There is always something exciting about a new drink launch, especially when it comes from a brand that Malaysians have grown to love for their refreshing desserts and creative beverages. MIXUE Malaysia, a brand that has become a household name for affordable ice creams, teas, and fruit drinks, is now introducing something that’s bound to make dessert lovers line up for a taste — the Brûlée Series.
From 4 November 2025 onward, MIXUE is inviting everyone to be part of this fun and flavourful launch. But this is not just any regular promotion — it’s a playful one that rewards those who are daring enough to take part in the brand’s new social trend. Imagine being rewarded just for shouting “DOINK DOINK!” in a store — yes, that’s the fun part! By saying this phrase at the counter while ordering any Brûlée drink, customers instantly get RM1 OFF their purchase.
This clever little campaign is more than just a discount; it’s MIXUE’s way of making their customers laugh, have fun, and create memories around their drinks. After all, MIXUE is known for offering affordable yet high-quality beverages with a playful spirit, and this latest Brûlée promotion perfectly captures that essence.
So, what exactly is this Brûlée Series about? Inspired by the classic French dessert, crème brûlée, MIXUE’s latest series combines the smooth, creamy flavours of milk tea and the caramelised sweetness of brûlée. Expect drinks that are luxuriously smooth with a burnt sugar layer on top — just enough to satisfy both tea lovers and dessert fans. Each sip offers that perfect balance of sweetness and creaminess, something that MIXUE has mastered through their consistent commitment to quality ingredients.
Now, here’s where the fun really begins. This campaign invites everyone to unleash their creativity on social media. After claiming your RM1 discount, record yourself doing the “DOINK DOINK” shout-out moment and post it on TikTok, Instagram, or XiaoHongShu with the hashtag #doinkdoinkbrulee. Tag MIXUE in your post, and you could win a free Toffee Lava Brûlée — one of the star drinks in the series.
This campaign not only promotes engagement but also connects MIXUE fans across Malaysia in a light-hearted, joyful way. Social media has always been a big part of how food and beverage trends spread today, and MIXUE is cleverly using it to bring people together. It’s a fun way to get involved, especially if you enjoy being part of viral challenges or simply want a good laugh while treating yourself to something delicious.
Let’s talk about why this promotion is worth checking out.
Firstly, MIXUE has always been a brand that values affordability. While many dessert drinks in the market can easily cost over RM10 or more, MIXUE continues to keep their prices wallet-friendly without compromising on flavour or quality. With this promotion, you’re not only getting a new premium drink experience but also a chance to enjoy it at an even better price. The RM1 discount might sound small, but when you combine it with the fun, it feels like part of a much bigger experience.
Secondly, the Brûlée Series itself is a sign that MIXUE is continuously evolving. Over the years, they’ve grown from offering basic ice cream cones and milk teas to introducing creative drinks that blend international dessert inspirations with their signature taste. For those who enjoy exploring new flavours, this series offers something that feels indulgent yet comforting — the kind of drink you’d crave after a long day.
Thirdly, there’s the social element. The “DOINK DOINK” campaign is more than just a gimmick; it’s a clever way to make people smile and share their experiences online. In a world where many promotions are purely transactional, MIXUE is bringing back the human touch — laughter, interaction, and joy. Plus, who wouldn’t want to win a free Toffee Lava Brûlée just for having a bit of fun?
Another reason to drop by MIXUE during this period is that these kinds of campaigns often create special memories among friends and families. You could go with a group, try shouting “DOINK DOINK” together, record your reactions, and make it part of your shared experiences. It’s these light-hearted, spontaneous moments that make dining and drinking experiences so enjoyable.
If you’re someone who loves exploring new dessert trends, this is also a chance to be one of the first to taste something unique. The brûlée flavour trend has been growing globally, and now MIXUE is offering their own spin on it in Malaysia. From the creamy textures to the caramel tones, this series gives a new layer of flavour sophistication to what is already one of Malaysia’s favourite dessert drink brands.
Beyond the excitement and social buzz, MIXUE’s campaign also shows how creativity can make even a simple promotion memorable. The mix of fun, affordability, and flavour makes this campaign one of the more enjoyable ones to look forward to this month. Instead of the usual discount or giveaway, this event brings something playful to the table — literally inviting customers to join in the fun rather than just being passive participants.
For students, working adults, or families looking for a quick treat, MIXUE remains a go-to spot. Their outlets are conveniently located across Malaysia, and the consistent quality across each branch means you can expect the same level of freshness wherever you go. Whether you prefer their fruity teas or their ice-blended drinks, the Brûlée Series will likely fit right in with your favourites.
So, if you’ve been looking for an excuse to visit MIXUE again or simply want to try something new without spending too much, this is the perfect time. You get a delicious brûlée-inspired drink, a small but fun discount, and a chance to win another treat just for being brave enough to shout a playful phrase in public.
It’s refreshing to see a brand that doesn’t just focus on sales but on creating moments that people genuinely enjoy. MIXUE’s “DOINK DOINK” promotion perfectly captures that idea — bringing smiles, laughter, and a delicious drink all in one go.
Whether you’re a fan of desserts, someone who loves trying viral trends, or simply curious about what the Brûlée Series tastes like, this is one promotion worth experiencing first-hand. Go ahead, be brave, have fun, and maybe you’ll even win that Toffee Lava Brûlée. After all, sometimes the best moments come from stepping a little out of your comfort zone — and in this case, it might just taste delicious.
Promotional/Event Details:
Date: 4 November 2025 Onward
Time: All Day (during operating hours)
Venue: All MIXUE Malaysia outlets nationwide
More Information: MIXUE Malaysia Official Facebook Post
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Malaysia. Advertise with EverydayOnSales Malaysia.