Every once in a while, a sale comes around that feels more like a celebration than a shopping trip, and the Shojikiya 19th Anniversary Specials is exactly that kind of occasion. From 18 August till 30 September 2025, Shojikiya – the Japanese food specialty store – is inviting everyone in Singapore to join them in marking 19 years of bringing authentic Japanese flavours to their customers.
For those who are not yet familiar, Shojikiya has built a strong reputation as the go-to place for Japanese groceries, snacks, drinks, and everyday essentials. With over a decade and a half of experience, they have steadily grown their following among Singaporeans who appreciate the convenience of finding seasonal delights and imported goodies that are usually only available in Japan. Whether it is a favourite instant ramen, a special seasonal confectionery, or even a comforting matcha latte mix, Shojikiya has built a loyal base who rely on them for quality and authenticity.
Now, reaching their 19th year is not just a milestone for the brand, but also a treat for shoppers. To mark this anniversary, Shojikiya is rolling out a wide range of promotions across all their outlets. This is more than just a sale; it is an invitation to rediscover Japanese food culture, stock up on essentials, and perhaps even stumble upon something entirely new to enjoy.
Why this anniversary sale is worth checking out
Firstly, there is the element of exclusivity. Shojikiya often brings in limited-time items that are rarely found outside of Japan. These could be seasonal snacks aligned with Japanese festivals, special edition beverages, or chocolates that only appear for a short period. During their anniversary period, shoppers can expect more of these items to make an appearance, meaning it is the perfect time to browse with an open mind.
Secondly, the promotions make it easier to enjoy more of what people already love. Japanese groceries can sometimes be slightly pricier compared to regular supermarket brands, but during anniversary sales, the discounts bridge that gap significantly. It allows shoppers to pick up a few extra items without feeling like they are overspending. For families, this is an excellent time to stock up on staples such as noodles, rice seasonings, sauces, and ready-to-eat meals. For individuals, it is a chance to indulge in a few treats – perhaps a box of mochi, a bottle of premium tea, or that packet of Pocky in a new flavour.
Thirdly, there is a sense of community that comes with shopping at Shojikiya during a celebration like this. With all outlets participating, one can walk into any store and feel the buzz of the anniversary. The decorations, promotional highlights, and cheerful staff create an atmosphere that makes the shopping trip more enjoyable than the usual errand.
Rediscovering Japanese favourites
Japanese food has a way of resonating with many in Singapore. Perhaps it is the familiarity of sushi, the comforting warmth of ramen, or the sheer joy of unwrapping a beautifully packaged snack. Shojikiya taps into this by curating their products so carefully. They focus on both everyday essentials and hard-to-find treats, making their outlets a little slice of Japan.
During their anniversary campaign, shoppers can expect to find promotions on a mix of these categories. Everyday favourites such as miso paste, curry roux, and soba noodles may see attractive discounts, making them ideal for home cooks. On the other hand, sweets like seasonal KitKat editions or chewy Japanese gummies could be spotlighted to encourage exploration.
A deal for everyone
One of the things that sets Shojikiya’s anniversary specials apart is that it caters to different kinds of shoppers. Families with children will find the snack promotions particularly appealing. Busy professionals who prefer ready-to-eat meals or quick cooking solutions will benefit from stocking up on convenient yet authentic Japanese products. Food enthusiasts who enjoy trying something different can use this as an opportunity to experiment with new flavours or limited-edition imports.
Another reason this event is worth a visit is the duration. Unlike flash sales that last only a few days, Shojikiya’s 19th Anniversary Specials runs from 18 August all the way until 30 September 2025. That gives shoppers plenty of time to plan their visit, drop by more than once, and make repeat purchases if they discover something they cannot get enough of.
Stretching the dollar
For those conscious about spending, this is one of the best times to shop at Shojikiya. By taking advantage of discounts, one can effectively stretch the value of each dollar spent. Instead of buying just a handful of items, shoppers can walk away with bags filled with Japanese goodies without breaking the budget. When compared to flying to Japan just to indulge in local snacks, this is a fraction of the cost while still delivering the same satisfaction.
Perfect for gifting too
Anniversary sales are not just for personal indulgence – they can also be a great opportunity to prepare gifts. Japanese confectioneries and snacks are often beautifully packaged, making them excellent presents. Whether it is a small thank-you gift for a colleague, a festive token for family gatherings, or simply a surprise for a friend who loves Japanese culture, picking up items during this promotion allows people to gift generously while keeping within budget.
Don’t miss the celebration
It is not every day that a brand celebrates nearly two decades of serving Singapore. Shojikiya’s 19th Anniversary is not just about discounts – it is about recognising the role they have played in making Japanese food culture more accessible. By shopping during this period, one is joining in that celebration and supporting a brand that has dedicated years to curating quality products for their customers.
If there has ever been a good time to step into Shojikiya, this is it. The blend of exclusives, value, and festive cheer makes this sale a worthwhile experience. Whether it is your first time visiting or you are already a regular, the anniversary specials are bound to have something that will catch your eye.
So, mark the dates and plan a visit. Treat yourself to authentic flavours, discover new favourites, and enjoy the buzz of a brand that has been part of Singapore’s food landscape for 19 years.
For full details of the promotion, you can check out their official announcement here: Shojikiya Facebook Post.
Promotional/Event Details:
Date: 18 August–30 September 2025
Time: All day during operating hours
Venue: All Shojikiya outlets in Singapore

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