Every so often, a fast-food brand introduces something new that makes people stop and pay attention. Texas Chicken Malaysia has done exactly that with their latest offering: the Smokey BBQ Quarter Chicken. If you have been waiting for something bold, flavourful, and generously portioned, this might be the menu item that deserves a proper try. As a third-party blogger who loves highlighting good deals and worthwhile food promotions around Malaysia, I am always on the lookout for something that gives value for money. This newly launched flavour from Texas Chicken certainly ticks more than a few boxes.
Food promotions these days come and go quickly, and sometimes they are gone before many of them have even had the chance to try them. That is why when a limited-time item like this appears, it is worth taking a closer look—especially when it involves big, juicy chicken coated in a glaze that promises sweetness, smokiness, and that satisfying savoury depth Malaysians adore. Texas Chicken has a reputation for serving generous portions, and this new Smokey BBQ creation fits perfectly with what they are known for.
A Flavour Built for Malaysian Tastebuds
When Malaysians talk about food, they often lean towards flavours that are bold and layered. That is exactly the direction that Texas Chicken seems to be taking with this new menu item. The Smokey BBQ Quarter Chicken comes coated in a rich, glossy barbeque glaze. It is not just smoky for the sake of being smoky; it has a blend of sweetness and savoury undertones that feel familiar yet exciting. Even from the promotional photos shared online, you can see the thickness of the sauce clinging to the chicken, giving the impression of something slow-cooked, rich, and comforting.
What sets this apart from some of the other limited-time fast-food items is the portion. A quarter chicken offers a hearty serving that feels more like a proper meal than a quick bite. You get that satisfying crunch from the crisp skin, followed by tender meat underneath. The glazing helps keep the chicken juicy, and for those who are fans of barbeque-style dishes, this is the kind of flavour that pairs beautifully with fries, mashed potatoes, or even Texas Chicken’s signature honey-butter biscuit.
Boneless Lovers, You’re Included Too
Texas Chicken has made sure that this limited-time flavour is not restricted to just those who prefer chicken with bones. If you are someone who enjoys convenience, prefers bite-sized pieces, or simply loves chicken tenders, the Smokey BBQ flavour is also available with their tenders. This makes it an excellent option for people ordering in groups with varying preferences. Whether you prefer a full quarter chicken or something boneless, everyone gets to enjoy the same rich, smokey glaze.
This thoughtful option shows that Texas Chicken wants to cater to different customer demands. It is also a boon for families—kids often lean towards boneless tenders, while adults might go for the quarter chicken. This way, everyone gets the same flavour experience without compromise.
Why You Should Try This Limited-Time Promotion
Promotions like these do not stay long, and sometimes people only realise how good something is after it is gone. Here is why this deal is worth enjoying while it’s still available:
1. It’s a brand-new flavour not regularly on the menu
Texas Chicken is known for periodically introducing seasonal flavours, but not all of them return. The Smokey BBQ Quarter Chicken is one of those limited-time-only items, meaning it may not be available again in the future. If you are the type who loves exploring new food trends or flavours, this is one to catch before it disappears.
2. Great value for a hearty portion
Let’s be honest—finding meals that feel substantial without costing a fortune can be difficult these days. With this offering, you get a generous quarter chicken portion, something that feels worth the price. You get both flavour and fullness, making it an ideal choice for a satisfying lunch or dinner.
3. Versatility for different preferences
Not everyone wants bone-in chicken, and not everyone wants tenders. Texas Chicken has made this flavour accessible in multiple formats, making it easy for families, couples, and groups to enjoy a single promotional flavour while choosing the style they prefer. It is a small detail, but it makes a big difference.
4. A refreshing flavour compared to typical fast-food options
Most fast-food chains stick to familiar flavours like spicy, original, or black pepper. Having a smoky, sweet barbeque flavour adds variety to the usual choices available. It’s something different from what customers normally expect, and sometimes, that novelty alone is enough reason to give it a try.
5. Perfect for festive gatherings or shared meals
Since the launch falls near the end of the year, a season when people gather more often with friends, colleagues, or family, this new promotional menu item makes a good addition to shared meals. Whether you are grabbing takeaways for a group hangout, looking for something special to bring to the office, or simply wanting a break from cooking after a long day, this flavourful chicken fits right in.
Limited Time Means Limited Opportunity
The promotion officially begins on 9 December 2025 onward, which means it may run for a few weeks or months depending on product availability. With Texas Chicken using the phrase “limited time only,” it is safe to assume that once stocks run out or the promotional cycle ends, the Smokey BBQ flavour will be discontinued.
If you enjoy trying new fast-food items as they are released—especially those that stand out from the usual offerings—this is a good time to pay Texas Chicken a visit. Whether you dine in or prefer takeaway, the experience of trying something new adds a bit of excitement to an everyday meal.
Where to Find This Promotion
The Smokey BBQ Quarter Chicken is available at Texas Chicken outlets nationwide. Whether you’re visiting your usual branch or exploring a different one, the item should be available as long as the promotion is still running. It’s always a good idea to check the latest updates or stock availability, especially for limited-time items that may sell out quickly at busier locations.
For reference and more information, Texas Chicken Malaysia has also shared the official announcement via their Facebook page:
Source: https://www.facebook.com/100064496690272/posts/
If you love keeping an eye on what’s new in the food scene around Malaysia, this is definitely worth adding to your list of things to try. Not every promotion offers a new flavour that feels rich and satisfying, so this one stands out among the many holiday-season food campaigns happening this time of year.
Promotional/Event Details
Date: From 9 December 2025 Onward
Time: Follows Texas Chicken Malaysia outlet operating hours
Venue: All participating Texas Chicken Malaysia outlets nationwide
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Malaysia. Advertise with EverydayOnSales Malaysia.