For many Malaysian households, grocery shopping is not just a weekly routine; it is an important part of family life. From choosing the freshest chicken for dinner to making sure there are enough eggs, fruits and vegetables for the coming days, freshness and value matter greatly. That is why Segi Fresh’s latest special late-night shopping promotion deserves attention, especially for those who often find it hard to shop during normal hours.
On 19 December 2025, Segi Fresh is extending their operating hours until 10.00 pm, giving shoppers more flexibility and peace of mind. This is not just about staying open later; it is about making sure customers can still enjoy fresh produce, attractive prices, and a relaxed shopping experience even in the evening. For working adults, parents with school-going children, and anyone juggling a busy schedule, this one-day special event offers a practical and money-saving opportunity.
One of the biggest concerns when shopping late is whether the quality of fresh produce will still be good. Segi Fresh addresses this directly by promising that everything remains fresh until closing time. This reassurance is important, as it allows customers to shop confidently without worrying that they are getting leftovers from the day. Whether it is fresh chicken, eggs, vegetables or fruits, shoppers can expect the same standards that Segi Fresh is known for during daytime hours.
What makes this promotion even more appealing is the timing. The special event starts from 7.00 pm until 10.00 pm, which fits perfectly after dinner or once daily responsibilities are settled. Instead of rushing through traffic or squeezing shopping into a short lunch break, customers can take their time browsing the aisles in the evening. The calmer atmosphere during late hours also makes grocery shopping less stressful and more enjoyable.
Price-wise, Segi Fresh is clearly aiming to reward customers during this late-night window. Fresh chicken is offered at RM10.00 per chicken, which is a strong value considering current market prices. Eggs A (30 pieces) are available at RM12.50 per tray, making it an excellent chance for families, small businesses, or home bakers to stock up. These everyday essentials are items that most households purchase regularly, so savings here can really add up over time.
Beyond the highlighted deals, Segi Fresh also continues their “Happy Hour” concept and weekly promotions, which adds further value for shoppers. Complimentary drinks are another thoughtful touch, especially for those shopping after a long day. These small gestures help create a friendlier and more welcoming shopping experience, showing that Segi Fresh values customer comfort as much as pricing.
Another key reason people should make the effort to visit Segi Fresh during this promotion is the wide network of participating outlets. Customers are not limited to just one location; instead, many Segi Fresh and Fresh Square branches are involved, making it easier for shoppers across different areas to take part. Whether someone lives in Selangor, Negeri Sembilan, Perak or nearby regions, there is likely a participating outlet within reasonable distance.
The participating locations include:
-
Fresh Square Alor Elephant
https://maps.app.goo.gl/215KCvhPsFekFHYFA -
Segi Fresh Awani Bangi
https://maps.app.goo.gl/XUisHu1897DELeyZ8 -
Fresh Banting Square
https://maps.app.goo.gl/M5xxhUCaNdSNez9b9 -
Segi Fresh Bota Kiri
https://maps.app.goo.gl/8Bm1AEk1kEqHYSRP9 -
Fresh Square Batu Kurau
https://maps.app.goo.gl/uoBkGCV3teVg7NCw5 -
Fresh Square Chenderiang
https://maps.app.goo.gl/32ayr35rYp6XP4a37 -
Segi Fresh Kuala Kubu New
https://maps.app.goo.gl/ojJNijTcmJfmxiC5A -
Fresh Square Peak Alam
https://maps.app.goo.gl/FnCz21ED4NoPYPKH8 -
Segi Fresh Puchong Trail
https://maps.app.goo.gl/vNJJtEnqEGXbRqbZA -
Fresh Square Putrajaya
https://maps.app.goo.gl/LtgyDwy1JCLfjmar7 -
Fresh Square Sikamat
https://maps.app.goo.gl/NP3kyDUvDhd8wqJY7 -
Sungkai Fresh Square
https://maps.app.goo.gl/5j57NbmHTkoE54j17 -
Segi Fresh Subang
https://maps.app.goo.gl/zJw6VygMZVxzadg9A -
Fresh Square Sungai Udang
https://maps.app.goo.gl/ErKrme8E23o7Gba7A -
Fresh Square Surian Mantin
https://maps.app.goo.gl/2CXEHbfK9NREj6hL6 -
Fresh Square, Intan Bay
https://maps.app.goo.gl/ExPYBen71JioMYEv6
This wide coverage means shoppers can choose the most convenient outlet without travelling far, which saves both time and fuel costs. It also reflects Segi Fresh’s commitment to serving local communities rather than limiting promotions to flagship stores only.
From a household budgeting perspective, this promotion comes at a very suitable time. December is often a month filled with extra expenses, from school holidays to festive preparations. Being able to purchase fresh essentials at lower prices can ease financial pressure. Stocking up on chicken and eggs during this promotion allows families to plan meals more efficiently for the days ahead.
There is also a social aspect to this late-night promotion. Grocery shopping in the evening can become a shared activity, especially for families who are busy during the day. It gives them a chance to shop together, discuss meal plans, and make smarter purchasing decisions as a group. For some, it may even turn into a relaxing end-of-day routine rather than a rushed chore.
Overall, this Segi Fresh special late-night promotion is not just about discounts. It is about convenience, freshness, and thoughtful customer experience. By extending their hours, offering strong value deals, and ensuring quality until closing time, Segi Fresh makes grocery shopping easier and more rewarding for everyone. For anyone who appreciates fresh produce, good prices, and flexible shopping hours, this is a promotion worth making time for.
Promotional/Event Details:
Date: 19 December 2025
Time: 7.00 pm – 10.00 pm
Venue: Selected Segi Fresh and Fresh Square outlets nationwide (refer to individual Google Maps links above)
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