A Delicious Celebration: IPPUDO’s 40th Anniversary Treat for Ramen Lovers in Malaysia
There are few things as satisfying as a hearty bowl of ramen, especially when it comes from one of Japan’s most iconic ramen houses – IPPUDO. For decades, IPPUDO has been synonymous with authentic Japanese ramen culture, serving up rich, flavourful broths and perfectly crafted noodles that have won the hearts of diners worldwide. This October, IPPUDO Malaysia is turning 40, and they are celebrating this milestone in the most delicious way possible – by giving everyone a reason to slurp with joy.
From 15 to 17 October 2025, diners across all IPPUDO outlets in Malaysia can enjoy a free bowl of Shiro Maru Motoaji ramen with every purchase of any Special Ramen. But this isn’t just a regular promotion; it’s part of IPPUDO’s grand 40th Anniversary and Founder’s Day celebration. And all you need to do to claim your free ramen is whisper (or even shout) a simple secret code to their friendly staff – “OTANJOUBI OMEDETOU, IPPUDO!”
Now, that’s a celebration worth getting excited about.
Why You Shouldn’t Miss This Deal
It’s not every day that one of the world’s top ramen brands celebrates four decades of success. IPPUDO has built its reputation on consistency, quality, and that distinctive taste of Japanese soul food. Founded by Shigemi Kawahara in Fukuoka, Japan, back in 1985, IPPUDO has since expanded across the globe, delighting ramen enthusiasts with its signature dishes – particularly the beloved Shiro Maru Motoaji and Akamaru Shinaji.
This promotion is more than just a discount; it’s an experience. Imagine walking into your favourite IPPUDO restaurant, being greeted with a warm “irasshaimase!” and knowing that you’re about to enjoy not one, but two delicious bowls of ramen. The classic Shiro Maru Motoaji is IPPUDO’s pride – a smooth, rich, and creamy tonkotsu (pork-based) broth that represents the very essence of Hakata-style ramen. The delicate blend of umami, thin noodles, and tender pork slices makes it a dish that’s hard to forget.
For loyal customers, this free ramen offer is a delightful thank-you gesture. For newcomers, it’s the perfect opportunity to experience why IPPUDO has remained a favourite among ramen lovers for four decades.
The Secret Code and How It Works
One of the most charming aspects of this promotion is its fun twist – the secret code. To claim your free Shiro Maru Motoaji, you’ll need to say the phrase “OTANJOUBI OMEDETOU, IPPUDO!”, which means “Happy Birthday, IPPUDO!” in Japanese.
It’s a clever way for IPPUDO to make the celebration more interactive and joyful. Whether you softly whisper it or boldly announce it at the counter, the staff will instantly know that you’re part of the anniversary fun. It’s not just about getting free ramen; it’s about being part of a shared moment of celebration, laughter, and great food.
What Makes IPPUDO Special
There’s something truly comforting about dining at IPPUDO. Every outlet carries the same warm, modern Japanese aesthetic, balanced with a lively yet inviting ambience. You’ll often find a mix of solo diners, families, and groups of friends enjoying their ramen – all united by one thing: a love for authentic Japanese flavour.
IPPUDO’s philosophy has always been about innovation while preserving tradition. Their ramen isn’t just food; it’s a work of art. The chefs meticulously prepare each bowl with precision – from the handcrafted noodles to the slow-cooked broth simmered for hours. Every element is designed to create the perfect balance of taste and texture.
Over the years, IPPUDO Malaysia has become a go-to dining spot for those craving a taste of Japan. With multiple outlets across Kuala Lumpur, Selangor, and Penang, their presence has grown stronger than ever. This anniversary promotion only reinforces how much they value their customers and their continued support.
A Meal Worth Celebrating
If you’ve never tried IPPUDO before, this promotion is your golden opportunity. Even if you have, this is the perfect excuse to go back for another round. You’re essentially getting two ramen bowls for the price of one – and considering the premium quality of IPPUDO’s dishes, that’s a remarkable bargain.
The Shiro Maru Motoaji, with its creamy tonkotsu base, is the perfect dish for anyone who loves a classic, comforting ramen experience. Meanwhile, their Special Ramen range offers exciting variations with added toppings, different broth intensities, or spicy kicks.
Think of it as a culinary adventure: you get to try something new while also indulging in the timeless classic that made IPPUDO famous.
Perfect for Friends and Families
This promotion isn’t just about individual indulgence – it’s also perfect for sharing. Bring along a friend, colleague, or loved one and double the joy. Since the offer applies with every purchase of a Special Ramen, everyone in your group can take part in the fun.
Imagine a dinner gathering where everyone is laughing, slurping ramen, and shouting “OTANJOUBI OMEDETOU, IPPUDO!” together. It’s not only a meal but also an experience that celebrates connection, laughter, and delicious food.
And since this promotion is available at all IPPUDO outlets, it’s incredibly convenient. Whether you’re in a shopping mall after a long day or planning a cosy weekend meal, you can drop by any outlet and enjoy this treat.
How to Make the Most of the Deal
To make sure you enjoy the promotion smoothly, here are a few quick tips:
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Mark your calendar – The promotion only runs from 15 to 17 October 2025, so make sure you don’t miss those dates.
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Remember the secret code – Practise saying “OTANJOUBI OMEDETOU, IPPUDO!” correctly. It adds to the fun, and the staff will appreciate your effort.
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Arrive early – IPPUDO’s outlets can get busy, especially during meal times and promotional events. Heading there earlier ensures you get a seat.
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Try different outlets – Each IPPUDO restaurant has its own vibe, so you might enjoy exploring a few.
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Pair your ramen with sides – Add-on dishes like gyoza, karaage, or pork buns make the meal even more satisfying.
Why This Deal Stands Out
Many food promotions focus purely on discounts, but IPPUDO’s anniversary celebration is built around community and gratitude. It’s about giving back to the customers who have supported them for 40 years and creating a fun, memorable way to celebrate together.
In an era where dining out can sometimes feel rushed or transactional, this promotion brings back the joy of dining – that sense of being part of something special. Whether you’re a long-time fan or someone trying IPPUDO for the first time, this is your chance to savour world-class ramen and join in a global celebration that started in Japan and continues to thrive in Malaysia.
So, if you’ve been craving a comforting bowl of ramen, there’s no better time to visit IPPUDO than during their anniversary week. Come for the ramen, stay for the experience, and don’t forget to say the magic words.
Promotional/Event Details
Date: 15–17 October 2025
Time: All day during operating hours
Venue: All IPPUDO outlets in Malaysia
Source: IPPUDO Malaysia Facebook Post
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