When it comes to personal care, most of them know that underarm confidence plays a bigger role than they might think. From the way they feel stepping into a meeting room, to how comfortable they are socialising with friends, the right deodorant can make all the difference. This September, NIVEA Malaysia is going above and beyond the ordinary with a truly unique event that blends skincare, fun, sports, and even celebrity appearances — all in one place.
From 1–7 September 2025, the NIVEA Derma Control Skincare Deodorant x Pickleball Event will be happening at Sunway Pyramid, Orange Concourse LG2. This isn’t just a standard promotional campaign where one can simply pick up products on discount. Instead, it is designed to create an experience where shopping meets lifestyle, entertainment, and wellness. For shoppers in Malaysia who enjoy catching a good bargain while making weekends more enjoyable, this is one event that deserves a spot in their calendar.
Why this NIVEA event is special
Most promotional campaigns in shopping malls revolve around discounts, lucky draws, or simple product showcases. NIVEA has chosen to take things a step further by adding activities that people can actively engage in. By combining their new Derma Control Skincare Deodorant with the sport of pickleball, NIVEA is building awareness about underarm care while introducing Malaysians to a fun, energetic game.
For those who may not be familiar, pickleball is a paddle sport that blends elements of badminton, tennis, and table tennis. It’s easy to learn, not too physically demanding, yet exciting enough to keep both players and spectators entertained. Bringing this sport into a shopping mall setting makes it approachable for everyone — whether they are curious onlookers or participants ready to try something new.
Pairing the product with an interactive sport is clever because NIVEA’s new deodorant promises not only freshness but also hyaluron-powered skincare benefits that care for underarms while keeping them dry and confident. By tying in pickleball, they demonstrate exactly how the product supports active lifestyles.
Celebrity appearances and star appeal
Malaysian fans will be thrilled to know that this event isn’t just about playing games. On 1 September, the highlight is the special appearance by B.I, along with NIVEA Friends. Fans of the Korean artist would know how rare it is to catch him in person, and this appearance alone is enough to pull in a crowd.
This type of star power ensures that the event isn’t simply a promotional push but a genuine entertainment experience. For many, it’s a chance to get up close with someone they admire, while also discovering NIVEA’s latest innovation.
Play with radio announcers and join the fun
From 2–5 September, attendees can enjoy a playful twist on the event — an opportunity to play pickleball with popular radio announcers. This is one of those rare times when listeners can meet the voices they hear every morning or evening on the radio and interact with them in a light-hearted, sporty environment.
For fans of local radio, this is bound to be a highlight. It takes the usual fan-meet concept and puts a more interactive spin on it. Instead of simply signing autographs or snapping photos, they can actually engage in a game together. It’s a memorable way to break the ice and build connections.
Coaching session with Perry Kuan
On 7 September, there will be an exclusive pickleball coaching session with Perry Kuan. For those who have recently developed an interest in the sport, or are curious to learn the proper techniques, this session provides expert tips in a fun and friendly setting. Perry Kuan’s coaching not only elevates the event but also adds educational value for participants who want to pick up a new skill.
Attractive deals and freebies
Of course, no promotional campaign would be complete without the deals. Throughout the week, NIVEA is offering special promotions and freebies that make shopping more rewarding. Attendees can expect exclusive product bundles, discounted prices, and gifts with purchase that are only available at this event.
What makes this appealing is that visitors are not just leaving with products but also with memories of the games, the activities, and possibly even a selfie with a celebrity or radio DJ. That combination of tangible and intangible rewards creates an experience that shoppers will value.
A pickleball tournament and other fun activities
To make the event even more engaging, NIVEA is also hosting a pickleball tournament. Whether someone is participating or just cheering from the sidelines, tournaments always create a lively atmosphere. Families, couples, and groups of friends can enjoy the excitement together, turning a simple shopping trip into a day out.
Alongside the tournament, there will be various fun activities designed to keep the energy high. Even if attendees are not competitive players, they will find something entertaining to do, making it a truly inclusive event.
Why people should not miss this
This event combines so many attractive elements that it would be a missed opportunity for those who don’t attend. To break it down:
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For beauty and skincare enthusiasts: It’s the first chance to explore NIVEA’s Derma Control Skincare Deodorant, which promises to do more than just protect — it hydrates and brightens underarms with hyaluron care.
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For sports and fitness fans: Pickleball is a sport on the rise, and here’s a chance to learn, play, and even get coached without needing to sign up for a formal class.
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For entertainment seekers: The celebrity appearance by B.I, the radio announcer matches, and live activities make this far more exciting than a standard shopping mall promotion.
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For bargain hunters: With exclusive promotions and freebies, this is the perfect opportunity to stock up on NIVEA products at a better value.
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For families and groups: The variety of activities means there’s something for everyone, from children to adults, making it an ideal outing.
At its heart, this event is about promoting confidence. By linking personal care with sport, NIVEA is reminding Malaysians that feeling fresh and looking after themselves should never come at the cost of having fun.
So, whether someone is a die-hard fan of K-pop, a curious shopper, or just someone looking for a new weekend activity, the NIVEA Derma Control Skincare Deodorant x Pickleball Event offers a little something for everyone.
For more information and updates, visit NIVEA Malaysia’s link here.
Promotional/Event Details:
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Date: 1–7 September 2025
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Time: 10:00am – 10:00pm
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Venue: Sunway Pyramid, Orange Concourse LG2
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