If there is one thing Malaysians never get tired of talking about, it is food. Good food, affordable food, and especially promotional food. Whenever a brand drops a limited-time deal, people naturally rush to find out if the offer is worth their time and money. For those who enjoy Korean street-style snacks and crispy fried chicken, emart24 Malaysia is rolling out a promotion that is quite difficult to ignore. From 17 to 23 November 2025, they are offering a BUY 1 FREE 1 deal on their brand-new Krunchy Korean Fried Chicken, exclusively for emart24 app members, and only available between 2PM and 6PM. It is exactly the kind of deal that gets Malaysians excited, mostly because the savings are obvious and the enjoyment is guaranteed.
The highlight of this promotion is the Krunchy Korean Fried Chicken itself. emart24 has spent the last few years building their reputation in Malaysia, especially for bringing a taste of Korea that feels authentic yet affordable. Their snacks, drinks, and ready-to-eat meals have found loyal fans all over the country. This new fried chicken adds yet another reason for people to drop by their outlets. According to emart24, the chicken is made to deliver double the crunch and double the flavour, something they proudly describe as “2X the KRUNCH, 2X the UUMPH”. Those who have experienced typical Korean street-fried chicken know exactly what that means: crispy skin, juicy interior, and seasoning that keeps you wanting more.
Promotions like these tend to attract a crowd, but in a way, that is part of the fun. Deals that offer genuine value often create a shared excitement among customers. People enjoy the idea of walking in, tapping their membership app, and coming out with twice the amount of chicken for the price of one. For families, this becomes a small treat without feeling like a splurge. For students, it is a chance to enjoy something flavourful at half the expected cost. For working adults, especially those looking for a pick-me-up between lunch and dinner, the timing is perfectly matched to the late-afternoon hunger that tends to hit around 4PM.
Even though the deal runs for seven days, the timing window of 2PM to 6PM means it is ideal for those with flexible schedules or those who know they will be in the area during the afternoon. emart24’s decision to make this exclusive to app members is also interesting. Many brands now focus on encouraging downloads of their mobile apps, but emart24 tends to make the membership worthwhile, often pairing it with point collection, member-only promotions, and convenience-store perks. For those who do not yet have the app, this promotion acts as a simple nudge to download it, and once they have it, they are more likely to keep using it for future deals.
Deals like BUY 1 FREE 1 always stand out because the value is clear and immediate. There is no minimum spend, no complicated terms, no voucher system, and no hidden conditions except that it is for walk-in redemptions and while stocks last. That level of clarity makes a big difference, especially for Malaysians who enjoy getting a bargain without needing to jump through hoops. All you need is the app, the right timing, and the appetite for some crispy Korean-style chicken.
There is also another practical reason to enjoy this deal. Convenience stores have become a big part of Malaysian daily life, especially with more people relying on grab-and-go food. emart24, being one of the fast-growing Korean convenience store chains in the country, is known for offering more than just packaged snacks and basic groceries. Their ready-to-eat section is one of the features that set them apart. Instead of always heading into a full restaurant, many customers enjoy the idea of dropping by a convenience store for a quick, affordable meal that still tastes satisfying. This promotion shows exactly why these modern convenience stores are becoming a popular stop for casual dining.
Another factor worth mentioning is how this promotion can turn into a mini outing. Those who enjoy trying new food items might find this a fun opportunity to explore different emart24 branches. Many of their outlets have dine-in corners or seating areas, making it easy for friends and family to enjoy their chicken on the spot. Some people might even pair the fried chicken with emart24’s famous drinks, ready-made meals, or trending Korean snacks. It becomes more than just redeeming a free item; it becomes a small enjoyable experience.
Since the promotion is only available while stocks last, it is reasonable to expect that peak hours might run out faster. This is why planning ahead is part of the charm. If you know you will be near an emart24 outlet during the promo hours, you can take advantage of the deal before the crowd grows. Many loyal customers already understand how popular their limited-time items can get, so timing is everything. For those who love discovering good bargains, this is one of those deals that rewards people who act quickly.
The fact that this promotion is new also means there is a sense of freshness around it. Whenever brands launch something new, especially food items, customers enjoy being among the first to try it. Even more so when they get double the portion for the price of one. It makes the experience feel more special, and people love to share such finds with their friends or family. Some might even share it on social media, which often adds another layer of excitement to a simple food purchase.
Overall, the BUY 1 FREE 1 Krunchy Korean Fried Chicken promotion at emart24 is the kind of deal that suits just about anyone who appreciates value, flavour, and convenience. Whether you are a fan of Korean food, someone who loves trying new snacks, or simply someone who appreciates a good bargain, this deal is worth taking advantage of. There is no complicated process, no extended waiting time, and no hefty spending required. Just a straightforward, enjoyable offer at a convenience store chain that continues to grow in popularity.
If you have been looking for a reason to visit an emart24 outlet, this is certainly one of the better ones. It is affordable, appealing, and incredibly simple. Deals like this do not come around every week, so it is a good idea to make the most of it before the promotion ends. Since it is limited to 17 to 23 November 2025, and only between 2PM and 6PM, you might want to plan your visit early to ensure you do not miss out.
For more information, you may refer to their official post here:
https://www.facebook.com/story.php?story
Promotional/Event Details:
Date: 17–23 November 2025
Time: 2PM–6PM
Venue: Exclusively for emart24 App Members (Walk-In Only)
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