Every year, the Mid-Autumn Festival brings families and friends together to celebrate the beauty of the full moon, the joy of reunion, and the tradition of sharing mooncakes. In Malaysia, it has become a much-anticipated occasion not only for those observing the festival but also for anyone who loves indulging in festive treats. This year, Bee Cheng Hiang Malaysia is giving everyone a reason to celebrate even more with their Mid-Autumn Sale, featuring up to 50% off mooncakes and 30% off cookies.
From 20 September to 12 October 2025, Bee Cheng Hiang outlets nationwide will be rolling out these generous discounts, allowing shoppers to stock up on their favourite delicacies at unbeatable prices. Whether one is buying to share with family, gifting friends, or simply treating themselves, this is a promotion that shouldn’t be overlooked.
Why This Promotion Stands Out
When festive seasons come around, many shoppers look for ways to stretch their ringgit while still enjoying premium-quality products. Bee Cheng Hiang is a household name, long trusted for its traditional flavours and excellent craftsmanship. This Mid-Autumn Sale isn’t just another discount campaign; it’s a chance for people to enjoy authentic, high-quality mooncakes and cookies without the usual hefty price tag.
With 50% off all mooncake products between 20 and 28 September 2025, the savings are substantial. Mooncakes have always been a central feature of the Mid-Autumn celebration, often purchased in bulk for family gatherings or as elegant gifts. Bee Cheng Hiang’s mooncakes are well-loved for their smooth fillings, beautifully crafted pastry, and variety of flavours — ranging from lotus paste to more modern, creative options. Getting these at half price means people can afford to buy more, share more, and enjoy more.
Beyond mooncakes, the 30% discount on cookie boxes from 20 September to 12 October 2025 ensures that festive snacking doesn’t have to stop once the lanterns are packed away. These cookie boxes make wonderful additions to family tables, office pantries, or even as casual gifts to neighbours and colleagues. The appeal lies not only in the savings but also in the quality Bee Cheng Hiang consistently delivers.
Accessibility Across Malaysia
One of the best things about this campaign is its nationwide availability. Shoppers don’t need to worry about whether the deal is limited to certain outlets or locations — it applies across all Bee Cheng Hiang stores in Malaysia. This makes it convenient for people in both major cities and smaller towns to join in the festive cheer.
For those who prefer shopping online, Bee Cheng Hiang is also available on platforms such as Lazada and Shopee, making it easier than ever to take advantage of the promotion. Instead of queueing up in stores, people can simply browse online and have their festive goodies delivered to their doorstep.
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Bee Cheng Hiang on Lazada: https://invol.co/clkjnpw
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Bee Cheng Hiang on Shopee: https://invl.io/clkjnpr
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Store Locations: https://www.beechenghiang.com.my/storelocator/
Why People Shouldn’t Miss Out
Festivals are often about creating memories, and food plays a central role in that process. The Mid-Autumn Festival is no exception. Imagine the joy of sharing beautifully packaged mooncakes at half the usual cost, or bringing a box of cookies along to a family gathering knowing that it cost much less than expected. Promotions like this help people celebrate meaningfully without stretching their budgets.
Another reason why this deal is particularly attractive is that there’s no minimum spend required. Sometimes, promotions come with conditions that make it difficult for casual shoppers to enjoy. Bee Cheng Hiang’s straightforward approach — where the discount applies directly with no restrictions — ensures that everyone benefits, regardless of whether they buy one box or ten.
Additionally, Bee Cheng Hiang is known for using quality ingredients and maintaining traditional methods while introducing modern twists to keep things exciting. This balance between heritage and innovation is what keeps their products relevant and beloved across generations. With discounts this steep, it’s the perfect opportunity to explore their range of offerings.
Practical Tips for Shoppers
For those planning to maximise this sale, here are a few suggestions:
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Shop Early for Mooncakes – Since the 50% off mooncake promotion only runs from 20 to 28 September 2025, it’s best to visit an outlet or place an order early. Stocks may run out quickly, especially for popular flavours.
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Use the Cookie Discount for Extended Gifting – Because the cookie discount lasts until 12 October 2025, people can continue to enjoy savings beyond the core festival period. This is especially useful for those who want to prepare thank-you gifts or stock up for upcoming occasions.
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Check Online Platforms – Shopping on Lazada or Shopee allows for convenient price comparisons, delivery options, and sometimes even additional platform vouchers to make the deal even sweeter.
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Consider Bulk Purchases – With prices slashed this much, buying in bulk becomes more feasible. Families who often gift to multiple households will find that the savings add up significantly.
Final Thoughts
The Mid-Autumn Festival is a time of joy, reunion, and gratitude. Bee Cheng Hiang’s Mid-Autumn Sale from 20 September to 12 October 2025 gives everyone the chance to celebrate in style without overspending. With 50% off mooncakes and 30% off cookies, this campaign is both practical and festive.
There’s no need to compromise on quality or tradition when one can enjoy premium delicacies at such attractive prices. Whether purchasing for personal enjoyment, for family, or as thoughtful gifts, this sale ensures that everyone can savour the season. For Malaysians who love a good bargain and premium festive treats, this is a promotion not to be missed.
Promotional/Event Details:
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Date: 20 September – 12 October 2025
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Time: During outlet operating hours
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Venue: All Bee Cheng Hiang outlets in Malaysia and online via Lazada & Shopee

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