When it comes to celebrating birthdays, anniversaries, festive occasions, or even just a small gathering with loved ones, one thing that often comes to mind is cake. For many Malaysians, cake is not simply a dessert – it represents joy, sharing, and togetherness. Over the years, Secret Recipe has established itself as a household name in Malaysia, recognised for their variety of cakes that suit every taste bud. This October 2025, they are marking a very special milestone – 28 years of baking up sweet moments – and in conjunction with this anniversary, they are treating customers to an exclusive deal that is too good to miss.
From 1 to 31 October 2025, Secret Recipe is offering RM10 OFF any whole cake when ordered through their SRGO! Pick Up platform. Whether it is their signature Chocolate Indulgence, a creamy New York Cheesecake, or even a light Fruity Delight, this is the perfect time to enjoy your favourite cakes at a discounted price. With the promo code SR28BDAY, customers can lock in their savings and make their celebrations sweeter.
Why this deal is worth paying attention to
For cake enthusiasts, this promotion is more than just a discount – it is a way to elevate gatherings without overspending. At a time when many are conscious of household budgets, getting RM10 OFF for a whole cake makes a real difference. Imagine planning a family birthday, a simple office celebration, or even a surprise treat for a friend. By ordering through SRGO! Pick Up and applying the promo code, you can have a fresh, beautifully made cake ready for collection and enjoy extra savings at the same time.
Another point worth mentioning is convenience. Many people are constantly on the move, juggling work and family. The SRGO! Pick Up platform simplifies the process, allowing customers to order and schedule their cake pick-ups seamlessly. This eliminates long queues or waiting times, making it ideal for those who prefer efficiency.
The wide range of cakes available
One of Secret Recipe’s strengths lies in their wide selection of cakes. Over the years, they have curated a menu that includes rich chocolate creations, creamy cheesecakes, fruity options, and even lighter mousse-style cakes. Their cakes have been a staple for countless events, and with this promotion, there’s even more reason to indulge.
The best part is that this promotion applies to all whole cakes (with the exception of the Brownies tray). This means customers have the flexibility to choose any flavour that suits the occasion. Whether it’s a classic cake that everyone loves or something more adventurous, there’s something for every taste.
How to make use of this promotion
The process is straightforward, and that’s part of what makes it appealing. Here’s how it works:
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Head to SRGO! Pick Up and choose your preferred Secret Recipe outlet.
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Select your favourite whole cake from the available menu.
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At the checkout stage, enter the promo code SR28BDAY.
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Enjoy RM10 OFF your order and pick up your cake at the chosen outlet.
It is important to note that this promotion is valid only through SRGO! Pick Up and not for walk-in takeaway orders. Additionally, outlets at AEON Mall Taiping and Hospital Canselor Tuanku Muhriz are excluded from this offer.
Why Secret Recipe continues to stand out after 28 years
For nearly three decades, Secret Recipe has remained one of Malaysia’s most beloved café and cake brands. Their reputation is built not only on the consistent quality of their products but also their ability to innovate and cater to changing customer demands.
Over the years, they have expanded beyond cakes to include a wide range of hot meals, beverages, and desserts. Yet, it is their cakes that continue to be the highlight. From birthdays to weddings, corporate events to casual family dinners, their cakes have become an integral part of Malaysian celebrations.
Celebrating 28 years is no small achievement, and this promotion reflects their appreciation for the support they have received from loyal customers. By offering RM10 OFF, they are giving back in a way that allows people to continue enjoying the cakes they love without stretching their budget.
Tips for making the most of this offer
If you are planning to take advantage of this deal, here are a few tips to make sure you get the best experience:
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Plan ahead for occasions – If you know you have birthdays or gatherings in October, this is the perfect chance to pre-order cakes and save money.
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Try new flavours – While it’s tempting to stick with favourites, this promotion could be the push needed to explore something different from Secret Recipe’s extensive range.
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Use SRGO! Pick Up strategically – Schedule your order at a convenient time to avoid last-minute rushes.
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Spread the word – Friends and family will appreciate the tip, especially if they have events lined up this month.
Final thoughts
This October 2025, Secret Recipe is offering more than just cakes. They are offering a reason to celebrate, share joy, and create memories – all while enjoying savings. For cake lovers, this deal is one of the simplest yet sweetest ways to mark a special month.
So, whether you’re celebrating a birthday, anniversary, office event, or simply craving a sweet treat, make sure to order through SRGO! Pick Up, apply the promo code SR28BDAY, and enjoy RM10 OFF any whole cake. With Secret Recipe celebrating 28 years in the business, it’s the perfect moment to join in the celebration and indulge in something truly delightful.
Promotional/Event Details:
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Date: 1-31 October 2025
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Time: All day
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Venue: All Secret Recipe outlets in Malaysia with SRGO! Pick Up feature (excluding AEON Mall Taiping and Hospital Canselor Tuanku Muhriz)
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