If you are passionate about all things beauty, the countdown is officially on! KL International Beauty Week 2025 is making a grand return, promising to be bigger, bolder, and more exciting than ever. Taking place from 24th to 26th October 2025 at MVEC, Mid Valley, this event is shaping up to be Malaysia’s ultimate playground for beauty enthusiasts, skincare fanatics, and makeup lovers alike. Best of all? Entry is completely free, making it an unmissable opportunity for anyone looking to discover the latest trends, products, and experiences in the beauty industry.
The beauty week isn’t just an exhibition; it’s a carefully curated experience designed to delight every visitor. Over three full days, attendees can expect a whirlwind of activities, from interactive workshops and live demonstrations to competitions and exciting giveaways. Whether someone is a professional makeup artist, an aspiring influencer, or simply someone who loves experimenting with new products, there is something for everyone.
One of the highlights of the event is the Live Beauty Stage, where some of Malaysia’s top beauty brands and industry speakers will be sharing their knowledge and showcasing their latest offerings. For anyone keen on insider tips, trend forecasts, or hands-on product demonstrations, this stage is a must-see. Attendees will have the opportunity to learn from seasoned professionals, gaining insights that could elevate their beauty routines or even inspire a career in the beauty industry.
For budding makeup artists, the Makeup Competition promises an exciting platform to showcase creativity and skill. It’s not just about applying products—it’s a celebration of artistry, innovation, and personal expression. Watching these competitions offers inspiration for everyday makeup enthusiasts while also supporting emerging talent in Malaysia’s beauty scene.
Adding an element of fun and discovery, the event also features the Beauty Passport Hunt. Attendees can collect stamps or rewards from participating booths, unlocking exclusive samples and surprises along the way. It’s an interactive way to explore new brands, test products, and leave with goodies to try at home. The thrill of finding hidden gems combined with the chance to take home exciting samples makes this activity a highlight for many visitors.
Those who simply love exploring new products and brands will find the IG-worthy booths an absolute treat. Expect vibrant displays, innovative installations, and the latest beauty launches all set in highly photogenic environments. Even if someone is not actively shopping, these setups offer plenty of inspiration for social media content or simply for enjoying a day immersed in beauty aesthetics.
The timing couldn’t be better for those planning a trip to Mid Valley, as this event is designed to be accessible and visitor-friendly. Spread across Hall 1 & 2 of MVEC, there is ample space to wander, explore, and enjoy the experience without feeling crowded. From skincare enthusiasts searching for the perfect serum to makeup fans looking for the newest palettes, everyone will find something that sparks excitement.
Why should anyone mark these dates in their calendar? Firstly, the event is FREE ENTRY, removing barriers and encouraging everyone to participate. For beauty lovers, this is a rare opportunity to engage directly with brands, attend workshops, and receive samples without spending a single ringgit on admission. Secondly, it is a chance to network with industry experts, meet influencers, and even connect with like-minded friends who share the same passion for beauty.
Another reason to attend is the sense of discovery that the event encourages. The beauty industry is constantly evolving, and staying updated on the latest trends and innovations can be both fun and educational. Whether it’s learning about new skincare technologies, exploring cruelty-free or eco-friendly brands, or finding unique local products, attendees are guaranteed to leave with fresh ideas and inspiration for their personal routines.
The atmosphere itself is a draw. Imagine walking through an environment buzzing with creativity, energy, and enthusiasm. With live demonstrations, competitions, and engaging booths, every corner offers something to see or experience. Attendees are not merely spectators—they are part of an event that celebrates beauty in all its forms, from makeup artistry and skincare innovations to personal style and self-expression.
For families and groups of friends, KL International Beauty Week 2025 also offers a fun outing. The interactive elements, photogenic setups, and engaging competitions make it ideal for a day trip that combines learning, shopping, and entertainment. Even those who aren’t deeply into beauty can enjoy the vibrant energy, the creativity on display, and the chance to explore Malaysia’s most iconic beauty event.
Additionally, the event is highly social-media friendly. With numerous IG-worthy installations and live moments, attendees can share their experiences in real-time. It’s an excellent opportunity to document new discoveries, create content, and connect with the wider beauty community online. Those seeking inspiration or looking to follow trends will find the event invaluable.
For anyone considering attending, planning the visit across the three days can enhance the experience. Each day may feature different speakers, competitions, or workshops, so checking the schedule can help prioritise favourite sessions or brands. Whether someone prefers a short visit or a full day of activities, there is plenty to explore without feeling rushed.
Safety and convenience have also been taken into account. MVEC is centrally located with easy access to public transportation and parking facilities. Attendees can comfortably spend hours enjoying the event, with amenities available throughout the venue to ensure a seamless experience.
Ultimately, KL International Beauty Week 2025 is more than just an exhibition—it’s a celebration of beauty culture in Malaysia. From education and inspiration to shopping and entertainment, the event caters to all ages and interests. It offers the perfect opportunity to connect with brands, discover new products, and immerse oneself in a vibrant, dynamic environment.
To summarise, here are the top reasons to attend:
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FREE ENTRY, making it accessible to everyone.
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Live Beauty Stage with top brands and speakers sharing expertise.
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Makeup Competition to witness creativity and talent.
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Beauty Passport Hunt offering exclusive samples and surprises.
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IG-worthy booths for inspiration and social media content.
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Discover new trends, products, and innovations in skincare and makeup.
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Network and meet industry professionals, influencers, and like-minded enthusiasts.
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Convenient location at MVEC, Mid Valley with ample facilities.
KL International Beauty Week 2025 promises to be the biggest beauty event of the year, packed with interactive experiences, educational workshops, and opportunities to explore the latest trends. It’s a must-visit for anyone with even a passing interest in beauty, and the free entry makes it an easy decision. Mark the dates, gather the glam squad, and prepare to immerse in a three-day journey of beauty, style, and discovery.
Whether someone is there to try new products, watch competitions, collect samples, or simply enjoy the atmosphere, the event offers value and excitement at every corner. Don’t miss this chance to experience Malaysia’s premier beauty event and see firsthand what the future of beauty holds.
Promotional/Event Details:
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Date: 24-26 October 2025
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Time: 10:00 AM – 8:00 PM
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Venue: Hall 1 & 2, MVEC Mid Valley
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Entry: FREE
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Source details: Facebook Event Link

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