If you’re looking to stock up on fresh, quality ingredients without burning a hole in your wallet, Giant Malaysia has just the treat for you. Their latest “Pasar Segar Rakyat” promotion is here, running from 29 December 2025 to 1 January 2026, and it’s packed with unbeatable deals on poultry, seafood, vegetables, fruits, and even chilled and frozen essentials. Whether you’re planning your New Year celebrations, prepping for everyday meals, or just love discovering fresh bargains, this is one promotion that’s worth marking in your calendar.
Fresh Market Highlights
Giant’s “Pasar Segar Rakyat” is all about giving shoppers access to premium ingredients at local prices. If you enjoy cooking at home, now is the perfect time to fill your kitchen with fresh produce and proteins that will make your meals both delicious and affordable.
For poultry lovers, chicken thighs are priced at just RM9.99 per kilogram. Perfect for stir-fries, curries, or oven-baked dishes, these chicken thighs are tender, versatile, and a great way to create hearty meals without overspending.
Seafood fans will be delighted to find Black Pomfret (Bawal Hitam) size M at only RM4.99 each. This is a premium fish option that is not only nutritious but also ideal for steaming, frying, or grilling. Imagine a fresh, juicy fish dinner at a fraction of what you might expect to pay elsewhere.
Vegetables and fruits are equally impressive. Locally sourced pumpkins are available at RM1.69 per kilogram, perfect for soups, pies, or healthy side dishes. China Beijing Cabbage is priced at RM4.29 per kilogram, making it easy to whip up your favourite stir-fry or hearty soups. For those with a sweet tooth or who enjoy fresh fruit for snacks, China Fuji Apples are just RM1.29 each, while China Wogan Mandarins (800g per pack) are available at RM7.99. Fresh fruits and vegetables at these prices make it easy for families to enjoy healthy meals without worrying about their budget.
Chilled & Frozen Essentials
Beyond fresh produce, Giant has also lined up a selection of chilled and frozen essentials perfect for busy households or festive gatherings. Convenient and tasty, these items save both time and effort in meal preparation.
The Farm Best Golden Tempura or Crispy Nuggets (800g – 850g) are priced at RM11.99. These are ideal for quick snacks, children’s meals, or a party platter for New Year celebrations. Pair them with your favourite sauces, and you have an instant crowd-pleaser.
Cheese lovers won’t want to miss the Chesdale Slice Cheese (24 slices / 500g) at RM20.99. Perfect for sandwiches, toasts, or even cheese-based recipes, this offer ensures you get quality cheese without the hefty price tag.
For a healthy and refreshing option, the Lactel Yogurt Set Assorted (470g) is available at RM7.29. These yogurts are not just delicious on their own but also a great addition to breakfast bowls, smoothies, or desserts.
Sweet cravings can be easily satisfied with King’s Ice Cream Assorted (1.2L) at only RM6.49. Affordable, creamy, and available in a variety of flavours, this ice cream is perfect for family treats or for rounding off a New Year meal.
Why You Shouldn’t Miss This
What makes the “Pasar Segar Rakyat” promotion stand out is its combination of freshness, variety, and value. Giant is offering shoppers the chance to enjoy high-quality ingredients without compromising on cost, just in time for New Year festivities.
For families, this is an opportunity to stock up on staples like chicken, fish, vegetables, and fruits while also adding some convenience items and treats that can make meal planning much easier. The chilled and frozen options save time without compromising on taste, meaning more quality moments with family and less time spent in the kitchen.
For anyone hosting a New Year gathering or planning small get-togethers, the promotion is especially attractive. Affordable fish, versatile poultry, fresh vegetables, and indulgent treats like ice cream allow for a festive spread that won’t break the bank.
Moreover, the deals encourage healthier choices by making fresh produce and fruits accessible at prices that are hard to beat. This means more balanced meals for your household while keeping your spending in check.
Timing is also key here. The promotion runs right up to the New Year, which is perfect for last-minute meal planning or to simply enjoy quality fresh ingredients for everyday cooking. With these deals, shoppers can ensure their pantry is stocked and ready for both celebratory feasts and quick, nutritious meals throughout the holiday season.
Giant Malaysia has long been known for making fresh ingredients and essential groceries accessible to everyone. With “Pasar Segar Rakyat,” they’ve taken it a step further by combining affordability with quality, and variety with convenience. For anyone in Malaysia looking for the perfect blend of these, this promotion is certainly worth a visit.
It’s worth mentioning that while the focus is on affordability, shoppers can still expect high standards of freshness and quality. Giant’s careful selection of both local and imported items ensures that you don’t have to compromise on taste or nutritional value.
The promotion also makes it simple for families to plan their weekly grocery trips efficiently. With all these essential items under one roof, they save time and can enjoy a one-stop shopping experience. The combination of fresh vegetables, proteins, fruits, and ready-to-cook options means that from breakfast to dinner, your kitchen is well-prepared for a variety of meals.
Whether you’re a regular Giant shopper or someone who only visits during sales, this is the ideal time to explore their fresh market section. With prices like RM1.29 per Fuji apple or RM4.99 per Black Pomfret, it’s a chance to get more value out of every ringgit spent, especially during the festive period when quality ingredients are a must.
In conclusion, the “Pasar Segar Rakyat” promotion at Giant Malaysia isn’t just about discounts—it’s about giving shoppers the opportunity to enjoy quality groceries, plan festive meals, and stock up on essentials conveniently and affordably. From fresh poultry and seafood to vegetables, fruits, and frozen favourites, there’s something for every household. By taking advantage of these deals from 29 December 2025 to 1 January 2026, shoppers can celebrate the New Year with delicious meals, happy wallets, and zero compromise on quality.
So head to your nearest Giant outlet during this promotional period, grab your fresh favourites, and enjoy a stress-free start to the New Year with Giant’s unbeatable “Pasar Segar Rakyat” savings.
Promotional/Event Details:
Date: 29 December 2025-1 January 2026
Time: Giant outlet operating hours
Venue: All Giant Malaysia outlets
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