Every once in a while, a food promotion comes along that not only excites taste buds but also adds a little spark of fun to the dining experience. Genki Sushi Malaysia has done exactly that with their first-ever Salmon Sushi X-Tra Long Challenge, happening from 20 August to 19 September 2025. This isn’t just about indulging in fresh salmon sushi—it’s about celebrating the Merdeka season in a playful and memorable way, while also standing a chance to win a prize that makes the experience even more rewarding.
For those unfamiliar with Genki Sushi, they are widely recognised for their quick-service style sushi dining, fresh selections, and conveyor belt delivery system that makes eating there a delightful experience. Now, with the introduction of this special Merdeka-themed challenge, they are combining the joy of food with creativity and social fun.
So, what exactly is this challenge about? Participants are invited to order Genki Sushi’s Salmon Sushi X-Tra Long and capture themselves enjoying it in the most unique way possible. The idea is simple: take a photo or record a video of your longest bite while wearing colours inspired by the Malaysian flag. To make it even more exciting, they encourage participants to include the Genki Sushi logo creatively in the shot. Once the content is ready, it just needs to be posted on Instagram or Facebook—either in the feed or on stories—with the proper tags and hashtags.
Now, here’s where the reward comes in. By joining this fun challenge, participants stand a chance to win a RM50 cash voucher, which can be used for their next Genki Sushi dining experience. It’s not just about enjoying good food but also about being part of a community activity that celebrates both creativity and the Merdeka spirit.
Why should people take part in this challenge? The answer lies in a few good reasons:
1. A Unique Way to Celebrate Merdeka
Merdeka season is always a special time, filled with colours, festivities, and pride. While people often celebrate with parades, cultural shows, and family gatherings, this promotion offers an alternative way to get involved. By wearing national colours and participating in the challenge, diners can express their patriotic spirit in a light-hearted, food-focused way.
2. Creativity Gets Rewarded
One of the most appealing aspects of this campaign is that it’s not limited to professional content creators. Anyone can join in by simply snapping a photo or video. Creativity is the main criteria, and this levels the playing field, making it fun for students, families, and even office-goers who just want to enjoy a quirky lunch break activity. The chance to feature the Genki Sushi logo in a clever or amusing way adds another layer of fun.
3. Delicious Sushi as the Centrepiece
Of course, the heart of the challenge lies in the food itself. Genki Sushi’s Salmon Sushi X-Tra Long is not just a novelty—it’s an actual treat. Fresh salmon paired with seasoned rice has always been a favourite, and making it extra-long means it’s both playful and indulgent. Even without the contest element, this sushi dish is worth trying during the promotional period.
4. A Giveaway That Adds Value
Winning a RM50 cash voucher means another opportunity to enjoy sushi without spending as much. Dining out can sometimes be costly, so promotions like this one add genuine value. Even if participants don’t win, the experience of joining in the fun still makes the visit worthwhile.
5. Social Media Fun with Friends and Family
Another reason why this campaign is appealing is the social media aspect. It’s a great excuse to gather friends or family, head to Genki Sushi, and create a fun memory together. Posting content online adds to the excitement, especially when you see others participating with their own creative takes on the challenge. It fosters a sense of community among sushi lovers and Merdeka celebrators alike.
Why This Promotion Stands Out
Unlike standard food promotions that usually revolve around discounts or new menu launches, this campaign engages diners in an interactive way. It’s not just about eating sushi—it’s about combining food with entertainment and rewarding creativity. That makes it more than just a meal; it’s an experience.
For those living in or visiting Malaysia during this period, the Genki Sushi Salmon Sushi X-Tra Long Challenge offers a perfect reason to step out, enjoy some sushi, and get into the Merdeka mood. Dining promotions that manage to balance fun with good food are not always easy to find, which is why this particular event deserves attention.
If you’re planning a casual outing, a family meal, or even a quick lunch break, consider joining in. Even if you’re not aiming for the prize, the chance to try the Salmon Sushi X-Tra Long itself is a worthy treat. And who knows—your creative post might just win you that voucher for your next sushi adventure.
At the end of the day, promotions like this highlight how dining can be more than just eating—it can be part of a celebration, a chance to get creative, and an opportunity to bring people together. Genki Sushi Malaysia has managed to capture that spirit perfectly with this campaign.
So, if you’re in Malaysia during this promotional period, mark your calendars and give it a go. A fresh sushi bite, a splash of creativity, and the excitement of possibly winning a prize—there’s plenty to enjoy here.
Promotional/Event Details:
-
Date: 20 August-19 September 2025
-
Time: All operating hours
-
Venue: Genki Sushi Malaysia outlets nationwide

EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Malaysia. Advertise with EverydayOnSales Malaysia.