For many Malaysians, coffee is more than just a daily habit. It is a comforting routine, a small reward after a long day, or a simple reason to slow down and enjoy a moment. Bask Bear Coffee has always understood this sentiment well, blending playful branding with flavours that appeal to both young and grown-up coffee lovers. Starting from 19 December 2025 onwards, Bask Bear Coffee is rolling out a charming and value-packed promotion that combines food, drinks, and limited-edition merchandise, making it an experience rather than just a purchase.
This latest campaign introduces the Bask Bear x ITAM Charcoal Series, paired with exclusive merchandise that fans can collect while enjoying something new from the menu. It is a promotion designed not just for coffee enthusiasts, but also for families, collectors, and anyone who enjoys fun, limited-time offers that feel a little special.
The highlight of this promotion is the ITAM Charcoal Series, which brings a creative twist to Bask Bear’s food offerings. Charcoal toasties are not new to adventurous eaters, but Bask Bear adds their own signature touch by pairing fluffy charcoal bread with rich Aren caramel. The result is a toasty snack that balances smoky, slightly earthy charcoal notes with the deep sweetness of caramel. It is toasted just right, offering a satisfying bite that works well as a light meal, a snack between errands, or something to share with the kids.
What makes this promotion particularly appealing is how it goes beyond food and drink. Bask Bear Coffee is known for its Sun Bear spirit, a brand personality that feels cheerful, warm, and friendly. This campaign allows customers to carry that spirit with them through limited edition Bask Bear merchandise. These items are designed to appeal across age groups, making them suitable for children who enjoy cute accessories and adults who appreciate playful yet subtle branding.
Customers who purchase any ITAM Combo Meal will receive a FREE Bask Bear Shoe Charm in a blind bag. Blind bags add an element of surprise, turning a simple purchase into something exciting. Customers never know which design they will receive, which makes the experience more engaging and encourages repeat visits for those who enjoy collecting the full set. For parents, this can be an easy way to add a little joy to a child’s day, while adults may find themselves just as curious to see which charm they get.
On top of that, Bask Bear Coffee is offering Bask Bear Shoelaces for just RM3 with the purchase of any ITAM item. This small add-on is a clever touch. For a minimal extra cost, customers can personalise their footwear or bags with branded shoelaces that reflect the fun identity of Bask Bear. It is affordable, practical, and adds value to the overall purchase, especially for those who enjoy unique accessories.
One important aspect of this promotion is that stocks are limited. Bask Bear Coffee has clearly stated that these merchandise items are available only while stocks last. This creates a sense of urgency and makes the promotion feel exclusive. For those who enjoy limited edition items, it is a good reason not to delay. Once the merchandise is gone, it is unlikely to be restocked, making early participation worthwhile.
Another convenient feature of this promotion is the ability to order via the Bask Bear App. In today’s fast-paced lifestyle, convenience matters. Ordering through the app allows customers to skip queues, customise their orders, and ensure they do not miss out on the promotion. It also suits those who prefer takeaway or delivery, making the deal accessible even on busy days.
From a value perspective, this promotion offers more than just discounts. It provides an experience that combines taste, fun, and collectability. Instead of simply buying coffee, customers receive something tangible to keep, whether it is a shoe charm or shoelaces. This makes the money spent feel more rewarding, especially when compared to regular purchases that offer no added extras.
Families will likely find this promotion particularly appealing. Children are naturally drawn to cute merchandise, while parents can enjoy a good cup of coffee or a satisfying snack. It becomes a shared experience, turning a simple coffee run into a small family treat. At the same time, young adults and working professionals who already enjoy Bask Bear Coffee may see this as a chance to try the new ITAM Charcoal Series while picking up something unique at the same time.
Collectors and fans of Bask Bear’s branding should also take note. Limited edition merchandise tends to hold sentimental value, especially when tied to a specific campaign or period. These items can serve as small reminders of moments shared with friends or family over coffee. For loyal customers, they are also a way to show appreciation for the brand without spending a large amount.
The ITAM Charcoal Series itself deserves attention beyond the merchandise. Charcoal-based food items have been popular for their distinctive look and flavour, and Bask Bear’s version is designed to be approachable rather than overly experimental. The use of Aren caramel adds a familiar sweetness that balances the charcoal element, making it suitable even for those who are trying charcoal food for the first time. It is a good example of how Bask Bear continues to innovate while keeping their menu accessible.
This promotion also reflects a broader trend in Malaysia’s café scene, where brands are focusing more on experiences rather than just products. By combining new menu items with exclusive merchandise, Bask Bear Coffee creates a reason for customers to engage with the brand on a deeper level. It is not just about grabbing a drink, but about being part of a limited-time moment.
For those who enjoy discovering good deals and value-added promotions, this campaign ticks many boxes. There is something new to try, something free to receive, and something affordable to add on. With limited stocks available, it encourages timely action, while app ordering ensures convenience.
Anyone interested in this promotion should act quickly, especially if collecting the merchandise is a priority. Once stocks are gone, the opportunity will pass. For those who already enjoy Bask Bear Coffee, this is a natural reason to return. For those who have not visited in a while, it is a good excuse to see what is new.
More details and updates about this promotion can be found via the official source here:
https://www.facebook.com/100064188750439/posts/1261761982640082/?rdid=0YweFrx7qczOPago#
Promotional/Event Details:
Date: 19 December 2025 onwards
Time: During Bask Bear Coffee operating hours
Venue: All participating Bask Bear Coffee outlets nationwide and via Bask Bear App
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