When it comes to authentic Japanese food products in Malaysia, one name that has stood strong for almost two decades is Shojikiya. Known as Malaysia’s leading Japanese food store, Shojikiya has built a reputation for delivering quality Japanese groceries, snacks, and drinks to countless households who enjoy a taste of Japan without having to leave the country.
This year marks Shojikiya’s 19th anniversary, and to celebrate this remarkable milestone, they are rolling out their 19th Anniversary Specials Sale, happening from 18 August to 30 September 2025 across all outlets nationwide. For anyone who loves Japanese flavours, this is the kind of sale that deserves attention. It is not just about picking up groceries, but more about embracing Japanese culture, indulging in seasonal delights, and enjoying exclusive promotions that are only available once a year.
Why This Anniversary Sale Stands Out
Shojikiya has always been more than just a grocery store. For many loyal customers, it has become a go-to place whenever they crave authentic Japanese snacks such as Pocky, mochi, or instant ramen. Over the years, Shojikiya has also introduced Malaysians to unique Japanese condiments, teas, confectionaries, and even ready-to-eat items.
This 19th anniversary celebration brings something extra special. Unlike the usual monthly promotions or seasonal discounts, the anniversary deals are curated to showcase limited-time products, surprise discounts, and bundle offers. It’s a time when shoppers can expect to see exclusive Japanese items that may not always be available throughout the year.
For those who are planning to stock up on their pantry essentials or discover new Japanese treats, this is the perfect opportunity to enjoy more value for money. After all, with the rising cost of imported goods, every discount or promotional offer goes a long way in stretching the household budget.
What Shoppers Can Expect
While Shojikiya has yet to reveal every detail of the anniversary promotions, past celebrations give an idea of what’s in store. Typically, anniversary campaigns include:
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Seasonal Japanese snacks and drinks – Think along the lines of limited-edition KitKats, new mochi flavours, or seasonal teas that are specially brought in for the occasion.
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Exclusive discounts on everyday favourites – Fans of Japanese curry, miso paste, or ramen noodles can usually enjoy bundle discounts or price cuts during this period.
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Free gifts or surprises with purchase – Anniversary sales sometimes come with exclusive souvenirs, tote bags, or small tokens for customers who spend above a certain amount.
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In-store tastings and sampling – Selected outlets often feature tasting booths where customers can try new snacks and beverages before purchasing.
With promotions running for more than a month, shoppers will have plenty of time to plan their visits and take advantage of the deals. Whether it’s a quick stop at the mall after work or a weekend family outing, dropping by a Shojikiya outlet during this anniversary sale can make for an enjoyable experience.
Why Malaysians Should Not Miss This Deal
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Authenticity Without Travelling
Not everyone has the chance to fly to Japan, but Shojikiya brings that experience to Malaysia. The anniversary specials give shoppers the chance to enjoy seasonal Japanese products that are otherwise hard to find locally. -
Budget-Friendly Opportunity
Japanese products are not always the cheapest, especially with currency fluctuations and import costs. The anniversary discounts help shoppers get more for less, whether they’re buying everyday essentials or indulging in premium snacks. -
Perfect for Gifting
Japanese confectionaries and snacks make excellent gifts. Whether you’re looking for something thoughtful for colleagues, friends, or family, the anniversary promotion is the perfect chance to grab them at better prices. -
A Cultural Experience
Shopping at Shojikiya is not just about filling up your trolley. It’s about experiencing Japanese culture through food. The anniversary celebrations often carry a festive feel, making it a unique retail outing. -
Wider Accessibility
With Shojikiya outlets spread across Malaysia, it is convenient for most shoppers to join in the celebration without travelling too far. No matter where you are, there is likely a store within reach.
Tips for Making the Most of the Sale
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Go Early in the Promotion Period – Exclusive and seasonal items often sell out fast. To avoid disappointment, it’s best to visit the outlets earlier in the sale period.
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Check Different Outlets – Some outlets may have slightly different stock or promotional bundles, so it could be worth visiting more than one if you’re after variety.
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Bring Along Friends or Family – Shopping with others not only makes it more fun, but you can also share bulk purchases or bundles for extra savings.
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Set a Budget – With so many tempting items, it’s easy to overspend. Having a budget helps shoppers enjoy the sale responsibly.
The Legacy of Shojikiya in Malaysia
Over the last 19 years, Shojikiya has played an important role in introducing and popularising Japanese food culture in Malaysia. From students studying Japanese language who wanted authentic snacks, to families who love cooking Japanese meals at home, Shojikiya has become part of many people’s lives.
Their longevity in the Malaysian market is a testament to the strong demand for Japanese products and their ability to curate selections that suit local tastes. The 19th anniversary sale is not only a celebration for Shojikiya but also a thank-you gesture to the loyal customers who have supported them through the years.
Final Thoughts
The Shojikiya 19th Anniversary Specials Sale is more than just another promotion; it’s a celebration of culture, flavour, and customer loyalty. Running from 18 August to 30 September 2025, this sale provides an excellent chance for Malaysians to immerse themselves in Japanese delights without stretching their wallets.
If you enjoy Japanese snacks, drinks, or groceries, or if you’re simply curious to explore new flavours, this anniversary promotion is well worth marking on your calendar. With discounts, exclusive products, and the joy of being part of a milestone celebration, there are plenty of reasons why shoppers should not miss this event.
So, head to your nearest Shojikiya outlet during the promotion period and join in the celebration of 19 years of sharing Japanese flavours with Malaysia.
For more details, you may visit their official announcement here: Shojikiya Facebook Post
Promotional/Event Details:
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Date: 18 August – 30 September 2025
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Time: 10:00am – 10:00pm (depending on outlet operating hours)
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Venue: All Shojikiya outlets in Malaysia

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