Bring the Heat to Everrise Imago: Celebrate NONGSHIM’s 60th Anniversary with Spicy Fun and Free Gifts
If there’s one thing Malaysians love as much as their local dishes, it’s a good bowl of instant noodles — especially when it’s NONGSHIM. Known for their bold flavours, satisfying textures, and unmistakable Korean spice, NONGSHIM has long been a favourite brand for noodle lovers across the world. This year, they are celebrating their 60th anniversary in a way that promises plenty of flavour, excitement, and rewards.
From 1 to 9 November 2025, head over to Everrise Imago, Kota Kinabalu, for the NONGSHIM 60th Anniversary Roadshow. The event is set to be a treat for fans of Korean noodles and spicy delights. Not only can visitors stock up on their favourite NONGSHIM products, but they’ll also walk away with free gifts and the opportunity to experience an interactive and vibrant celebration of one of Korea’s most beloved food brands.
A Celebration Six Decades in the Making
Few brands can say they’ve stood the test of time quite like NONGSHIM. Established in 1965, this South Korean food company quickly rose to international fame for their instant noodles, particularly the world-renowned Shin Ramyun. Over the years, NONGSHIM expanded beyond Korea, creating a loyal fan base across Asia, including Malaysia.
The 60th anniversary is a major milestone, and instead of a quiet commemoration, NONGSHIM is going big. Their Anniversary Roadshow at Everrise Imago isn’t just a sales event — it’s a celebration of their journey and connection with fans. Expect displays of their most iconic products, special promotions, and exclusive gifts for shoppers.
Why You Shouldn’t Miss This Event
This is not just another shopping promotion. It’s a full-fledged celebration that blends culture, flavour, and great value — all under one roof. Here’s why this is a must-visit event for November:
1. Get a Free Extendable Bag with Your Purchase
If you’re already a fan of NONGSHIM’s spicy noodles, this is the perfect time to stock up. With every RM50 spent on NONGSHIM products, shoppers will receive one free extendable bag. It’s a practical and reusable item that’s ideal for grocery shopping or carrying daily essentials — and best of all, it comes as a thank-you gift from NONGSHIM for their loyal fans.
Do note, however, that this offer is while stocks last, and terms and conditions apply. Given the popularity of their roadshows, these exclusive gifts tend to run out quickly, so those planning to grab one should visit early in the event period.
2. Experience the Excitement of a Live Roadshow
Roadshows like this offer a different kind of energy compared to regular shopping. You can engage with promoters, discover new products, and enjoy live sampling sessions that bring the NONGSHIM flavour to life.
Imagine the aroma of freshly prepared Shin Ramyun wafting through the air, or the chance to try new and exciting noodle flavours that may not be on the regular supermarket shelf. These are experiences you don’t get every day, especially when it’s tied to a brand that has become part of many households’ comfort food routines.
3. Perfect for Fans of Korean Food Culture
Malaysia’s love affair with Korean food continues to grow, and NONGSHIM plays a big role in that. Their instant noodles have made Korean flavours more accessible to everyone — from busy students craving a late-night meal to families looking for a quick and tasty dinner option.
The anniversary roadshow is a fantastic way to immerse yourself in that culture. It’s not just about shopping; it’s about celebrating the brand’s contribution to global food culture and discovering how NONGSHIM continues to innovate after six decades.
4. A Great Family or Friends Outing at Everrise Imago
Everrise Imago has always been a popular destination for shopping, dining, and family outings in Kota Kinabalu. Adding this NONGSHIM event to your itinerary gives you one more reason to visit. Whether you’re shopping with friends or bringing the family along, the roadshow will add a spark of excitement to your day.
After visiting the booth, you can continue exploring the mall, enjoy a meal, or simply take part in the lively atmosphere that comes with a brand celebration.
What to Expect at the Roadshow
The NONGSHIM 60th Anniversary Roadshow at Everrise Imago promises to be visually engaging and fun. Visitors can expect:
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Exclusive product showcases – Explore NONGSHIM’s full range, from the classic Shin Ramyun to more unique Korean snacks and instant meals.
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Promotional deals – Look out for bundle offers or discounts available only during the event.
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Free gift redemption – Spend RM50 on any NONGSHIM items and redeem your extendable bag instantly at the roadshow counter.
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Interactive displays – Learn more about NONGSHIM’s brand history and the evolution of their beloved products.
The best part? Admission is completely free, so everyone can join in and soak up the fun.
Tips to Make the Most Out of the Promotion
If you’re planning to attend, here are a few practical tips to help you make the most of your visit:
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Go Early – As with most giveaways, the free extendable bags are limited. Early visitors will have a better chance of redeeming theirs.
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Bring a Friend or Family Member – Split purchases to maximise the rewards. For example, if you and a friend each spend RM50, you’ll both get a free bag.
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Check Out New Products – NONGSHIM frequently introduces new flavours, including limited-edition releases. Keep an eye out for something you haven’t tried before.
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Keep Your Receipts – Redemption usually requires proof of purchase, so hold onto your receipts until you’ve collected your freebie.
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Enjoy the Experience – Beyond the promotions, take the time to appreciate the brand’s creativity and passion that’s kept them thriving for six decades.
Why Fans Continue to Love NONGSHIM
There’s a reason NONGSHIM continues to dominate the instant noodle scene even after 60 years. Their secret lies in consistency — quality ingredients, authentic Korean recipes, and an unmistakable balance of spice and umami. Each bowl of Shin Ramyun, Chapagetti, or Neoguri delivers that comforting taste that keeps fans coming back.
In a world filled with quick food options, NONGSHIM’s ability to maintain taste and quality sets them apart. The anniversary roadshow is not just about promotions; it’s a celebration of that enduring commitment to flavour.
Final Thoughts
For food lovers, this is more than just a shopping event — it’s an opportunity to connect with one of the world’s most iconic noodle brands. The NONGSHIM 60th Anniversary Roadshow at Everrise Imago is the perfect place to indulge your cravings, enjoy exciting offers, and celebrate a culinary legacy that has warmed hearts (and tongues) for generations.
So, if you’re in Kota Kinabalu this November, don’t miss the chance to spice things up. Head to Everrise Imago, join the celebration, and take home not just your favourite noodles but also an exclusive gift to remember the occasion.
Promotional/Event Details:
Date: 1–9 November 2025
Time: 10AM – 10PM
Venue: Everrise Imago, Kota Kinabalu, Sabah
Free Gift: Get one (1) free extendable bag with every RM50 spent on NONGSHIM products (while stocks last, terms and conditions apply).
Source: Everrise Facebook Post
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