For anyone with a soft spot for all things cute and charming, TOMEI has just the perfect treat in store. The Sanrio Pop-Up Experience is now happening at IOI City Mall, and it’s shaping up to be one of the most delightful attractions this season. From now until 16 September 2025, fans of Sanrio will have the chance to immerse themselves in a world full of their favourite characters, including the newly introduced Cinnamoroll.
TOMEI has truly gone all out to create a magical experience for visitors. From the moment they step into the East Court of IOI City Mall, they are greeted by colourful displays, playful decorations, and interactive zones that make them feel like they’ve walked straight into a Sanrio wonderland. The attention to detail is impressive—every corner is designed to charm, making it an ideal destination for families, friends, and anyone looking to enjoy a moment of nostalgia.
One of the highlights of this pop-up experience is the introduction of Cinnamoroll, the adorable white puppy with long ears and a curled tail. Known for his sweet and gentle personality, Cinnamoroll has quickly won hearts worldwide. Visitors will not only get the chance to meet Cinnamoroll but also snap memorable photos with him alongside other beloved Sanrio characters like Hello Kitty, My Melody, Pompompurin, and more. It’s an event that perfectly combines visual appeal with interactive fun, making it a must-visit for collectors and casual fans alike.
Besides the chance to meet the characters, TOMEI has also arranged for exclusive deals and limited-edition merchandise that are only available during this pop-up. From collectible figurines to cute stationery, themed accessories, and even apparel, there’s plenty for enthusiasts to take home. These special items are designed to appeal to both younger fans and adult collectors, providing an opportunity to add unique pieces to their Sanrio collections. For shoppers who love a good bargain, this is also the perfect moment to pick up gifts that are both adorable and exclusive.
The pop-up experience is also designed to be highly Instagram-friendly. Visitors will find photo opportunities at almost every turn. From character backdrops to themed seating areas, they can capture the perfect snapshots to share online. It’s not just about shopping; it’s about creating a memorable day out, full of smiles and photo-worthy moments. This kind of experience is particularly valuable in today’s fast-paced world, offering a pause for enjoyment and creativity in a safe, family-friendly environment.
Accessibility is another aspect where TOMEI has excelled. Situated in the East Court of IOI City Mall, the pop-up is easy to reach and navigate. The mall itself is well-equipped with parking, dining options, and amenities, ensuring that visitors can make a full day out of their trip. Whether they come in the morning or late afternoon, there’s plenty to explore, and the staff are on hand to assist with any queries, ensuring a smooth and enjoyable experience for everyone.
Additionally, TOMEI has made sure that health and safety remain a priority. Visitors can enjoy the event knowing that the venue adheres to standard hygiene protocols, providing peace of mind for families, especially those bringing young children along. This careful attention to detail extends to the merchandising area as well, where items are displayed safely, allowing shoppers to browse comfortably.
For those who love themed experiences, this Sanrio pop-up is more than just a temporary attraction. It’s an opportunity to dive into a world of creativity, imagination, and nostalgia. People can enjoy the charming visuals, collect exclusive merchandise, and even participate in special activities arranged throughout the duration of the event. The combination of entertainment and shopping ensures that it appeals to a wide range of visitors, from devoted Sanrio fans to families looking for a unique day out.
It’s worth noting that events like these also provide a sense of community. Fans of Sanrio characters often share their passion and experiences, creating a lively atmosphere. Visitors will likely encounter fellow enthusiasts, sparking conversations and connections over shared interests. These interactions can make the experience even more memorable, as it’s not just about the characters themselves but also about being part of a larger fan community.
Ultimately, this pop-up experience is a wonderful way to step away from the ordinary and indulge in something cheerful and light-hearted. Whether they are purchasing collectibles, taking photographs, or simply enjoying the creative displays, visitors will leave with a sense of joy and nostalgia. It’s a rare chance to encounter Sanrio characters in such an immersive and hands-on setting, making it an event not to be missed.
For anyone in the Klang Valley or planning a visit to IOI City Mall in the coming days, TOMEI’s Sanrio Pop-Up Experience offers a perfect combination of cuteness, creativity, and exclusive shopping. The event’s limited duration—running only until 16 September 2025—means that it’s essential to plan a visit soon. Those who arrive early will likely enjoy a more relaxed experience, allowing them to fully explore the displays, interact with the characters, and take advantage of the special merchandise deals.
To sum up, there are many reasons why they should make time for this pop-up experience: the opportunity to meet iconic Sanrio characters including the new Cinnamoroll, access to exclusive merchandise, highly photo-friendly displays, a family-friendly environment, and a chance to share the experience with other fans. All of these elements combine to make it a memorable, fun-filled visit that goes beyond the typical shopping trip. TOMEI has successfully created an event that appeals to all ages, ensuring that everyone leaves with happy memories and perhaps a few adorable items to cherish.
For more details and updates, visitors can check the official Facebook post here: TOMEI Sanrio Pop-Up Experience.
Promotional/Event Details:
Date: Now till 16 September 2025
Time: 10:00 AM – 10:00 PM
Venue: IOI City Mall, East Court

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