Collectibles have a special way of bringing joy, and for fans of the delightfully weird and quirky, FamilyMart Malaysia is rolling out something truly entertaining. The beloved Fugglers are back with their highly anticipated Collectible Keychains Series 2, and it’s set to turn heads, spark laughter, and ignite a collecting frenzy across the country.
For those unfamiliar, Fugglers are “ugly-cute” toys characterised by their eccentric, amusing designs that make them unlike any other collectible out there. Think endearing yet slightly bizarre creatures that can instantly bring a smile to anyone’s face. Their unique charm has earned them a dedicated fanbase worldwide, and now Malaysian collectors can get their hands on Series 2, featuring 46 fun and wacky designs.
What makes Series 2 especially exciting is the inclusion of keychains inspired by popular pop culture favourites. For instance, fans of Teenage Mutant Ninja Turtles and SpongeBob SquarePants will be thrilled to spot designs inspired by these iconic characters. It’s a clever blend of Fugglers’ signature humour with recognisable franchise favourites, making each keychain a mini conversation starter and a must-have for collectors.
The best part is that these keychains aren’t just limited to seasoned collectors. Their playful, tongue-in-cheek appeal makes them perfect for fans of all ages. Whether it’s gifting to a friend, decorating a backpack, or simply adding to a personal collection, these keychains bring both amusement and a touch of whimsy to everyday life.
So, how can Malaysian collectors join in the fun? It’s simple. Selected FamilyMart outlets across Malaysia are stocking the Fugglers Collectible Keychains Series 2. While the official brand announcement hasn’t specified exact participating stores, interested collectors can check the FamilyMart website or reach out to local stores to find out which outlets are carrying these quirky collectibles. Once spotted, fans can purchase them and start building their own Fugglers collection right away.
The mechanics are straightforward: head to your nearest participating FamilyMart store and pick up one—or several—keychains. Each purchase is an opportunity to discover which Fugglers character you’ll bring home. With 46 unique designs in Series 2, the thrill of the hunt adds an extra layer of fun to the collecting experience. Whether aiming for a full collection or simply grabbing your favourite designs, each keychain offers a dose of lighthearted enjoyment that collectors, fans, and casual shoppers alike will appreciate.
For those wondering why this series deserves attention, there are several compelling reasons. First, the diversity of designs ensures there’s something for everyone, from the hilariously weird to the delightfully cute. Second, the inclusion of beloved pop culture characters adds a nostalgic and playful touch that resonates with both young collectors and adults who grew up with these franchises. Third, the convenience of picking them up at FamilyMart stores across Malaysia makes collecting accessible and easy, removing any barriers for fans eager to start their Series 2 journey.
Another appealing aspect is the potential for gifting. The quirky, humorous, and compact nature of these keychains makes them ideal as small presents or stocking fillers. Imagine surprising a friend or family member with a Fugglers keychain that captures both humour and charm—these little collectibles are bound to leave a lasting impression. In fact, even if one isn’t a serious collector, owning a few keychains can instantly brighten up everyday items like keys, bags, or even a workspace.
Collectors may also appreciate the “hunt” element of Series 2. With 46 designs to discover, there’s an element of unpredictability and excitement in each purchase. It’s not just about owning a keychain; it’s about the joy of discovering which quirky character you’ll receive next. This aspect transforms a simple shopping trip into a playful adventure, making the collecting experience all the more engaging.
It’s also worth noting that the Fugglers Collectible Keychains Series 2 are part of a limited stock promotion. While FamilyMart stores across Malaysia are participating, supplies won’t last indefinitely. This encourages collectors to act promptly to secure their favourite designs before they sell out. Timing is key here; the sooner one visits a participating outlet, the better the chance of completing or expanding a collection.
In addition, Series 2 continues the Fugglers tradition of combining humour with creativity. Each keychain exhibits quirky facial expressions, unconventional shapes, and playful designs that stand out in a world full of generic collectibles. This uniqueness makes them not only a fun addition to a collection but also a memorable conversation starter. Anyone spotting these keychains is bound to ask questions, share laughs, and perhaps even be inspired to start their own collection.
For new collectors, the process is friendly and approachable. There’s no steep learning curve or complicated rules—just an opportunity to pick up, enjoy, and collect. Each keychain is compact, durable, and designed to be easily carried around, so collectors can proudly display their favourites wherever they go. For those already familiar with Fugglers Series 1, Series 2 offers fresh designs and new characters to complement existing collections, making it an exciting continuation of the beloved series.
Moreover, the timing couldn’t be better. With the promotion available now, fans have the chance to shop at their convenience while stocks last. Unlike online-exclusive campaigns that require pre-orders or navigating crowded platforms, FamilyMart’s physical store presence makes Series 2 easily accessible to the broader Malaysian audience. It’s a no-fuss way to participate in a fun and engaging collectible promotion.
To sum up, the Fugglers Collectible Keychains Series 2 at FamilyMart Malaysia is more than just a keychain promotion. It’s an opportunity to engage in a lighthearted collecting adventure, own a piece of quirky humour, and enjoy the thrill of discovering favourite characters. Whether buying for oneself or as a gift, each keychain provides a unique blend of fun, nostalgia, and charm that collectors and fans of all ages will appreciate.
FamilyMart has successfully captured the appeal of small, quirky collectibles and packaged them into an accessible and enjoyable promotion. With limited stock and 46 designs to discover, now is the perfect time to head to a participating outlet, hunt for favourite characters, and start—or expand—a Fugglers collection. Don’t miss the chance to be part of this playful collectible series that continues to entertain and delight fans across Malaysia.
Promotional/Event Details:
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Date: 6 October 2025 Onward
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Time: Available during store opening hours
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Venue: Selected FamilyMart outlets across Malaysia
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More Information: FamilyMart Official Website

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