When it comes to enjoying affordable yet satisfying meals, Malaysians are never short of exciting options. Food trends come and go, but one thing that always captures attention is the combination of comforting flavours with wallet-friendly prices. This is why Emart24’s latest offering is a deal worth highlighting – the Omo Omo Oishii Series paired with a hearty Japanese Curry Udon, available at only RM15.90 until 30 September 2025.
For those who might not be familiar, Emart24 has been steadily building a reputation in Malaysia as a convenience store that offers more than just the usual ready-to-eat snacks and drinks. They have carved a niche by introducing exciting Korean and Japanese-inspired items that go beyond the basics, making them stand out compared to traditional convenience store chains. This latest promotion is another example of how they continue to surprise food lovers.
So, let’s break down why this deal is worth the trip and why it deserves a spot on your tea-time or lunch schedule.
The Omo Omo Oishii Series – A Japanese Tea Experience
Tea drinks have always held a special place in Malaysian culture, but when it comes to Japanese-style teas, the appeal has grown tremendously in recent years. The Omo Omo Oishii Series introduces three carefully crafted tea lattes that each bring something unique to the table:
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Matcha Latte – Smooth, creamy, and rich with the distinct earthy notes of finely ground Japanese green tea. It’s a flavour profile that appeals not only to matcha enthusiasts but also to those who appreciate a comforting yet refreshing drink.
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Hojicha Latte – Made from roasted green tea leaves, this latte offers a toasty, almost nutty aroma that feels like a warm hug in a cup. It’s the kind of drink that perfectly fits a laid-back weekend mood or even a midweek reset.
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Genmaicha Latte – A delightful blend of green tea with roasted brown rice, this latte is nutty, toasty, and surprisingly satisfying. It’s not a flavour you come across every day, which makes it a refreshing option for anyone wanting to explore beyond the typical tea menu.
Each of these lattes is crafted to be both indulgent and easy to enjoy, making them the ideal companion for a quick tea-time break or a casual catch-up with friends.
The Star of the Combo – Japanese Curry Udon
If the Omo Omo Oishii Series covers the drinks, the Japanese Curry Udon completes the meal. Curry udon is one of those comfort foods that instantly satisfies cravings. The thick udon noodles paired with a rich, mildly spicy Japanese curry sauce create a hearty dish that feels indulgent but is still approachable for everyday dining.
At Emart24, this dish has been designed to balance both flavour and convenience. It’s perfect for those moments when you need something filling but don’t want to compromise on taste. The fact that it’s included in the combo at such an affordable price makes it even more appealing.
Why This Deal is Worth It
Promotions like these stand out for a few reasons:
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Value for Money – At RM15.90, you’re essentially getting a complete meal that includes a premium tea latte and a generous serving of Japanese Curry Udon. Considering how café drinks alone can often cost RM12–RM15 in Malaysia, this deal is clearly designed to give maximum value.
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Unique Flavours – The Omo Omo Oishii Series isn’t your typical tea menu. By offering matcha, hojicha, and genmaicha, Emart24 is introducing flavours that are both trendy and authentic. For anyone who enjoys exploring different food and beverage options, this is a chance to try something new without spending a fortune.
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Convenience with Quality – Unlike some convenience store meals that lean heavily on speed rather than flavour, Emart24 has built a reputation for offering items that taste genuinely good. This promotion continues that tradition, showing that convenience doesn’t need to mean compromise.
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Limited-Time Excitement – The promotion only runs until 30 September 2025. Limited-time offers often encourage people to try something sooner rather than later, and this deal is no different. It’s the kind of promotion that creates a sense of urgency while rewarding those who take advantage of it.
Perfect for Different Occasions
This promotion fits a variety of situations:
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Lunch on the Go – For busy workers or students who need a quick yet filling option, the combo provides both sustenance and refreshment.
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Casual Meet-ups – Meeting a friend for tea? Instead of paying café prices, stopping by Emart24 allows you to enjoy premium drinks alongside a delicious meal.
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Tea-time Indulgence – Malaysians love their tea-time snacks, and this combo gives that familiar ritual a Japanese twist.
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Budget-Friendly Dining – With rising food costs, promotions like this make dining out more accessible without sacrificing flavour or satisfaction.
A Growing Trend in Food Culture
What makes Emart24’s promotion particularly interesting is how it reflects broader trends in Malaysian food culture. There’s a growing appetite for international flavours, especially Japanese and Korean cuisine, which continues to influence dining choices here. By combining Japanese-inspired drinks with a staple comfort dish like curry udon, Emart24 has tapped into that demand in a way that is both trendy and affordable.
This deal also shows how convenience stores are evolving. No longer just places for basic groceries and snacks, they’re becoming destinations for unique meals and drinks. This trend is reshaping how people view everyday dining, and promotions like the Omo Omo Oishii Series combo are clear examples of that shift.
Why You Shouldn’t Miss Out
If you’re someone who enjoys discovering new food deals, this is a promotion that ticks all the right boxes. It’s affordable, tasty, and available at Emart24 outlets nationwide, making it easy to access. Most importantly, it offers a combination of drinks and meals that feel indulgent but remain budget-friendly.
Food is often about more than just eating – it’s about creating small moments of joy in everyday life. Whether it’s the comfort of sipping a creamy matcha latte or the satisfaction of digging into a bowl of curry udon, Emart24’s promotion invites you to treat yourself without overthinking the cost.
The clock is ticking though. With the promotion ending on 30 September 2025, now is the best time to plan a visit. Grab a friend, drop by an Emart24 outlet, and experience the Omo Omo Oishii Series for yourself. Deals like these don’t come around often, and when they do, they’re worth making the most of.
Promotional/Event Details:
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Date: Now till 30 September 2025
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Time: All day during operating hours
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Venue: All participating Emart24 outlets nationwide
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More Information: Emart24 Facebook Post

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