If there’s one thing that can make beauty enthusiasts in Malaysia truly excited, it’s when a luxury brand like Shiseido announces its Friends & Family Sale. This isn’t just another sale – it’s one of the most anticipated beauty events of the year, where prices on high-end skincare, makeup, and fragrances are slashed by up to 70% OFF. From 24 to 26 October 2025, The Starling Mall in Damansara Uptown will transform into a beauty lover’s paradise as Shiseido and its family of brands open their doors for an irresistible three-day event.
This event brings together some of the most coveted names in the beauty world, including Shiseido, NARS, Drunk Elephant, Elixir, Anessa, Issey Miyake, Narciso Rodriguez, and more. For those who have been holding off on a big skincare or makeup purchase, this is the golden opportunity to stock up on luxury beauty essentials at a fraction of the usual price.
Why You Shouldn’t Miss This Shiseido Friends & Family Sale
In Malaysia, beauty enthusiasts are always on the lookout for opportunities to get genuine, premium products without the hefty price tags. The Shiseido Friends & Family Sale is one of those rare events that truly lives up to its name. It’s not just a sale; it’s an experience that beauty lovers talk about long after it’s over.
Let’s start with the discounts. Up to 70% OFF is no small figure – especially when we’re talking about high-end brands like Shiseido and NARS. Imagine getting that bottle of foundation you’ve been eyeing or restocking your favourite Drunk Elephant serum for nearly half the price. It’s the perfect time to indulge in self-care without feeling guilty about overspending.
Shiseido has long been known for its commitment to innovation, quality, and luxury. Their skincare and makeup products have been loved by millions for decades, combining Japanese precision with modern science to deliver visible results. With the inclusion of other international labels like Issey Miyake and Narciso Rodriguez, the event goes beyond skincare and makeup – it’s a celebration of beauty and fragrance under one roof.
What Makes This Event So Special
One of the highlights of this year’s sale is its diverse brand line-up. Whether you are someone who prefers minimalist skincare routines or loves experimenting with bold makeup looks, there’s something for everyone.
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Shiseido offers the best in Japanese skincare science, known for products that target ageing, hydration, and radiance.
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NARS, on the other hand, is perfect for makeup lovers looking to elevate their everyday look with stunning lipsticks, blushes, and foundations.
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Drunk Elephant, a cult-favourite clean beauty brand, is known for its gentle yet effective formulations that suit all skin types.
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Elixir and Anessa bring some of Japan’s most trusted skincare and sun protection products to the table.
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For fragrance enthusiasts, Issey Miyake and Narciso Rodriguez promise elegant, long-lasting scents that leave an impression.
The sale is not only a chance to grab your favourites but also an opportunity to explore new products without breaking the bank. Many shoppers find themselves discovering hidden gems – a moisturiser they’ve never tried before, or a perfume that becomes their next signature scent.
Shopping Made Easy and Safe
The Shiseido Group has made sure the event is as organised and comfortable as possible. The sale will take place at The Starling, Event Hall 1, Level 5, a spacious venue that allows plenty of room for browsing without feeling crowded.
The event will be cashless, so shoppers are encouraged to bring their credit or debit cards, or use e-wallets for convenience and safety. Another important rule is that bags are not allowed inside the sale area – this is a common practice in large warehouse or clearance events to ensure everyone has a fair and secure shopping experience.
It’s advisable to bring a small pouch or wallet for essentials and to plan your visit early in the day, especially on the first day of the sale, when popular items tend to sell out quickly.
What to Expect When You Visit
Those who have attended previous Shiseido Friends & Family Sales know that it’s an exciting, fast-paced experience. You’ll see beauty lovers comparing products, sharing recommendations, and discovering great finds together. It’s a social event just as much as it is a shopping one.
Here’s a tip: make a shopping list before going. Think about what products you truly need or want to try. This helps to avoid impulse purchases and ensures you get the most out of your budget.
If you’re after skincare, look for Shiseido’s popular ranges such as Ultimune Power Infusing Concentrate or Benefiance Wrinkle Smoothing Cream – these are usually among the first to go. Makeup fans should keep an eye on NARS Orgasm Blush or Radiant Creamy Concealer, both cult favourites. And if fragrance is your weakness, the elegant bottles of Issey Miyake L’Eau d’Issey or Narciso Rodriguez For Her will surely tempt you.
Why Malaysians Should Take Advantage of This
Beauty products are an investment, and high-end brands often come with high prices. That’s why events like the Shiseido Friends & Family Sale are worth every bit of attention. With discounts reaching up to 70%, shoppers can experience true luxury for a fraction of the cost.
Moreover, the products available are authentic and directly from Shiseido Group – something that cannot always be guaranteed when shopping from third-party resellers online. There’s peace of mind in knowing that what you’re buying is genuine, safe, and of top quality.
In Malaysia’s humid climate, proper skincare is a must. Investing in effective products can make a big difference, and this sale provides the perfect opportunity to do so affordably.
How to Make the Most Out of Your Visit
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Go early – The best deals and most popular items are often gone by midday on the first day.
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Dress comfortably – You might be browsing and queueing for a while.
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Use cashless payment – It’s the only accepted method, and it speeds up the process.
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Bring a small bag or pouch only – Large bags are not allowed inside.
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Share the experience – Bring along a friend or family member who loves beauty as much as you do.
Final Thoughts
The Shiseido Friends & Family Sale is one of those annual beauty events that truly delivers on its promise. It’s the perfect blend of value, luxury, and excitement, bringing together top-tier beauty and fragrance brands under one roof at incredible prices.
For beauty enthusiasts, skincare lovers, and anyone looking to treat themselves, this is an event not to be missed. Whether it’s restocking your daily essentials or exploring something new, you’ll walk away feeling satisfied knowing you’ve made the most of this limited-time opportunity.
Mark your calendars and head to The Starling Mall this October. A little planning goes a long way – and so do those savings.
For more details, visit: Shiseido Malaysia Facebook Post
Promotional/Event Details:
Date: 24–26 October 2025
Time: Friday & Saturday: 11am – 7pm | Sunday: 11am – 5pm
Venue: The Starling, Event Hall 1, Level 5
Payment: Cashless only
Note: No bags allowed
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