If there’s one thing shoppers in Malaysia love, it’s promotions that combine their favourite food products with limited-edition collectibles. This August, First Pride Malaysia has rolled out an exciting campaign that ticks both boxes – a special Kevin Plushie giveaway that fans have been asking for. From 23 to 31 August 2025, shoppers can get their hands on this adorable plushie when they purchase two packs of First Pride products at selected outlets nationwide.
This isn’t just any giveaway. The Kevin Plushie has been a favourite among customers before, but now it’s making a return in an even cuter form – and this time, it comes complete with its very own bag. That means it’s not only a fun collectible but also a handy and stylish little companion. The fact that it’s available exclusively while stocks last makes it all the more desirable, turning it into a must-have for collectors, fans of First Pride, and even casual shoppers looking for something extra.
Why this promotion is worth checking out
Firstly, let’s talk about First Pride products themselves. Known for their high-quality frozen food selections – particularly their crispy chicken bites and other ready-to-cook items – First Pride has made a name for themselves by providing convenience without compromising on flavour. These products are staples in many households across Malaysia, especially for families, busy working adults, and students who want something quick, tasty, and satisfying.
Now imagine this: you were already planning to pick up your usual frozen chicken snacks or bites, and suddenly, you’re told you can take home a limited-edition Kevin Plushie just by buying two packs. That’s the kind of promotion that rewards regular shoppers while also enticing new ones to give the brand a try.
Secondly, the promotion isn’t confined to one or two outlets. Instead, First Pride has spread it across different regions of Malaysia, ensuring that shoppers from the Central, Northern, and Southern areas all get a chance to participate. This inclusive approach is commendable because it acknowledges that loyal customers are spread far and wide. Whether you’re shopping at Giant in Bandar Kinrara, Lotus’s in Penang, or AEON in Melaka, there’s a good chance you can grab the plushie as long as you act fast.
Why the Kevin Plushie is such a big deal
Limited-edition items have a special way of creating buzz, and the Kevin Plushie is no exception. People love exclusive giveaways because they feel personal, unique, and often become conversation starters. Collectors know that once the stock is gone, it’s gone for good. That adds urgency, encouraging shoppers to plan their trips to these outlets within the promotion period.
More importantly, the plushie itself isn’t just a simple toy. With its new design and the added feature of a bag, it’s practical in a small way and certainly eye-catching. Parents with children might find themselves doubling up on purchases just so their kids don’t miss out. College students or young adults might see it as a quirky keepsake. And for brand enthusiasts, it becomes a proud badge of loyalty to First Pride.
The shopping experience at participating outlets
Another reason this promotion is appealing lies in the fact that it’s tied to familiar retailers. Outlets like Giant, Lotus’s, AEON, Mydin, and Jaya Grocer are well-known shopping spots across Malaysia. They’re places where people already do their grocery runs, which means this promotion feels natural rather than out of the way. Instead of making a special trip, shoppers can combine their weekly or monthly grocery haul with this exciting giveaway.
For example, families heading to Lotus’s Kepong between 30 and 31 August can make a day of it, knowing they’ll walk away with their favourite groceries and a bonus plushie. Shoppers in Penang can visit AEON Queensbay or Lotus’s E-Gate to grab the offer, while those in the Southern region have plenty of choices including AEON Bandaraya Melaka and Jaya Grocer Seremban Prima.
This wide coverage ensures that no matter where someone lives – central city, suburban areas, or northern/southern towns – they’ll have a chance to participate. That inclusivity is one of the reasons why this campaign stands out compared to smaller, more limited promotions.
Making the most of this deal
To maximise the chance of securing a Kevin Plushie, shoppers should plan carefully. Since the promotion is “while stocks last,” it’s not something to leave until the very last minute. Arriving earlier in the day, especially when the event kicks off at 11.00am in most outlets, could make all the difference.
It’s also worth noting that the deal requires the purchase of two packs of First Pride products. That’s a practical threshold – not too high, but enough to ensure that customers genuinely engage with the brand. For families, two packs are easy to use up in meals and snacks, making this a win-win. Even smaller households might consider freezing the products for later use.
If you’ve never tried First Pride before, this is the perfect time to experiment. Their products range from crispy chicken bites to nuggets and other easy-to-cook items, offering both variety and taste. Buying two packs not only lets you test out different flavours but also ensures you walk away with a limited-edition plushie.
Why shoppers shouldn’t miss this promotion
At its heart, this campaign is about rewarding loyalty while welcoming new customers. The fact that the Kevin Plushie is back by popular demand shows that First Pride listens to its customers. People asked, and they delivered – but with improvements to make the plushie even more appealing.
In today’s competitive retail environment, such campaigns matter because they give shoppers a little more joy in their everyday routines. Grocery shopping often feels like a chore, but when it comes with the chance to take home something special, it becomes an experience to look forward to.
So, whether you’re a long-time fan of First Pride or someone who just enjoys snagging a good deal, this promotion is one worth making time for. It’s fun, rewarding, and practical – the kind of combination that rarely comes around.
Don’t forget, though, that stocks are limited. Once the plushies are gone, they’re unlikely to return until the brand launches something new. If you want to avoid disappointment, mark your calendar for 23 to 31 August, pick your nearest participating outlet, and plan your trip accordingly.
Final thoughts
Promotions like this remind shoppers why keeping an eye out for campaigns is worthwhile. They’re not just about discounts but about added value – in this case, a fun, exclusive collectible that brings smiles to both kids and adults. First Pride has successfully created a promotion that feels personal, exciting, and inclusive, giving everyone a reason to celebrate everyday grocery shopping.
So, don’t wait around. If you’ve been meaning to stock up on First Pride products, this is the best time to do it. Walk away with your favourite snacks and the brand-new Kevin Plushie bag – a keepsake that shows you were part of this limited promotion.
Promotional/Event Details:
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Date: 23-31 August 2025
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Time: 11.00am – 9.00pm (varies by outlet, some end at 8.00pm)
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Venue: Selected outlets across Malaysia including Giant Bandar Kinrara, Lotus’s Kepong, AEON Cheras Selatan, Econsave Sebona Jaya, Mydin Bertam, Lotus’s Penang E-Gate, AEON Queensbay, Lotus’s Ipoh Garden, AEON Taiping, AEON Big Kluang, Jaya Grocer Seremban Prima, AEON Bandaraya Melaka, Midas Pandan, Maslee Taman Daya, Lotus’s Desa Tebrau, and more.
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Source: Facebook Post
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