When it comes to 11.11, Malaysians already know what to expect — massive discounts, exciting flash sales, and irresistible food promotions that make this shopping season even sweeter. And this year, Emart24 Malaysia has added something refreshing to the mix, literally. From 11 to 14 November 2025, they are offering their popular Imuraya Azukibar Ice Cream at only RM1.10 each (normal price: RM4.90). It’s a simple yet delightful deal that’s bound to make everyone’s day a little cooler.
For those who might not know, Emart24 is one of Malaysia’s favourite convenience store chains, originally from South Korea. They’re known for introducing trendy Korean snacks, ready-to-eat meals, desserts, and beverages that blend both local and international flavours. Their outlets often have a fun, modern vibe that makes every visit an experience in itself. And now, with this ice cream deal, they’re giving everyone a reason to drop by and enjoy a refreshing treat during the 11.11 season.
The Imuraya Azukibar Ice Cream is a Japanese favourite — a red bean ice bar that’s creamy, subtly sweet, and incredibly satisfying on a hot Malaysian afternoon. The texture is unique, smooth yet chewy because of the azuki beans, giving it that traditional Japanese taste that’s been loved for decades. Usually priced at RM4.90, it’s considered a premium treat. But for this short promotional period, you can grab one for just RM1.10, which makes it an unbeatable bargain.
Now, let’s talk about why this deal deserves attention. While many 11.11 offers focus on gadgets, beauty products, or fashion, food promotions like this bring a whole different kind of joy. Not everyone wants to spend hours browsing online shopping platforms — sometimes, the simplest pleasures come from walking into a nearby store, picking up a cold ice cream, and knowing you’ve just paid less than a ringgit and a half for something that usually costs nearly five times more.
It’s not just about saving money — it’s about enjoying small indulgences without guilt. These kinds of promotions show that even a simple treat can brighten up a busy day. Imagine heading out for lunch, dropping by Emart24, and grabbing this refreshing Imuraya Azukibar Ice Cream for RM1.10. It’s affordable, accessible, and something that adds a moment of happiness to an ordinary day.
Another reason this deal is worth checking out is that Emart24’s limited-time offers often sell out quickly. The phrase “while stocks last” really means it here. Since the promotion only lasts four days, it’s best to plan ahead and visit your nearest outlet early. Once word spreads about a RM1.10 ice cream deal, there’s a good chance shelves will be empty before the final day.
It’s also worth noting that the Imuraya Azukibar isn’t just any ice cream — it’s made with quality ingredients and carries that authentic Japanese flavour profile that appeals to both adults and kids. Those who appreciate subtle sweetness over overly creamy or sugary desserts will find this ice cream particularly satisfying. It’s light enough to enjoy after a meal, yet flavourful enough to stand out from your usual supermarket choices.
So why should people make the effort to go for this deal? The answer lies in value, timing, and the experience itself. For only RM1.10, you’re getting a premium imported dessert that’s normally priced at RM4.90. That’s nearly 80% off — a rare kind of discount that doesn’t come around often, especially for imported snacks. And because the promotion is happening right in the middle of the 11.11 sale period, it fits perfectly with the spirit of finding amazing bargains.
This kind of promotion also represents what Emart24 does best — combining Korean and Japanese snack culture into everyday Malaysian life. It’s a brand that’s made convenience store shopping fun again, offering products that can’t be easily found elsewhere. And deals like this remind people why Emart24 has become a go-to destination for anyone craving a little something different.
If you’ve never tried the Imuraya Azukibar Ice Cream before, this is the perfect time to do so. It’s often described as having a clean, refreshing taste with just the right amount of sweetness from the azuki beans. Unlike some heavy ice creams, this one feels light and satisfying without being too rich. That makes it a great option for those who want a quick, cooling snack in Malaysia’s tropical weather.
Even if you’ve already had it before, the RM1.10 price tag is more than enough reason to stock up. It’s not every day you find a premium imported ice cream at this kind of discount. You can even bring some home for family or friends — they’ll appreciate the thoughtful gesture and the novelty of trying something new.
Another small but important reason to visit Emart24 during this period is the overall shopping experience. Their stores are modern, well-organised, and filled with exciting snacks from Korea and Japan. You might walk in for the ice cream and walk out with a few extra finds, from ready-to-eat meals to limited-edition drinks. In other words, this ice cream promotion could be your gateway to discovering more about what Emart24 has to offer.
To make the most out of the promotion, it’s best to check which Emart24 outlets are near you and visit as early as possible during the four-day window. Since the deal is only valid from 11 to 14 November 2025, once the stock runs out, there’s no guarantee it’ll be restocked before the promotion ends.
In short, this is one of those small but delightful deals that make 11.11 season even better. Instead of spending all your energy chasing big-ticket discounts online, why not treat yourself to something simple, cool, and satisfying? For RM1.10, the Imuraya Azukibar Ice Cream from Emart24 is definitely worth the trip.
So, if you’re someone who loves discovering value-for-money treats or enjoys Japanese desserts, make sure to stop by your nearest Emart24 before 14 November. Deals like this don’t last long, and it’s one you’ll probably regret missing once the promotion ends.
Promotional/Event Details:
Date: 11-14 November 2025
Time: During store operating hours
Venue: All participating Emart24 outlets nationwide
More information: Emart24 Facebook Page
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