When it comes to celebrating the Mid-Autumn Festival, most of them immediately think of traditional baked mooncakes filled with lotus paste, red bean, or salted egg yolks. While these classics never fail to warm the heart, some brands have made it their mission to bring a little twist to the celebration by reimagining the mooncake in fresh and creative ways. Häagen-Dazs is certainly one of them. This year, Häagen-Dazs is presenting a Mid-Autumn Festival treat that combines their world-famous ice cream with the much-loved symbolism of mooncakes, offering Malaysians something unique to enjoy with family and friends.
From now till 18 September 2025, Häagen-Dazs is offering their Ice Cream Truffle Mooncake collection at a special 15% discount when customers place their orders before the promotion deadline. This limited-time offer is available in all Häagen-Dazs shops across Malaysia and through their online store, giving everyone a chance to savour the festival with a cooler, sweeter twist.
What Makes Häagen-Dazs Ice Cream Truffle Mooncakes Special?
Mooncakes are symbolic during the Mid-Autumn Festival as they represent reunion, togetherness, and harmony under the full moon. Häagen-Dazs has taken this meaningful tradition and elevated it into a modern dessert masterpiece. Instead of baked or snow-skin mooncakes, they have carefully crafted ice cream mooncakes in truffle style, making them both indulgent and refreshing.
Each mooncake comes in a delightful combination of flavours:
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Belgian Chocolate & Earl Grey Almond Truffle – A rich and velvety chocolate shell encases smooth Belgian chocolate ice cream with a touch of Earl Grey and crunchy almond for balance.
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Strawberry & Strawberry Chip Truffle – For those who enjoy fruity desserts, this creation highlights Häagen-Dazs’ signature strawberry ice cream, paired with extra strawberry chip pieces for texture.
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Vanilla & Lotus Caramel Truffle – A classic flavour elevated with creamy vanilla ice cream infused with lotus caramel swirls, making each bite decadently sweet.
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Pistachio & Pistachio Cornflakes Truffle – Nut lovers will enjoy the pistachio ice cream combined with crispy pistachio cornflakes, creating a satisfying crunch in every bite.
This variety ensures that there is something for everyone in the family, whether they prefer chocolate, fruity flavours, nutty delights, or caramel indulgence.
Why Should Malaysians Grab This Deal?
The Mid-Autumn Festival is about sharing. Families and friends gather under the bright moon to appreciate its beauty, exchange mooncakes, and strengthen bonds. Häagen-Dazs’ Ice Cream Truffle Mooncakes are not only tasty but also visually stunning. They make excellent gifts for loved ones and are perfect for those who want to impress guests with something different from the usual.
The 15% discount makes it even more tempting. With premium ice cream, one might expect a higher price point, but this promotion ensures that Malaysians can indulge in something luxurious without overspending. Since the offer is only valid until 18 September 2025, it adds that sense of urgency to secure a box before they sell out.
Another reason this promotion is worth taking advantage of is the convenience. Whether someone prefers shopping in-store or browsing from home, Häagen-Dazs has made their Ice Cream Truffle Mooncakes available both in physical shops and online. This means even those with a busy schedule can simply place an order through the Häagen-Dazs online store and have it sorted in minutes.
Perfect for Gifting and Sharing
One of the most charming aspects of Mid-Autumn is the act of giving. Gifting mooncakes has long been a symbol of goodwill, gratitude, and family bonding. Häagen-Dazs’ Ice Cream Truffle Mooncakes, with their elegant design and premium packaging, make a luxurious gift that stands out. They are perfect for corporate gifting, as a thoughtful gesture to friends, or as a surprise treat for family members.
Instead of the traditional box of baked mooncakes, a Häagen-Dazs Ice Cream Truffle Mooncake box feels refreshing, modern, and indulgent. It sends a message that the giver values innovation while still respecting tradition.
An Indulgent Twist for the Younger Generation
Traditional mooncakes may not always appeal to children or younger adults, who might find them too rich or heavy. Häagen-Dazs’ ice cream version, however, is universally loved. It’s an excellent way to engage the younger generation in the Mid-Autumn celebration while ensuring they truly enjoy the festive treats.
Imagine a family gathering where grandparents enjoy their baked mooncakes while the younger ones delight in Häagen-Dazs’ ice cream mooncakes – it bridges generations beautifully.
Limited-Time Indulgence
Häagen-Dazs’ promotion only runs until 18 September 2025, and the fact that it is seasonal makes it more special. It is not something that can be bought all year round, so taking advantage of it now is crucial. Limited editions often become talking points, and for those who enjoy hosting, these ice cream mooncakes are sure to impress guests during festive dinners or tea sessions.
How to Get Them
Customers can walk into any Häagen-Dazs outlet across Malaysia to browse and purchase directly. Alternatively, for added convenience, they can place orders through the Häagen-Dazs online store. This ensures that even those living far from the city centre or those who prefer avoiding the festive shopping rush can still enjoy this exclusive treat.
For more information, details, and updates, visit the official Häagen-Dazs Facebook post here: Häagen-Dazs Facebook Post.
Final Thoughts
The Mid-Autumn Festival is one of those occasions where food plays a central role in bringing people together. While tradition is cherished, there is nothing wrong with adding a touch of modern flair to celebrations. Häagen-Dazs has managed to capture the essence of togetherness while offering something different – and delicious – to the table.
With the current 15% discount, Malaysians now have the opportunity to enjoy world-class ice cream mooncakes at better value. They are perfect for gifting, sharing, or simply treating oneself to something indulgent this season.
For those still wondering whether they should give this a try, think of it as not just a dessert, but an experience – one that combines culture, creativity, and premium quality. Before the promotion ends on 18 September 2025, it is worth making sure a box (or two) finds its way home.
Promotional/Event Details:
Date: Now till 18 September 2025
Time: All day
Venue: All Häagen-Dazs shops in Malaysia & Online Store
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