27 October 2025 onwards: SOGO Malaysia: Payday Live Shopping Night – Exclusive e-Coupons & Special Offers Promotion

When payday rolls around, there’s always that satisfying feeling of being able to treat ourselves a little — whether it’s a new outfit, a kitchen upgrade, or a well-deserved self-care item. But what if payday could be made even better with amazing discounts and exclusive offers, all from the comfort of home? That’s exactly what SOGO Malaysia is bringing to shoppers this month with their Payday Live Shopping Night happening on 27 October 2025, from 9 PM to 1 AM.

This late-night shopping event is perfect for those who enjoy the thrill of online sales but also want to be part of something interactive and entertaining. Hosted live on SOGO Malaysia’s official Facebook page, this event combines the excitement of real-time deals, giveaways, and exclusive e-coupons that you won’t find anywhere else.

Why this Payday Live event is worth joining

The concept of “live shopping” has become quite a trend in Malaysia over the past few years, and SOGO has truly mastered it. Instead of scrolling endlessly through pages of products, shoppers can now tune in, watch demonstrations, see the products in real time, and interact directly during the session. What makes it even better is the exclusive access to special e-coupons only available during the live broadcast.

During this SOGO Payday Live, viewers will be treated to exclusive discount codes that can be applied immediately upon checkout — helping you stretch your ringgit further. Here’s a sneak peek at what’s waiting:

Use code 20PDD254 to get RM20 OFF with a minimum spend of RM250.
Use code 50PDD254 to get RM50 OFF with a minimum spend of RM500.

That means if you’ve been eyeing a premium item — maybe a sleek new bag, a home appliance, or even a skincare set — this is the time to go for it. The bigger your purchase, the more you save.

A convenient and engaging shopping experience

One of the biggest advantages of events like this is convenience. Rather than heading out to crowded shopping malls or waiting for year-end clearance sales, shoppers can now enjoy real bargains without leaving their couch. Imagine having your favourite snacks ready, tuning into a live broadcast, and snagging limited-time offers before they disappear.

SOGO’s Live Shopping events are not just about buying — they’re about experience. The hosts are engaging, often featuring product showcases, special demonstrations, and even behind-the-scenes peeks at what’s trending in fashion, beauty, and home essentials.

This makes it enjoyable to watch even if you’re not planning a major purchase — but let’s be honest, once those deals pop up on screen, it’s very tempting to grab them before they’re gone.

A trusted household name

For decades, SOGO Malaysia has been one of the nation’s most iconic department store chains. With a wide range of products covering fashion, beauty, home living, kitchenware, and electronics, it has built a strong reputation for quality and value. Shoppers know that when they’re buying from SOGO, they’re getting genuine items from trusted brands.

Their move into digital and live commerce has only made them more accessible, especially for those who prefer shopping online. With the rise of e-commerce in Malaysia, SOGO has done an excellent job adapting to modern shopping habits while maintaining their strong retail heritage.

So if you’re someone who appreciates a good deal and the reassurance of buying from a reputable source, SOGO’s live sale event is a perfect fit.

What makes this event stand out from other online sales

While online marketplaces like Shopee or Lazada run flash sales frequently, SOGO’s Payday Live Shopping Night feels more personal. There’s a sense of community — you’re not just shopping, you’re engaging with hosts, commenting, asking questions, and even sharing excitement with other viewers.

Plus, the e-coupons are truly exclusive. You can’t access these codes before or after the broadcast — they’re valid only during the live event. That means the discounts are designed specifically to reward live participants.

It’s this limited-time aspect that creates the thrill. Knowing that deals are available only between 9 PM and 1 AM adds that sense of urgency that makes live shopping so addictive.

Perfect timing: right after payday

The timing couldn’t be better. With payday fresh in the account, it’s the ideal moment to treat yourself or tick off your shopping list for upcoming events and festivities. Whether it’s getting ready for year-end gatherings, buying gifts for friends and family, or upgrading home essentials, this SOGO live event makes it easier to shop smart while staying within budget.

Moreover, the event is conveniently scheduled at night. Most people are free by 9 PM, which means you can unwind and shop at your leisure — no rush, no long queues, just an easy online experience.

Tips to make the most of SOGO’s Payday Live Shopping Night

If you’re planning to join the event, here are some quick tips to maximise your savings and ensure a smooth experience:

Set a reminder – The live session runs from 9 PM to 1 AM on 27 October 2025. Don’t miss the start because some of the best deals often appear early.
Follow SOGO Malaysia on Facebook – Visit bit.ly/SOGOMyFBls to join the live stream. Make sure to turn on notifications so you get an alert when the broadcast starts.
Prepare your wishlist – Think about what you actually need. Whether it’s fashion, kitchenware, or skincare, knowing your priorities helps you shop efficiently.
Apply e-coupons wisely – Remember the two live codes: 20PDD254 for RM20 off (min spend RM250) and 50PDD254 for RM50 off (min spend RM500).
Check out early – Once you’ve added your items and applied the coupon, don’t wait too long. Stocks can run out fast during live sales.

Why you shouldn’t miss it

This promotion is not just about getting discounts — it’s about enjoying a smarter way to shop. By joining live, you get a front-row seat to see what’s new at SOGO, learn about trending products, and grab special offers before they go public.

The excitement of live interactions, exclusive vouchers, and the satisfaction of nabbing a deal before everyone else makes this a must-join event for anyone who loves value shopping.

For many Malaysians, payday is the time to relax, reward themselves, and enjoy a little indulgence after a month of hard work. This SOGO live event allows you to do exactly that — without overspending.

So whether you’re shopping for your home, wardrobe, or personal care, mark your calendar for 27 October 2025 and spend your evening exploring amazing deals. SOGO’s live shopping experience is a modern twist on a timeless retail tradition — great products, great prices, and the joy of shopping with others.