If there is one snack that has captured the hearts of Malaysians and fans around the world, it has to be Pocky. Those delightfully thin biscuit sticks coated in chocolate or other luscious flavours have been a go-to treat for years. Now, SOGO Malaysia is taking this love for Pocky a step further by introducing a limited-edition series inspired by Malaysia’s rich heritage. From 17th to 28th September 2025, shoppers can experience Pocky like never before, with exciting local twists in the form of Durian and Kelapa Asli (Onde-Onde) flavours. This is not just a snack promotion—it’s a celebration of culture, nostalgia, and the joy of discovering something truly unique.
For those unfamiliar, the Durian-flavoured Pocky brings the king of fruits straight to your taste buds, perfect for adventurous snack lovers who appreciate bold, distinctive tastes. Meanwhile, the Kelapa Asli (Onde-Onde) flavour is a nod to one of Malaysia’s most beloved traditional desserts. Onde-Onde, with its chewy glutinous rice exterior coated in grated coconut and sweet gula Melaka filling, now inspires a Pocky version that captures all those flavours in a convenient, portable form. It’s an extraordinary way to enjoy a classic Malaysian treat while on the go, making it ideal for office breaks, school snacks, or even a sweet companion for travel.
But the fun doesn’t stop at the flavours. SOGO Malaysia is sweetening the deal with exclusive gifts that are hard to resist. For every purchase of Pocky with a minimum spend of RM15 in a single receipt, shoppers will receive a free exclusive gift. This is a great chance for collectors and fans of limited-edition merchandise to snag something special. Additionally, for those who go a bit further with a minimum spend of RM35 in a single receipt, a custom-made Pocky cup will be given as a free gift. Imagine enjoying your favourite beverage in a cup that’s not only stylish but also celebrates your love for Pocky and Malaysian heritage. These gifts are designed to make the shopping experience even more memorable, turning a simple purchase into a joyful occasion.
Visiting the SOGO KL outlet is also an experience in itself. Located at Aras LG, Bhgn Promosi, the promotion area is set up to showcase the vibrant packaging and display of these limited-edition Pocky flavours. From the moment shoppers step in, the colourful arrangements and appealing design will make it hard to resist grabbing a few packs—or more. It’s an ideal setting for those who enjoy immersing themselves in a lively retail environment while discovering new and exciting products.
What makes this promotion particularly worth your time is the opportunity to enjoy something truly unique and ephemeral. Limited editions, by nature, are fleeting. Once the promotion period ends on 28th September, these flavours might no longer be available, and the exclusive gifts may be gone. For fans of Pocky or anyone keen on trying innovative food creations, this is the perfect moment to indulge. Whether you are a loyal customer or someone curious to try something different, there is a definite sense of urgency to make the most of this chance.
Moreover, this campaign is not just about satisfying your taste buds. It also offers a wonderful opportunity for social sharing. The limited-edition flavours and custom gifts are perfect for capturing attention on social media platforms. Sharing your Pocky haul with friends, posting pictures of the free gifts, or simply talking about the unique flavours you tried can make for fun conversations and interactions. It’s a small but meaningful way to celebrate Malaysian flavours and culture with your circle.
Another reason to participate in this promotion is its accessibility. SOGO KL is centrally located and well-known among shoppers, making it convenient for both local Malaysians and visitors to drop by. The department store provides a comfortable shopping environment, and their staff are generally helpful in guiding you to the promotion area, ensuring that everyone can easily access the products and claim their free gifts. The combination of convenience, exclusive products, and limited-time offers makes this a shopping experience that’s both enjoyable and efficient.
Additionally, exploring this promotion can be educational for those unfamiliar with traditional Malaysian flavours. Durian, often referred to as the “King of Fruits,” is a polarising yet iconic flavour in Malaysia. It’s a taste that carries with it cultural significance and a sense of pride among locals. Meanwhile, Onde-Onde is more than just a dessert; it is a symbol of heritage, evoking memories of traditional kitchens, festive celebrations, and local markets. By incorporating these flavours into Pocky, SOGO Malaysia is bridging modern snack culture with traditional culinary roots. Shoppers get to appreciate the creativity behind food innovation and celebrate their cultural heritage in a fun, engaging way.
For families, this promotion is also a fantastic opportunity to involve children in discovering Malaysian flavours. Kids often enjoy trying new snacks, and introducing them to heritage-inspired tastes in a familiar format like Pocky can be both fun and educational. Parents can make it an enjoyable outing, letting their children pick their favourite flavours, enjoy the products together, and even collect the free gifts as a keepsake from their shopping trip.
For collectors, the Pocky cups and exclusive gifts are more than just free items—they are conversation starters and unique memorabilia. Those who have been following Pocky promotions over the years know that these limited items are highly sought after. By participating early in the promotion, shoppers can secure these items before stocks run out, ensuring they have a piece of this special campaign to cherish.
It’s also worth noting that this promotion fits nicely into gift-giving scenarios. With Hari Raya, birthdays, or festive gatherings around the corner, Pocky’s limited-edition flavours and exclusive gifts can make for thoughtful, unique presents. They are easy to share, fun to give, and a guaranteed way to delight someone who appreciates snacks or quirky collectibles. Even as small gifts for colleagues or friends, they carry a sense of novelty and thoughtfulness.
Overall, there are plenty of reasons to head to SOGO KL between 17th and 28th September 2025. Whether it’s the excitement of trying bold Durian or Onde-Onde flavours, the appeal of exclusive free gifts, the joy of collecting limited-edition items, or the convenience and accessibility of a central shopping hub, this promotion has something for everyone. It’s not merely about shopping—it’s about enjoying the process, discovering new flavours, and celebrating the richness of Malaysian culture in an innovative, tasty way.
For more information about the Pocky limited edition promotion at SOGO Malaysia, visit their official Facebook page here: SOGO Malaysia Facebook.
Don’t let this opportunity pass by. Mark your calendar, bring your family or friends, and experience the joy of Pocky with a Malaysian twist. They won’t just be getting a snack—they’ll be taking home a piece of heritage, a fun shopping experience, and exclusive gifts that add a special touch to their day.
Promotional/Event Details:
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Date: 17-28 September 2025
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Time: Store opening hours
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Venue: Aras LG, Bhgn Promosi, Pasaraya SOGO KL
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