When it comes to exciting collaborations, few things stir up more buzz than when a beloved beverage brand teams up with one of the most popular mobile games in the world. This season, ChaTraMue Malaysia has rolled out an exclusive partnership with Mobile Legends, and fans across the country have a lot to be excited about. From guaranteed goodies and exclusive merchandise to the chance of walking away with up to 100,000 in-game diamonds, this is one promotion that combines the best of both worlds: legendary drinks and legendary gaming.
Running from 25 August till 28 September 2025, this limited-time event gives ChaTraMue fans and Mobile Legends players an opportunity to make every sip count. It’s not just about enjoying a refreshing drink, it’s about unlocking a unique experience that goes beyond the cup. Whether someone is looking to quench their thirst, upgrade their gaming rewards, or collect limited edition merchandise, this promotion brings all three together in one campaign.
Why this deal is worth paying attention to
The Coconut Series from ChaTraMue has already built a name for itself among Malaysians who love bold, refreshing flavours. Now, pairing it with the world of Mobile Legends has given the drinks an extra layer of excitement. Purchasing any item from the Coconut Series entitles customers to redeem guaranteed goodies. That means no one goes home empty-handed. On top of that, participants stand the chance to win up to 100,000 diamonds – an in-game currency that Mobile Legends players know is extremely valuable. For gamers, these diamonds are as good as gold, offering them the ability to unlock heroes, skins, and other coveted features.
And that’s not all. To make things even more enticing, ChaTraMue has added another layer to the deal. Players who proudly show off their rank in Mobile Legends at the counter can enjoy discounts on their drinks. This makes the promotion not only rewarding but also interactive, encouraging fans to connect with the game in a real-world setting.
A closer look at the Coconut Series
For anyone unfamiliar with ChaTraMue’s Coconut Series, this line-up is all about smooth, tropical indulgence. It blends the brand’s signature tea and beverage expertise with the natural sweetness of coconut, resulting in drinks that are both refreshing and comforting. At RM11.90 in West Malaysia and RM12.90 in East Malaysia, the Coconut Series is already fairly priced. When paired with the guaranteed rewards and the chance to win exclusive prizes, the value for money is undeniable.
What sets ChaTraMue apart in Malaysia is their ability to blend traditional Thai tea heritage with local tastes. The Coconut Series captures that spirit perfectly. It’s a drink that feels indulgent without being heavy, offering just the right balance for a hot Malaysian afternoon. Add to that the excitement of receiving Mobile Legends goodies, and suddenly an ordinary tea break becomes an extraordinary experience.
Why fans should not miss this promotion
There are several reasons why this campaign is worth planning a visit for:
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Guaranteed Rewards – Unlike typical lucky draw promotions, everyone who participates walks away with something. This removes any sense of risk and makes the purchase feel even more worthwhile.
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Massive Prize Potential – The chance of winning up to 100,000 diamonds is a huge draw for Mobile Legends fans. Diamonds are a premium currency, and winning them can give players a significant advantage in the game.
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Interactive Discounts – By showing off their rank, gamers can enjoy special discounts. It’s a simple but fun way to celebrate their progress in the game while enjoying their favourite drinks.
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Limited Edition Merchandise – The limited edition cup sleeve is another element collectors will want to keep an eye out for. For fans of Mobile Legends, it’s a nice keepsake that highlights their participation in this one-of-a-kind promotion.
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Affordable Entry Point – At just RM11.90 (West Malaysia) and RM12.90 (East Malaysia), the Coconut Series sits comfortably within a reasonable price range, especially when factoring in the added benefits of goodies and discounts.
The bigger picture – why promotions like this work so well
This ChaTraMue x Mobile Legends campaign is a perfect example of how lifestyle brands can collaborate with entertainment franchises to create added value for their customers. For ChaTraMue, it means tapping into the massive fanbase of Mobile Legends in Malaysia, many of whom are already looking for refreshing drinks while gaming or hanging out with friends. For Mobile Legends, it offers a way to extend their presence into everyday life, bridging the gap between digital gaming and real-world experiences.
Customers benefit from this collaboration by receiving more than what they usually would for the same purchase. A cup of tea or coconut-based beverage now comes with additional rewards, both tangible (goodies and merchandise) and intangible (discounts and the thrill of winning). It turns what would have been a standard transaction into a memorable activity that connects directly with their interests.
Making the most of the deal
For those planning to take advantage of this promotion, the best strategy is simple:
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Try different drinks from the Coconut Series to fully enjoy what ChaTraMue has to offer.
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Keep receipts and redemption slips safe in case proof of purchase is required for claiming prizes.
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Show off Mobile Legends rank proudly for discounts and added fun during the purchase.
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Share the experience with friends – the more people who join in, the better the overall enjoyment, especially for Mobile Legends fans who can discuss strategies over drinks.
Final thoughts
Limited-time promotions like this one don’t come around often, and when they do, they’re usually gone before people realise how rewarding they could have been. By merging the refreshing taste of ChaTraMue’s Coconut Series with the thrill of Mobile Legends rewards, this campaign delivers on both flavour and excitement. For gamers, collectors, and casual drinkers alike, it’s a chance to enjoy more for less while celebrating something they already love.
So, whether someone is hunting for their next drink spot, aiming to stock up on Mobile Legends diamonds, or simply looking for a promotion that guarantees extra value, ChaTraMue Malaysia has served up a deal worth checking out. Make sure to mark the dates, bring along gaming friends, and sip on something legendary before the campaign wraps up on 28 September 2025.
For more details, visit the official announcement here: ChaTraMue Malaysia Facebook Post.
Promotional/Event Details:
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Date: 25 August – 28 September 2025
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Time: All Day
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Venue: All ChaTraMue Malaysia outlets
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