If you are someone who loves scoring premium brands at unbeatable prices, then this is the kind of shopping event you won’t want to miss. The much-anticipated FJ Benjamin Big Deal Sale is returning to Kuala Lumpur, and it promises to be one of the biggest shopping highlights of the year. From 28 August to 1 September 2025, bargain hunters can head over to the 7th Floor Event Hall at SOGO Kuala Lumpur to enjoy discounts of up to a massive 80% off on a wide selection of international fashion, lifestyle, and beauty labels.
This event is not just a sale – it’s a shopping festival that brings together some of the most popular names in the world of fashion and lifestyle, offering deals that are rarely seen outside clearance events. For shoppers in Malaysia and even those visiting from Singapore, this is the perfect time to refresh wardrobes, upgrade accessories, and bring home high-quality lifestyle products without straining the budget.
Why the FJ Benjamin Big Deal Sale Stands Out
There are plenty of sales that pop up throughout the year, but not many can rival the scale and reputation of the FJ Benjamin Big Deal Sale. Known for curating some of the most stylish and well-loved international brands, FJ Benjamin is a retail group that has been a trusted name in fashion and lifestyle for decades. When they launch a sale event of this size, you know it’s going to be special.
The appeal is simple: deep discounts, popular brands, and an extensive range of products all under one roof. With discounts reaching up to 80%, it means items that are usually out of reach suddenly become affordable. That trendy handbag, sleek pair of sneakers, or elegant watch that was once beyond the budget can now be purchased at a fraction of the original price.
Brands to Look Out For
One of the biggest attractions of this event is the line-up of participating brands. Expect to see a variety of globally recognised names, including:
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GUESS – A favourite for timeless jeans, stylish apparel, and chic accessories.
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Superdry – Known for its fusion of Japanese-inspired graphics with American vintage style.
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La Senza – For those looking to stock up on comfortable yet stylish lingerie at incredible discounts.
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Lancel – A luxury French brand specialising in handbags and leather goods.
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Rebecca Minkoff – Popular for trendy bags and accessories that bring a modern edge to everyday looks.
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Pretty Ballerinas – A must for those who love fashionable flats and footwear.
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MZ Skin – Luxury skincare that blends science with beauty.
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Moji – Bringing unique lifestyle products that are perfect for daily living.
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ABC Design – Quality baby products and essentials that are both stylish and practical.
This mix of fashion, accessories, skincare, and even family essentials ensures there is something for everyone, whether you’re shopping for yourself, your partner, or your children.
Shopping Made Sweeter with Exclusive Partnerships
To make the deals even more rewarding, shoppers can enjoy additional perks through partnerships with Maybank and Atome. These collaborations usually bring in added value – whether it’s extra discounts, cashback, or interest-free instalment plans. That means you can stretch your budget further and bring home more without feeling the pinch.
If you’ve been eyeing a premium item but hesitated because of the price tag, this is the moment to take advantage. With discounts already slashed and additional rewards layered on top, it’s a win-win situation.
Why You Shouldn’t Miss It
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The Timing – With the sale running from 28 August to 31 August (10 AM – 10 PM) and 1 September (10 AM – 8 PM), it conveniently spans a weekend, making it perfect for those who want to plan a shopping day out.
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Unbeatable Discounts – Up to 80% off means you’re essentially paying outlet or clearance prices for brand-new items.
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One-Stop Shopping – Instead of hopping around different stores or waiting for multiple online sales, you get access to a wide selection of premium brands in one place.
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Limited-Time Event – Sales like this don’t happen every month. Missing it means waiting a long time for the next one, and by then, the products you wanted might be gone.
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Great Venue – SOGO Kuala Lumpur is well-located, easily accessible by public transport, and offers plenty of space for an event of this scale.
Making the Most of the Sale
To truly maximise your shopping experience, here are a few tips:
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Arrive Early: The best items and sizes usually go first. Being there early ensures you have first pick.
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Have a Budget in Mind: With so many tempting deals, it’s easy to overspend. Set a budget and prioritise what you really need or have been planning to buy.
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Bring a Shopping List: Think ahead about what you want – handbags, footwear, skincare, or baby products – so you don’t get overwhelmed.
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Take Advantage of Payment Perks: If you have a Maybank card or plan to use Atome, make sure to check the exact perks available to you.
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Stay Comfortable: Sales can be crowded, so wear light clothing and comfortable shoes for a smoother shopping experience.
Final Thoughts
The FJ Benjamin Big Deal Sale at SOGO Kuala Lumpur is more than just a shopping event – it’s a golden opportunity to own international brands at unbelievable prices. Whether you’re after fashion, beauty, or lifestyle products, this sale has something for everyone. It’s also a chance to experience the thrill of hunting for bargains and walking away with bags full of high-quality items at only a fraction of their original price.
For Singaporean shoppers, it could even be worth making the trip across the Causeway. With the ringgit exchange rate and the deep discounts combined, the value you’ll get is unmatched. Imagine returning home with a collection of fashion-forward finds, premium beauty products, or luxury accessories – all without burning a hole in your pocket.
Mark your calendar, set a reminder, and prepare yourself for a shopping spree that could easily be the highlight of your year. Deals like these don’t come around often, and when they do, they’re worth every bit of effort to attend.
Promotional/Event Details:
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Date: 28–31 August 2025 (10 AM – 10 PM), 1 September 2025 (10 AM – 8 PM)
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Time: 10 AM – 10 PM (28–31 August), 10 AM – 8 PM (1 September)
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Venue: 7th Floor Event Hall, SOGO Kuala Lumpur
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