There are some promotions that instantly catch attention because they are not only timely but also meaningful, especially when they tie into special national moments. KOI Thé Malaysia has done just that with their Merdeka Charm Promotion running from 25 August until 25 November 2025, where customers who own the KOI x Touch ‘n Go (TNGO) Charm can enjoy 10% off their total bill at KOI Thé outlets across Malaysia.
If you are a regular KOI Thé drinker or even just an occasional fan of bubble tea, this deal is worth exploring because it combines convenience with savings. In today’s world, where every little discount matters, KOI Thé is showing their appreciation to loyal customers by making everyday drinks a little more affordable.
Why KOI Thé’s Merdeka Promotion is Worth It
Bubble tea has become more than just a trendy beverage in Malaysia—it’s part of a lifestyle. Whether it’s the classic milk tea with pearls, fruity tea infusions, or seasonal specials, KOI Thé has made a name for itself as one of the premium choices in the market. Prices for such beverages typically range from RM10 to RM15 per cup depending on size and toppings, so a 10% discount may seem small at first glance. But if you are someone who enjoys KOI Thé regularly, those savings will add up across multiple visits.
For example, let’s say you usually order a RM12 drink. With this promotion, you pay RM10.80 instead. It might not look huge on a single purchase, but over 10 drinks, you would have saved RM12, which is basically the cost of another cup. If you’re treating a group of friends or family, the discount becomes even more noticeable.
On top of that, KOI Thé is not just giving out random discounts. The 10% promotion is tied to their KOI x Touch ‘n Go Charm, making it more meaningful. This charm is not just a novelty item—it doubles as a Touch ‘n Go accessory, which means you’re carrying something both functional and rewarding.
How to Redeem the 10% Discount
The process is very straightforward. All you need to do is present your KOI x TNGO Charm to the staff at any KOI Thé outlet in Malaysia, and they will apply the 10% discount on your beverage purchase. Here are the key details to note:
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Each charm holder is entitled to 10% OFF any beverage upon presenting the charm.
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One redemption per customer per day. This ensures fair usage and encourages customers to make KOI Thé part of their daily routine without abusing the promotion.
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Exclusions apply. The discount cannot be combined with bundle sets, vouchers, or other ongoing promotions.
It’s a simple system, and the best part is that you don’t need to download extra vouchers or input promo codes—just show the charm, and you’re set.
Perfect Timing: Celebrate Merdeka with KOI Thé
The timing of this promotion is also significant. By launching it just in time for Merdeka, KOI Thé is giving Malaysians something to smile about as they celebrate independence. Promotions during festive or patriotic seasons tend to resonate better because they carry a sense of shared celebration.
From late August to late November, Malaysians can sip their favourite bubble tea while enjoying a small but consistent reward, and that makes it a thoughtful gesture from KOI Thé. For those who want to stretch their spending power, this is a deal that fits right in with the current cost-conscious times.
Why You Shouldn’t Miss Out
There are several reasons why this KOI Thé promotion should not be overlooked:
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Everyday savings add up. Even if the discount looks modest, regular drinkers can accumulate noticeable savings over the three-month period.
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Simple redemption. Unlike some complicated promotions that require multiple steps, this one only requires you to show your charm.
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Nationwide availability. Since the promotion applies across all KOI Thé outlets in Malaysia, it’s convenient no matter where you are.
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Celebrate Merdeka meaningfully. The tie-in with Merdeka adds a patriotic touch, making it more special than a standard promotion.
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Exclusive benefit for KOI x TNGO Charm holders. This promotion rewards those who already invested in the charm, giving them additional value.
Tips to Maximise This Promotion
If you plan on making the most of this promotion, here are some simple tips:
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Make KOI Thé part of your daily routine. Since the redemption is limited to once per day per customer, spread out your visits to maximise your savings.
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Use it during group outings. If your friends or family also have the KOI x TNGO Charm, everyone can enjoy the discount on the same outing.
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Pair it with personal favourites. If you’ve been eyeing KOI Thé’s seasonal or premium drinks, now is a good time to indulge since the discount applies across beverages.
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Keep an eye on new menu items. KOI Thé frequently introduces limited-time flavours. Trying them with a discount makes the experience more enjoyable.
The Bigger Picture: Why Deals Like This Matter
Promotions such as this one are not just about saving a few Ringgit. They reflect how brands value their customers and aim to keep them engaged. KOI Thé is positioning itself not just as a premium bubble tea chain but as a brand that understands the joy of simple pleasures like enjoying a drink at a slightly lower cost.
For many Malaysians, promotions like these make premium experiences more accessible. A 10% discount might be the nudge someone needs to treat themselves without feeling guilty about the price. It also adds to the sense of loyalty—customers are more likely to return when they feel valued.
Final Thoughts
If you enjoy KOI Thé or bubble tea in general, there’s no reason to skip this promotion. It’s simple, it’s rewarding, and it’s perfectly timed with Merdeka, a period that is all about appreciation and celebration. From 25 August until 25 November 2025, every KOI Thé outlet in Malaysia becomes a little more inviting with this 10% off deal for KOI x Touch ‘n Go Charm holders.
So, whether you’re grabbing a drink after work, cooling down on a hot afternoon, or enjoying a catch-up session with friends, remember to bring along your KOI x TNGO Charm. A small saving each day can go a long way, and promotions like this remind them that good deals are always worth sipping on.
Promotional/Event Details:
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Date: 25 August-25 November 2025
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Time: All day, during outlet operating hours
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Venue: All KOI Thé outlets in Malaysia
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