Malaysia’s 68th Merdeka celebration has brought plenty of festive promotions, but one that really stands out this year is the collaboration between Touch ‘n Go Malaysia and KOI Thé. They have launched something unique and adorable – the limited edition BB Bear Charm in Merdeka outfit. Beyond being a collectible, this charm also doubles as a way to enjoy discounts at KOI Thé outlets nationwide.
For those who are unfamiliar, Touch ‘n Go has been innovating their NFC card products with creative designs. Rather than the usual plain cards, they have released charms and limited-edition versions that combine functionality with collectability. This collaboration with KOI Thé is especially interesting because it ties together lifestyle, patriotism, and a daily perk that many Malaysians can enjoy.
Now, let’s talk about what makes this particular promotion worth the attention.
A Limited Edition Collectible That Celebrates Merdeka
Every year, Malaysians look forward to Merdeka promotions. It is a time when brands introduce something exclusive that resonates with the spirit of independence. This year, Touch ‘n Go has taken it up a notch by introducing a BB Bear Charm dressed in a Merdeka-themed outfit. The design is both cute and symbolic, making it a fun way to carry a bit of national pride in daily life.
Limited edition items like this often gain popularity quickly. Collectors of Touch ‘n Go charms and cards already know how fast such designs can sell out. By securing one now, not only will people own a piece of this festive celebration, but they will also have something that might become a sought-after item in the future.
More Than Just Cute – It’s Practical
While many limited-edition collectibles are simply decorative, the BB Bear Charm is also functional. It acts as an NFC-enabled Touch ‘n Go device. This means users can link it to their Touch ‘n Go eWallet, use it for cashless payments, reload, and enjoy the convenience of tap-and-go transactions. It combines utility with style, which makes it appealing to both collectors and everyday users.
If someone has yet to own a Touch ‘n Go NFC card or charm, this is the perfect opportunity. Instead of settling for a standard card, why not get a limited edition version that also unlocks discounts?
Enjoy 10% Off at KOI Thé Outlets
One of the highlights of this promotion is the partnership with KOI Thé Malaysia. Every time someone shows the BB Bear Charm at KOI Thé outlets, they will receive 10% off their total bill. This discount is valid on the entire purchase, which means whether it is a single drink or multiple cups for friends and family, the savings will still apply.
For regular KOI Thé customers, this deal can be particularly rewarding. If someone frequently buys bubble tea or other beverages from KOI Thé, that 10% savings can add up over time. Considering how often Malaysians enjoy their milk teas, brown sugar boba, and seasonal drinks, this promotion feels like a very practical bonus that goes beyond just being festive.
Why This Promotion is Worth Checking Out
Let’s break down why this campaign is one that should not be missed:
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Limited Availability – Once the BB Bear Charm sells out, it won’t be restocked. Collectors know the value of securing limited runs early.
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Functional Design – Unlike other souvenirs, this charm can actually be used for everyday transactions with Touch ‘n Go NFC convenience.
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Daily Savings – The 10% discount at KOI Thé applies every time the charm is presented, making it an ongoing perk.
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Cultural Value – Celebrating Merdeka with something practical yet meaningful makes this more than just a random promotion – it is tied to Malaysia’s 68th year of independence.
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Perfect for KOI Thé Fans – For those who already love KOI Thé, this promotion enhances the experience with consistent savings.
How to Get the BB Bear Charm
The charm is available for purchase through Touch ‘n Go’s official platforms. Since these kinds of products sell out fast, it’s recommended to secure one as soon as possible. It can be bought via the official online link provided by Touch ‘n Go.
Here is the direct link to shop: bit.ly/BBBearCharm.
Once purchased, simply link the charm to the Touch ‘n Go eWallet for NFC usage. After that, present it at KOI Thé outlets to enjoy 10% off total bills.
A Promotion That Blends Lifestyle and Savings
In today’s busy lifestyle, people look for deals that provide more than just one-time savings. This campaign delivers both a collectible item and a recurring discount at one of Malaysia’s favourite beverage chains. It is not only for Touch ‘n Go fans but also for anyone who enjoys KOI Thé or wants to get more value out of their daily purchases.
What makes this collaboration stand out is how it balances festive cheer with practical utility. The charm commemorates Merdeka, supports contactless convenience, and rewards the owner with discounts every time they enjoy a KOI Thé drink. This makes it a deal that has long-term benefits.
If someone is planning to treat friends and family, this promotion becomes even more valuable. Buying several drinks in one go with 10% off total purchases can result in noticeable savings, especially for large orders.
Final Thoughts
When looking at promotional campaigns during festive periods, the most rewarding ones are those that combine collectability, practicality, and value. The Touch ‘n Go × KOI Thé BB Bear Charm ticks all three boxes. It is an adorable way to celebrate Malaysia’s 68th Merdeka, it works as an NFC-enabled Touch ‘n Go device for daily use, and it offers 10% off every KOI Thé purchase.
For those who don’t yet own a Touch ‘n Go NFC product, this is the best time to start with a limited-edition item. For regular KOI Thé drinkers, it is a smart investment that pays off with every order. And for collectors, it is a chance to own something unique that might not come around again.
With all these benefits combined, this promotion is definitely worth checking out before stocks run out.
Shop now at: bit.ly/BBBearCharm
Source details: Facebook Post
Promotional/Event Details:
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Date: 26 August 2025 Onward
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Time: All Day
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Venue: KOI Thé Outlets Nationwide & Online via Touch ‘n Go Shop bit.ly/BBBearCharm
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