When it comes to celebrating Merdeka and Malaysia Day, many brands around the country pull out all the stops to bring something special to their customers. This year, The Coffee Bean & Tea Leaf Malaysia is joining in with a charming little campaign that is as patriotic as it is fun. From 25 August until 15 September 2025, they are giving away free “Icons of Malaysia” sticker sets when customers spend a minimum of RM35 in-store.
Now, at first glance, some might wonder why stickers are worth making a trip for. But here’s the thing: it is not just about the stickers themselves. It is about the meaning, the collectability, and the fact that these small tokens are tied to a significant period in Malaysia’s history. They add that personal, memorable touch to everyday items like water bottles, laptops, and mugs while letting customers show their Malaysian pride in a simple yet stylish way.
Let’s dive deeper into why this promotion is worth checking out, what makes it unique, and how one can make the most of it.
Why this deal stands out
The Coffee Bean & Tea Leaf Malaysia has always had a knack for making their campaigns relevant to the time of year, and this one is no exception. By offering stickers featuring “Icons of Malaysia,” they are celebrating national pride and encouraging people to carry a little piece of Malaysia with them in their daily lives.
The value of this deal does not just come from the freebies. It lies in the exclusivity. The stickers are limited to just 5,000 sets nationwide, which means once they are gone, they are gone for good. This creates a sense of urgency that makes the campaign even more appealing. Think of it as a collector’s item — something to remember 2025’s celebrations by.
And because the redemption is tied to spending RM35, it is actually a very reasonable threshold. Considering the average price of drinks and food at The Coffee Bean & Tea Leaf, hitting that amount does not require any extravagant spending. A couple of drinks, maybe a pastry or two, and you’re already entitled to your free sticker set.
Where and how to redeem
The promotion is valid for in-store purchases across participating cafés in Peninsular Malaysia, but it’s important to note that airport, hospital, and factory outlet locations are excluded, as well as online orders. So, if you are planning to redeem, make sure you head to one of the standard cafés instead of the special venues.
To get the free sticker set, all one needs to do is make a purchase of RM35 or more in a single receipt. Every qualifying purchase entitles you to one sticker set, so if you spend RM70, that’s two sets, and so on. There is, however, a cap to prevent bulk redemptions — meaning customers can enjoy the fun but within reasonable limits.
Why one should not miss this campaign
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Celebrate Merdeka & Malaysia Day in style
The timing could not be more perfect. This campaign is tied to Malaysia’s national celebrations, so it is an opportunity to pick up something that feels truly special to the season. It’s a small but meaningful way to express patriotism. -
A chance to collect a limited-edition item
Since only 5,000 sets are available, these stickers become an exclusive keepsake. Limited-edition campaigns like these often become memorable because they cannot be found again once they are gone. -
Perfect for personalisation
The Coffee Bean & Tea Leaf Malaysia’s promotion highlights how the stickers can decorate bottles, mugs, and laptops. They add personality to ordinary items, turning them into something more uniquely “Malaysian.” -
Affordable threshold to qualify
With a RM35 spend requirement, this deal is very achievable. For those who already enjoy Coffee Bean’s beverages and food, this is simply an extra treat that comes naturally with a normal visit. -
First-come, first-served fun
There’s something exciting about being part of a rush to grab something before it sells out. It adds a bit of thrill to the coffee stop, making it more than just another café visit.
How to maximise this promotion
For anyone planning to get these stickers, here are some smart ways to go about it:
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Plan group visits – If you and a couple of friends are going out for coffee together, it’s easy to pool your orders into one receipt to reach the RM35 mark. Everyone enjoys their drinks, and the group goes home with sticker sets.
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Combine with meals – Coffee Bean is not just about drinks; they have meals, cakes, and bakery items too. This makes hitting the RM35 mark effortless while enjoying a complete dining experience.
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Collect more sets strategically – Since every RM35 qualifies for one sticker set, those who visit more than once during the promotion period can steadily collect multiple sets without overspending in one go.
Terms and conditions to keep in mind
Of course, as with any promotion, there are a few details to be aware of.
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The promotion runs strictly from 25 August until 15 September 2025 only.
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Only purchases made in-store at participating cafés in Peninsular Malaysia are eligible.
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The sticker redemption is not valid at airport, hospital, factory outlet locations, or through online orders.
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Every RM35 spend entitles the customer to one sticker set, subject to stock availability.
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Only 5,000 units are available, so redemptions are while stocks last.
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The Coffee Bean & Tea Leaf Malaysia reserves the right to amend the terms and conditions at any time.
These conditions are pretty straightforward, but they are important to know so customers don’t miss out by trying to redeem at the wrong outlets or after the campaign ends.
Final thoughts
In essence, this campaign is about blending national pride with a simple yet joyful giveaway. It may not be the biggest discount or the most extravagant deal out there, but it is charming, accessible, and memorable. For many, grabbing a coffee at The Coffee Bean & Tea Leaf Malaysia is already part of their routine. So, why not enjoy that same routine with a little bonus thrown in?
What stands out most here is the exclusivity of the stickers and the patriotic timing of the campaign. With only 5,000 sets up for grabs, it becomes something of a race to see who manages to snag theirs before stocks run out. For those who enjoy keeping little souvenirs from national celebrations, this is a deal that should not be overlooked.
So, if you have a free afternoon between 25 August and 15 September, it might be worth heading to your nearest Coffee Bean café, ordering your favourite drink, and walking away with something extra that captures the spirit of Malaysia. It’s affordable, it’s fun, and it’s perfectly timed for the celebrations.
Promotional/Event Details:
Date: 25 August–15 September 2025
Time: All day, during operating hours
Venue: Participating The Coffee Bean & Tea Leaf cafés in Peninsular Malaysia (excluding airports, hospitals, and factory outlets)
More Info: https://bit.ly/41mUDk9
Source: The Coffee Bean & Tea Leaf Malaysia Facebook Post
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