MIXUE Malaysia’s Doink Doink Brûlée Challenge: Shout, Sip and Save!
When it comes to playful and pocket-friendly dessert drinks, MIXUE Malaysia has never failed to surprise fans. This time, they have come up with something that combines a creamy indulgence, a fun little challenge, and a rewarding offer – the Doink Doink Brûlée Series Promotion. Running from 1 to 14 November 2025, this campaign encourages Malaysians to loosen up, have fun, and enjoy a special RM1 discount on their newest brûlée drinks by doing something rather cheeky – shouting “DOINK DOINK” at the counter!
If you have ever enjoyed MIXUE’s soft-serve ice cream or fruit tea beverages, you will know how addictive their offerings can be. With this new brûlée series, they are adding a delightful twist to their drinks while turning the simple act of ordering into an entertaining experience. The promotion celebrates not just taste, but also the joy of participation and community spirit that MIXUE has been fostering among fans across Malaysia.
A Sweet New Treat: The Doink Doink Brûlée Series
MIXUE’s Doink Doink Brûlée Series features two brand-new drinks that bring the comforting sweetness of brûlée to their refreshing beverage lineup:
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Toffee Lava Brûlée – RM5
A smooth, caramelised creation that combines creamy toffee flavours with a brûlée topping that’s both sweet and rich. Imagine sipping on a cool dessert drink that tastes like your favourite crème brûlée, but with a lively, satisfying texture. -
Mango Brûlée – RM5.50
A tropical twist for fruit lovers. This one blends MIXUE’s signature mango goodness with a brûlée layer that adds warmth and depth to its fruity profile. It’s refreshing, creamy, and has just the right touch of indulgence.
These drinks are available for a limited time only, and judging by MIXUE’s history of viral drinks, you can expect them to be the talk of the town this November.
The Doink Doink Challenge – How to Join and Save
Here is where the fun really begins. MIXUE is taking customer engagement up a notch with what they call the Doink Doink Challenge. It’s simple, light-hearted, and guarantees a small saving for anyone bold enough to participate.
Here’s how it works:
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Order any drink from the Brûlée Series.
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When you’re at the counter, shout “DOINK DOINK!” loud and proud to the staff.
Just like that, you get RM1 OFF your drink instantly.
It’s an interactive way to make ordering fun, especially if you’re hanging out with friends. The louder you shout, the more entertaining it becomes – not only for you but for everyone else in the queue. It’s a creative and cheerful approach that perfectly fits MIXUE’s youthful and community-driven brand personality.
Bonus Round: Share and Win on Social Media
If you enjoy making short videos or simply like sharing your experiences online, MIXUE’s bonus challenge might be the most exciting part. After shouting your “DOINK DOINK,” you can record the moment and upload it on TikTok, Instagram, or XiaoHongShu.
To qualify, simply:
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Record your “DOINK DOINK” moment.
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Upload it to TikTok, Instagram, or XiaoHongShu.
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Include the hashtag #doinkdoinkbrulee and tag @mixuemalaysia.
By doing this, you stand a chance to win a FREE Toffee Lava Brûlée. It’s MIXUE’s way of rewarding creativity, confidence, and good humour. The louder and more entertaining your “Doink Doink” video is, the better your chances of being noticed.
This light-hearted competition has already begun gaining traction online, with many users sharing their quirky attempts, making this campaign not only a promotion but a social phenomenon in the making.
Why You Shouldn’t Miss This Deal
There are a few great reasons why Malaysians should drop by their nearest MIXUE outlet and join in this promotion.
1. It’s Affordable and Fun.
In times when everything seems to be getting pricier, MIXUE continues to keep their menu affordable. Getting a freshly made brûlée-inspired drink for just RM5 (and even cheaper if you join the challenge) is an excellent deal for a sweet treat. It’s a small indulgence that doesn’t break the bank.
2. Perfect for Social Gatherings.
This promotion is a great excuse to hang out with friends. Imagine going as a group, ordering together, and all shouting “DOINK DOINK!” in unison. It’s the kind of thing that creates laughter and memories, especially for those who love a bit of playful fun.
3. A Reward for Being Bold.
It’s not every day you get rewarded for being loud and cheerful. MIXUE is essentially saying: “Be brave, have fun, and enjoy your drink at a discount.” It’s a clever and refreshing take on a typical beverage promotion.
4. A Great Way to Try Something New.
The Brûlée Series introduces a richer, more dessert-like flavour to MIXUE’s beverage range. Whether you’re a fan of creamy drinks or fruit-based ones, both options offer something indulgent and new to explore.
5. Boost Your Creativity and Win.
If you love social media challenges, this promotion gives you the perfect opportunity to express yourself and potentially win a free drink. It’s a way of blending lifestyle, taste, and entertainment into one experience.
Terms to Keep in Mind
While the promotion is exciting, there are a few important notes to remember:
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It runs from 1 to 14 November 2025, so you’ll need to act fast.
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The offer is valid while stocks last, and only for walk-in customers.
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It cannot be combined with any RM1 vouchers.
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MIXUE Malaysia reserves the right to change or end the promotion without notice, so it’s best not to wait till the last day.
You can visit their official Facebook post for full details here:
https://web.facebook.com/story.php?story
The Final Sip – Why This Promotion Works So Well
The Doink Doink Brûlée Challenge is a reminder that a good promotion doesn’t always have to be about deep discounts or buy-one-free-one deals. Sometimes, it’s about creating an experience that gets people smiling, sharing, and talking.
MIXUE has mastered the art of connecting with their audience in a way that feels personal, inclusive, and full of good energy. By tying in social media participation, instant discounts, and a bit of courage, they’ve built a promotion that appeals to both loyal fans and curious newcomers alike.
If you’re someone who loves a bit of fun, enjoys a sweet treat, and doesn’t mind a little public shouting for the sake of savings, then this is a campaign worth joining. Don’t wait too long though – the Doink Doink Brûlée drinks are only available till 14 November 2025, and given how quickly MIXUE’s specials tend to sell out, you might want to make your “Doink Doink” debut soon.
Promotional/Event Details:
Date: 1–14 November 2025
Time: During outlet operating hours
Venue: All MIXUE outlets in Malaysia
More Info: https://web.facebook.com/story.php?
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