitors and hardcore tea fans—everyone leaves with a smile, and possibly a prize.
Participants in the Tear & Win event can expect a wide variety of rewards. Promotional visuals hint at impressive gadgets and lifestyle items, making it one of the most enticing aspects of the opening. The potential prizes include:
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Smartphones, perfect for staying connected and capturing all the memories from the launch.
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Premium hair dryers, ideal for those who love self-care and beauty gadgets.
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Smartwatches, a mix of fashion and technology for daily convenience.
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Wireless earbuds for music lovers or frequent commuters.
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Beauty and skincare products, which are always a hit with fans of premium wellness items.
This means that simply by attending and participating, guests could walk away with high-value items, creating a memorable and exciting experience beyond just sipping tea.
Why This Flagship Store Stands Out
Flagship stores are always a notch above regular outlets, and CHAGEE Gurney Plaza is no exception. The store has been designed with a modern, sophisticated interior that reflects the brand’s premium image while ensuring a welcoming atmosphere. Every detail, from the display of teas to the arrangement of seating areas, has been curated to create a space where customers can relax, enjoy their beverages, and engage with the brand in a meaningful way.
For tea enthusiasts, this is the perfect chance to explore products exclusive to the flagship location. From limited-edition blends to signature creations, the store offers a selection that cannot be found at regular outlets. This level of exclusivity is what makes visiting a flagship store so appealing: it is not just about buying tea, it’s about experiencing the full CHAGEE brand in a setting designed to impress.
The Appeal of the Tear & Win Event
The “Tear & Win” promotion is more than just a marketing gimmick—it’s a way for CHAGEE to connect with their customers in a memorable, engaging way. The thrill of not knowing what prize lies behind each tear creates anticipation and excitement, transforming a typical store visit into an interactive experience. For families, friends, and solo visitors alike, the activity brings a playful energy that makes the event feel like a celebration rather than a simple shopping trip.
It’s also an excellent reason to arrive early and participate. The chance to win smartphones, smartwatches, beauty products, and more adds tangible value to attending, giving guests a reason to engage with the brand beyond sampling teas. Those who love surprises or enjoy trying their luck will find the activity particularly rewarding.
Perfect Timing for Tea Lovers
January is the perfect month to explore new experiences, and with CHAGEE’s grand opening coinciding with the first weeks of the year, it offers a refreshing start. Visitors can enjoy the festive vibe of a grand opening while discovering new favourite drinks and potentially winning high-value prizes. For residents of Penang or tourists in the area, this is a unique opportunity to visit a premium tea destination without travelling far.
Moreover, CHAGEE’s commitment to quality means that visitors can trust the products they find at the store. From classic milk teas to innovative blends, each beverage reflects the brand’s dedication to flavour and quality ingredients. This makes the grand opening not just a promotional event, but also a chance to taste and explore premium teas in a setting that encourages discovery.
Location and Accessibility
The CHAGEE Gurney Plaza Flagship Store is located at:
CHAGEE Gurney Plaza Flagship
Unit 170-G-42 & G-42,
Gurney Plaza, Persiaran Gurney,
10250 George Town, Penang.
Gurney Plaza is a well-known destination in George Town, making the store easily accessible for locals and visitors alike. Its location within a prominent shopping centre ensures that guests can combine the excitement of the grand opening with their usual shopping trips, making it a convenient and enjoyable outing.
For those who want to plan their visit carefully, the store will be hosting its opening festivities across three days:
Promotion Period:
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Start Date: 9 January 2026
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End Date: 11 January 2026
During these three days, the store will be buzzing with activity, offering the perfect chance to experience the full scope of CHAGEE’s brand, participate in the Tear & Win event, and explore exclusive flagship-only offerings.
Why You Should Attend
There are multiple reasons why tea lovers and curious shoppers alike should mark their calendars for this grand opening. Firstly, it’s an opportunity to experience Penang’s first CHAGEE flagship store—a space designed to impress with its premium offerings and thoughtful design. Secondly, the Tear & Win event adds excitement and interaction, allowing guests to enjoy the thrill of uncovering surprises and potentially winning high-value items.
Beyond the prizes, visiting the store is a chance to explore exclusive beverages and products, many of which are only available at the flagship location. Whether you are a regular tea drinker or someone looking to discover a new favourite flavour, CHAGEE offers a curated experience that blends tradition with modern flair.
Finally, the three-day timeframe creates a sense of urgency. By attending between 9 and 11 January 2026, visitors can be part of a milestone moment for the brand in Penang while enjoying the perks of being among the first to explore the store. This is more than a shopping trip—it’s a celebration of tea, community, and premium experiences.
So, if you find yourself in George Town during this period, make a date with CHAGEE at Gurney Plaza. Indulge in quality teas, explore the store’s unique offerings, and take part in the Big Big Cup Tear & Win for a chance at exciting prizes. It’s a combination of luxury, fun, and community celebration that tea lovers will not want to miss.
Don’t Miss Out
This grand opening is a perfect mix of celebration, discovery, and rewards. It’s an event that appeals to anyone looking to enjoy tea in a new and elevated way, with the added excitement of interactive games and exclusive prizes. From premium drinks to lifestyle gadgets, CHAGEE is offering guests a full experience that makes the visit worthwhile. Mark your calendars, gather your friends and family, and head to Gurney Plaza from 9 to 11 January 2026 for a three-day event that promises both indulgence and fun.
Promotional/Event Details:
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Date: 9-11 January 2026
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Time: During mall opening hours
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Venue: CHAGEE Gurney Plaza Flagship, Unit 170-G-42 & G-42, Gurney Plaza, Persiaran Gurney, 10250 George Town, Penang
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