If there is one thing Malaysians can all agree on, it is that food is at the very heart of their lifestyle. Be it local favourites, international delights, or quirky fusion dishes, they are never shy when it comes to trying something new. Now, here comes a food experience that is not only different but downright daring. Italiannies at Central I-City is bringing back a promotion that many food lovers have been buzzing about – the Durian + Pasta Challenge.
Yes, you read that right. It is pasta, but with a twist that includes the undisputed king of fruits – the durian. It is the kind of dish that makes people raise their eyebrows at first, but for those who are adventurous with food, it becomes an unforgettable story to tell. Whether people adore durian or cannot stand its strong aroma, one thing is certain: this challenge will test their taste buds and their courage.
The Durian + Pasta Challenge first made its debut some time back and instantly became the talk of the town. The idea of pairing creamy Italian-style pasta with the pungent, custard-like texture of durian turned out to be a bold experiment that grabbed attention across social media. After receiving countless requests to bring it back, Italiannies has listened. And now, from 25 August to 15 September 2025, the challenge is once again on the table.
Here is where things get even more exciting: the challenge is absolutely free. That is right – anyone who dares to put themselves forward will not have to pay a single sen. In a time when dining out can easily burn a hole in the wallet, this makes the challenge all the more tempting.
But there is a catch – only three challengers per day are allowed. This means the seats are limited, and competition to secure a spot is fierce. Those interested need to act fast and register through Italiannies’ official page by dropping them a direct message. Once the daily slots are filled, no more challengers will be accepted. So if someone wants to join in, it is best not to delay.
Now, why should people even consider giving this challenge a shot?
1. It is a Free Meal with a Unique Twist
In today’s economy, any chance to enjoy a meal without opening the wallet is a rare treat. Add to that the exclusivity of trying something as unusual as durian pasta, and suddenly it feels like much more than a simple dinner. It becomes a food adventure.
2. The Perfect Social Media Moment
Let’s be honest – most of them love to share their experiences online. From travel snaps to the latest bubble tea craze, posting about food has become second nature. Imagine the reactions when people upload a photo of themselves facing off against a plate of pasta with durian. It is guaranteed to spark curiosity and plenty of conversations among friends and followers.
3. Limited Slots Create an Exclusive Experience
The fact that only three people a day can take up the challenge makes it something truly special. Not everyone will have the chance to participate, so being one of the few who gets to try it adds bragging rights. This is not the sort of dish that appears on every menu.
4. A Chance to Conquer the King of Fruits in a New Way
Durian is famous for dividing opinions – people either love it wholeheartedly or avoid it at all costs. This challenge gives both sides an opportunity to engage with the fruit in a completely new context. Who knows? Someone who never liked durian before might discover they enjoy it when paired with pasta, cream, and Italian seasoning.
5. It is Fun, Light-hearted, and Memorable
Not every dining experience has to be about fine dining or comfort food. Sometimes, it is about having fun, stepping out of the comfort zone, and creating memories with friends. The Durian + Pasta Challenge is not only about finishing a dish – it is about the story they will tell afterwards.
What Can Challengers Expect?
Participants who sign up will be served a specially crafted pasta dish infused with durian. The chefs at Italiannies have taken care to ensure that the dish is balanced, creamy, and bold. For some, the flavours may complement each other beautifully. For others, the taste might be more of a shock. That is the beauty of this challenge – no one really knows how they will react until they try it.
The atmosphere at Italiannies Central I-City makes the whole experience even more enjoyable. Known for its cosy, family-friendly setting, the restaurant provides the perfect backdrop for this unusual foodie adventure. Challengers can bring along friends or family to cheer them on and, of course, capture the moment on camera.
How to Join the Challenge
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Visit the Italiannies Facebook page.
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Send them a direct message (DM) to register for the challenge.
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Choose a day between Tuesday and Thursday during the promotion period.
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Show up ready to face the king of fruits in pasta form.
It is that simple. But remember, with only three slots per day, hesitation may mean missing out entirely.
Why They Should Not Miss Out
Opportunities like this do not come around often. It is not every day that a restaurant dares to serve durian pasta, let alone invite diners to try it for free. For food enthusiasts, this is the kind of challenge that deserves a spot on their foodie bucket list. For casual diners, it is a chance to do something different and exciting without spending a cent.
In Malaysia, where food culture is both rich and adventurous, this promotion captures the very essence of what makes dining out so enjoyable – creativity, community, and a little bit of daring spirit.
So, whether people are die-hard durian fans, pasta lovers, or simply curious souls looking for a story to tell, Italiannies’ Durian + Pasta Challenge is worth a try. Book a slot, gather a few friends for moral support, and dive headfirst into this unforgettable culinary experiment. Who knows? It might just be the highlight of their month.
Promotional/Event Details:
Date: 25 August-15 September 2025
Time: Every Tuesday, Wednesday & Thursday
Venue: Italiannies Central I-City
Source: Italiannies Facebook Post
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