When it comes to affordable treats and refreshing beverages, MIXUE Malaysia has managed to carve a special place in the hearts of many Malaysians. Known for their iconic Snow King mascot and wallet-friendly ice cream and drinks, MIXUE has become a go-to spot for anyone looking to cool down on a hot day or enjoy a simple pick-me-up without breaking the bank. Now, they are making their fans even happier with a limited-time promotion that not only offers great value but also gives customers the chance to bring home an exclusive piece of MIXUE merchandise.
From 28 August until 16 September 2025, MIXUE Malaysia is running a promotion that will certainly catch the eye of loyal fans and casual visitors alike. The highlight of this campaign is none other than the adorable Snow King mascot – but this time, it is something fans can actually carry around with them. Imagine having a cute, foldable, and packable version of Snow King accompanying you wherever you go. Whether it is to add charm to your daily errands, brighten up your commute, or simply to keep as a collectible, this little item will make a fun addition to anyone’s day.
So, what exactly is this deal about? The mechanics are simple. Customers who spend RM18 in-store during the promotional period stand a chance to receive one Snow King item absolutely free. For those who would rather skip the uncertainty, the item is also available for direct purchase at just RM6 each. It is an easy, fuss-free way to enjoy a treat from MIXUE while also walking away with something extra.
The promotion, however, comes with a little catch – it is strictly a limited-edition offer. That means stocks are limited, and once they are gone, they are gone for good. Collectors and fans of MIXUE will want to act fast before the promotion ends or items run out.
Why should people grab this deal?
Firstly, MIXUE has built a strong reputation for offering high-quality drinks and desserts at incredibly affordable prices. Spending RM18 in-store is hardly a challenge, especially for groups of friends or families. A couple of cups of bubble tea, some refreshing lemon tea, or even their soft-serve cones will easily bring the total to that amount. Essentially, you are not just spending for the sake of the promotion – you are indulging in treats that are already excellent value for money.
Secondly, limited-edition items have a certain charm. People love owning something that feels exclusive, something not everyone can get their hands on. The Snow King merchandise falls exactly into that category. Whether people are a fan of cute collectibles or simply want a practical, fun item, this offer gives them the chance to own something special without needing to spend excessively.
Another reason why this promotion stands out is the flexibility. Not every promotion gives customers the choice between getting something free with purchase or buying it outright at a very low cost. MIXUE’s decision to price the Snow King item at RM6 ensures that even those who are not planning to spend RM18 in one go can still walk away with the collectible. This inclusivity makes the campaign appealing to a wider audience – from loyal customers who always order in groups to solo buyers who might only stop by for one drink.
A treat that travels with you
The Snow King mascot is more than just MIXUE’s identity – it is a symbol of fun, joy, and simplicity. This limited-edition version has been designed to be foldable and easy to pack, making it practical as well as adorable. Fans can carry it to school, to work, or even on weekend outings. Unlike other merchandise that often ends up as a display item, this one is designed to accompany customers in their daily lives, which makes it even more appealing.
It is not hard to imagine that this promotion will attract people of all ages. Students will love it as a cute accessory, young adults might see it as a nostalgic keepsake, while families might even collect more than one for their children. The versatility of the Snow King item is one of the biggest reasons why it will likely become a hit during this promotion.
A limited-time opportunity
Promotions like these are designed to reward loyal customers and attract new ones, but the time frame is always crucial. From 28 August to 16 September 2025, people will need to plan their visit to a MIXUE outlet if they want to take part. With less than three weeks in total, the window is narrow, and considering that stocks are limited, the urgency is real.
Walk-in customers are the only ones eligible for this deal, which makes sense given that the item is tied to the in-store experience. It adds a nice incentive for people to step inside a MIXUE outlet, enjoy the ambience, and pick out their favourite drinks and desserts while knowing they might walk away with something extra.
MIXUE Malaysia has also clearly stated that they reserve the right to amend or even end the promotion earlier if necessary. This means people should not take the promotion for granted. If demand spikes and items run out quickly, there is always a chance that the campaign could wrap up earlier than 16 September.
Final thoughts
For those who love MIXUE, this promotion is more than just a freebie – it is a way to connect with the brand and its fun-loving mascot. Even for casual customers who might not visit MIXUE regularly, the chance to pick up a practical and affordable collectible alongside refreshing treats is too good to ignore.
In today’s world, where promotions often feel repetitive or lack excitement, MIXUE’s Snow King campaign stands out for its creativity and inclusiveness. It rewards spending without being restrictive and gives customers the option to buy directly at a price that feels like a steal.
If there is one piece of advice for anyone interested, it would be this: do not wait too long. Promotions like these are designed to create a buzz, and limited-edition items rarely stick around until the final day. Head over to a MIXUE outlet, treat yourself and your friends, and grab the Snow King before it disappears.
For full details, you can visit their official page here: https://www.facebook.com/reel/768143169414192
Promotional/Event Details:
Date: 28 August–16 September 2025
Time: All Day (during store operating hours)
Venue: All MIXUE Malaysia outlets (walk-in customers only)
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