There is something about stepping into a Watsons store that feels both familiar and exciting. It is the place where they can find everyday essentials, skincare favourites, health supplements, and beauty must-haves. But from 26 August to 1 September 2025, Watsons is turning the spotlight onto hair care with a special event called Watsons HAIRitage, and it promises to be much more than just another sale.
This is not simply about stocking up on shampoo or grabbing a conditioner on discount. The HAIRitage event is designed to give shoppers a complete hair care experience, blending promotions with fun activities, giveaways, and even workshops. It is a week-long celebration that puts hair in the centre of attention, and if one has been meaning to refresh their hair care routine or explore something new, this is an event worth making time for.
Why This Event Stands Out
What makes the HAIRitage event different from a regular store promotion is the way Watsons has gone the extra mile to engage shoppers. Rather than just putting products on shelves with price cuts, they have created an interactive space at IOI City Mall (LG, East Court) where hair care comes alive.
From exciting giveaways like the chance to win a Dyson product, to exclusive eStamp rewards, free gifts with purchases, and even workshops that let people learn directly from hair care experts, this event is built to be immersive. It is less about quick transactions and more about making hair care fun, engaging, and rewarding.
Shoppers can expect the kind of activities that make them stop, look, and participate—something that is especially refreshing in the world of retail, where many promotions often feel routine.
Deals and Rewards That Are Worth the Trip
One of the strongest reasons to attend the Watsons HAIRitage event is, of course, the deals. And there is no shortage of them:
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Snap & Win a Dyson – Shoppers can take part in a simple activity that could see them walk away with one of the most desirable home and beauty appliances.
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Exciting Workshops – For just 100 W Rewards points, one can redeem a seat at engaging workshops. These sessions are not only about learning techniques but also about discovering how to get the best out of hair care products.
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Redeem Cash Vouchers – By using 200 W Rewards points, shoppers can redeem a $10 cash voucher (with a minimum spend of $20). This is a clever way to stretch every dollar further.
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eStamps Collection – Collecting eStamps during the event allows shoppers to eventually redeem a Morse Hair Dryer, making every purchase feel like it contributes to something bigger.
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Gift With Purchase – Those who spend $250 or more on hair care will receive a free Watsons tumbler, while spending $88 or more entitles them to a free knitted bag with bag charms. These are not just throwaway items but thoughtful, usable gifts.
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Spend & Win Mystery Gifts – Shoppers stand a chance to walk away with a surprise gift, adding a touch of excitement to every purchase.
These offers are layered in such a way that both small spenders and big buyers can enjoy benefits. Whether someone is picking up a few hair care basics or indulging in a full shopping spree, they will find value.
A Celebration of Hair and Self-Care
Hair is often overlooked in the broader conversation of self-care. Skincare and makeup tend to dominate beauty discussions, but healthy, well-kept hair makes just as much of a difference in how people look and feel.
Events like Watsons HAIRitage serve as a timely reminder that hair care deserves just as much attention. From learning proper scalp care to understanding the right products for different hair types, shoppers can walk away with knowledge that helps them improve their daily routines.
By combining fun activities with practical learning, Watsons has made this event more than just about shopping—it is about encouraging people to celebrate and pamper themselves.
Why Shoppers Should Not Miss Out
There are plenty of reasons why this event is worth attending:
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Exclusive Rewards – Many of the promotions, such as eStamps and mystery gifts, are only available during this event. Missing out would mean missing opportunities that may not return anytime soon.
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Value for Money – With the ability to redeem vouchers through W Rewards and receive free gifts with purchases, shoppers get far more than what they pay for.
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Engagement Beyond Shopping – The workshops make this more than a transactional experience. They add learning, personalisation, and interaction, making the event memorable.
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Perfect Timing – The event takes place over an entire week, giving people the flexibility to visit on weekdays or weekends. This ensures no one has to rush or miss out due to a busy schedule.
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Convenient Location – Being hosted at IOI City Mall, a popular shopping destination, means it can easily fit into a day out for families, friends, or solo shoppers.
Stretching Every Dollar Further with W Rewards
For Watsons Club members, the HAIRitage event offers even more value. Shoppers can redeem an additional $3 in-store voucher via W Rewards, simply by heading to this link: Redeem Your Voucher.
This might sound small, but when combined with the other rewards and vouchers, the savings quickly add up. It is these little extras that make events like HAIRitage worth planning around.
A Social and Shareable Experience
Another reason to drop by this event is the social element. With opportunities to participate in the Snap & Win activity, join workshops, and collect gifts, shoppers are encouraged to share their experiences. It is the type of event that makes for fun memories with friends or family.
And for those who enjoy discovering new products, Watsons often brings in exclusive launches or limited-edition items during themed events. HAIRitage may well be the place where shoppers find their new favourite hair care brand.
Final Thoughts
In a world where most people are always on the go, taking the time to care for oneself can easily slip down the priority list. The Watsons HAIRitage event is a chance to slow down, treat oneself, and enjoy hair care in a way that is fun, rewarding, and beneficial in the long run.
From freebies and discounts to workshops and surprise gifts, the event blends value with experience. For anyone looking to refresh their hair care products, pick up a bargain, or simply enjoy a different kind of shopping trip, this is an event that ticks all the boxes.
So, if one has been waiting for the right moment to invest in their hair, 26 August to 1 September 2025 at IOI City Mall might just be the perfect opportunity.
Promotional/Event Details:
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Date: 26 August–1 September 2025
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Time: Mall operating hours
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Venue: IOI City Mall, LG, East Court
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