There is something undeniably exciting about seeing a familiar and much-loved brand evolve into something bigger, bolder, and even more enjoyable. For fans of The Alley Malaysia, this excitement is about to turn into a delightful reality. Their brand-new THE ALLEY Dessert Concept Store is officially opening its doors at Pavilion Bukit Jalil, and they are celebrating the launch with a full week of irresistible promotions, freebies, and special deals that dessert and beverage lovers simply should not miss.
As a third-party blogger who always keeps an eye on good deals and value-for-money treats around Malaysia, I can confidently say this is one of the more exciting opening events of the year. Not only is The Alley bringing forward new dessert concepts, but they are also honouring the beloved classics that established them in the hearts of Malaysians. Whether you enjoy creamy fresh milk drinks, fragrant milk teas, or sweet, indulgent desserts, this opening week is designed to give everyone something to look forward to.
Let’s break down why this event is worth marking on your calendar and why it’s worth making your way to Pavilion Bukit Jalil, even if you’re not usually in the area.
A Fresh Concept with Familiar Love
The Alley has long made its mark with its signature drinks, most notably the Deerioca series, which carries that unmistakable slow-cooked brown sugar fragrance. With this new dessert concept store, they are moving beyond drinks alone by offering a wider range of curated desserts — all crafted with the same level of dedication that earned them their loyal following.
According to them, this store represents years of ideas, flavours, and culinary trial-and-error, finally coming together in one complete dessert-oriented space. So if you’ve always associated The Alley with drinks only, this opening is your chance to discover new treats prepared with the same heart and precision.
Your First Cup Is Free – Truly Free
Opening day would not be complete without a proper celebration, and The Alley is starting strong by giving out 100 FREE cups of their most iconic drinks. No purchase, no terms, just a genuine treat for early visitors. This offer alone is enough to draw a crowd, especially with the drinks they’ve chosen:
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Deerioca Brown Sugar Fresh Milk
This is the drink that made The Alley a household name in Malaysia. The signature brown sugar pearls are slow-cooked for two hours, creating that deep caramel flavour, and then served at peak freshness within three hours. The balance of creamy fresh milk with warm, aromatic pearls is something so unique that many people consider it a comfort drink. -
Royal No.9 Milk Tea with Pearls
A timeless classic and one of their earliest fan favourites. The Royal No.9 blend offers a smooth texture, rich aroma, and a finish that keeps you wanting more. If you love traditional milk tea but want something slightly elevated, this is the one.
Getting either one of these for free is a rare opportunity, especially since these drinks normally retail at regular The Alley pricing. Arriving early at Pavilion Bukit Jalil could easily earn you a delicious drink without spending a single ringgit.
Opening Week Surprises – Something New Every Day
What makes this event even more appealing is that the deals don’t stop on opening day. The Alley has planned a full week of promotions, from price cuts on drinks to discounts on desserts. Here’s what awaits visitors:
Day 1 – Grand Opening (29 November 2025)
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2PM – FREE 100 Cups
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5PM – 50% OFF all drinks
If you miss the free cup, don’t worry. You can still enjoy half-price drinks later in the day. This is perfect for those who want to try more than one flavour or treat a friend without overspending.
Day 2 – More Drink Discounts
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50% OFF all drinks (all day)
This is especially handy for those who want to avoid the opening-day crowd. You still enjoy huge savings but with much more breathing space while ordering.
Days 3–7 – Dessert Lovers’ Heaven
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50% OFF all desserts
Since this store focuses heavily on desserts, this is the perfect chance to explore everything on the menu. Whether you are curious about their cakes, puddings, or new dessert creations, you can try them all at a fraction of the price. Considering how quickly dessert items can add up at most cafés today, a half-price promotion is an excellent opportunity to indulge without blowing your budget.
Why You Shouldn’t Miss This Deal
From the perspective of someone who actively seeks out good bargains and worthwhile promotions, here are several reasons why this opening is truly unmissable:
1. Excellent Value for Money
Free drinks, 50% discounts, and a full week of promotions are not something many brands offer, especially in a prime location like Pavilion Bukit Jalil. If you love café-style treats, this is your chance to enjoy them while keeping your spending minimal.
2. Perfect Weekend or Weekday Treat
Whether you’re planning a family outing, a meet-up with friends, or just want a little treat after work, The Alley’s opening week falls conveniently across both weekdays and the weekend. The variety of promotions ensures there’s something appealing no matter which day you visit.
3. Try New Desserts Before Everyone Else
Since this is The Alley’s first Dessert Concept Store in KL, you’ll be getting a first look at menu items that are not yet available anywhere else. Being among the first to try these new desserts gives you genuine bragging rights and a chance to discover new favourites early.
4. Great Location
Located at Pavilion Bukit Jalil (Lot Level 3.117.0), the store sits in one of KL’s most vibrant malls. After enjoying your drinks or desserts, you can explore the rest of the mall, making this a complete outing without needing additional planning.
5. A Fun Opening Atmosphere
Opening week events always come with a sense of excitement. Whether it’s seeing the new décor, watching customers try new desserts, or simply being part of a buzzing crowd, the energy and experience make the trip worthwhile.
Final Thoughts
The Alley’s new Dessert Concept Store is more than just another outlet. It represents their expansion into a broader dessert landscape while still staying true to the flavours that made them popular. For existing fans, this is a chance to reconnect with their favourites. For newcomers, it’s the perfect introduction, supported by a week filled with generous promotions.
With free drinks, half-price discounts, and a first look at a brand-new menu, this opening event offers great value for money. If you appreciate unique drinks, enjoy discovering new desserts, or simply love a good deal, planning a visit during their opening week is definitely worthwhile.
For more information, you may refer to the source:
https://www.facebook.com/100064692698592/posts/
Promotional / Event Details
Date: 29 November–5 December 2025
Time: 2PM onwards on opening day; store operating hours apply for subsequent promotions
Venue: Pavilion Bukit Jalil, Lot Level 3.117.0, Kuala Lumpur
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