There is something undeniably joyful about ice cream. No matter the age, the moment a spoonful of cold, creamy dessert touches the tongue, it has the power to brighten even the dullest of days. And when it comes to celebrating soft serve, Malaysians now have a good reason to smile wider. CU Malaysia, the popular Korean-inspired convenience store chain, is bringing them a deal that is too good to miss.
From 18 to 20 August 2025, CU Malaysia is offering 20% off their Sundaes in conjunction with World Soft Serve Day. This promotion is available exclusively for myNEWS app members, giving loyal fans an opportunity to enjoy their favourite sweet treat at a lower price. Imagine cooling down during the hot Malaysian afternoons with a creamy Sundae, while saving some ringgit at the same time — it is the kind of simple pleasure that makes life just a bit sweeter.
Now, let’s dive deeper into why this promotion deserves attention, and why it might just be the perfect excuse for a little indulgence.
Why CU Malaysia’s Soft Serve Is Worth Talking About
CU Malaysia has become quite a sensation over the last few years. With its unique Korean-inspired concept, it has redefined what people expect from a convenience store. Instead of just the usual packaged snacks and bottled drinks, they offer trendy, ready-to-eat delights, bento boxes, street food, and of course, their famous desserts.
The soft serve at CU is particularly popular among Malaysians. Whether it is the original milk flavour, matcha, or one of their seasonal variations, customers are drawn to its creamy texture and satisfying taste. Soft serve from CU is not only delicious but also Instagram-worthy, making it a favourite among younger crowds who love sharing their food experiences online.
So, when CU Malaysia announces a 20% discount on their Sundae for three days only, it feels like the perfect chance to treat oneself without feeling guilty about spending too much.
The Beauty of World Soft Serve Day
World Soft Serve Day is more than just another marketing occasion. It is a celebration of a dessert that has been part of people’s childhoods and adult lives alike. Soft serve is universal — from amusement parks to family outings, from roadside stalls to modern cafés, it always carries a sense of nostalgia and fun.
CU Malaysia embracing this celebration means that they are not only offering a discount but also giving people a reason to connect with their love for this iconic dessert. For families, it can be a quick outing to CU for a budget-friendly treat. For students, it is a perfect excuse to hang out with friends. For busy workers, it is a little mid-day pick-me-up that does not break the bank.
The Perks of Being a myNEWS App Member
The promotion is designed for myNEWS app members, which adds an extra layer of value. If you are already a member, you know the perks — regular promotions, vouchers, and exclusive deals. If not, this might be the perfect time to download the app and join. Membership is free, and it opens the door to countless offers beyond this one.
Think of it this way: not only do you get to enjoy 20% off on Sundaes during World Soft Serve Day, but you also stand to enjoy future savings at both CU and myNEWS outlets across Malaysia. It is a small step that can add up to big savings over time, especially for those who frequently visit convenience stores for snacks, drinks, or quick meals.
Locations and Things to Note
Before you head out, it is important to know the terms of this promotion. The 20% Sundae discount runs from 18 to 20 August 2025 across all CU outlets in Malaysia, but there are a few exceptions. The offer is not valid at Sky Avenue, Awana Skyway, KLIA2, and Senai International Airport outlets.
This makes sense, as outlets in airports and certain tourist-heavy locations often operate under slightly different rules due to higher operational costs. But with CU outlets widely spread across Malaysia, finding a participating store nearby should not be a problem for most.
Another detail worth noting is that purchases must consist of items of the same type and equal value, and the promotion cannot be combined with other discounts or ongoing offers. Stock is also subject to availability, so if you want to avoid disappointment, it is best to head over early during the promotion period.
Why This Deal Is Worth Grabbing
Malaysians love a good bargain, and this CU Malaysia promotion ticks all the right boxes. Here’s why it stands out:
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Affordable Indulgence – With 20% off, the Sundae becomes an even better value-for-money dessert. It is budget-friendly yet satisfying.
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Perfect Timing – The promotion runs during August, one of the hottest months in Malaysia, when a cold treat feels like a necessity rather than a luxury.
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Shared Experience – Soft serve has always been a social food. This deal makes it easier to enjoy with friends, family, or colleagues without worrying about overspending.
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Exclusivity – It is limited to myNEWS app members, which makes the deal feel more special and gives members an extra sense of belonging.
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Short & Sweet Promotion – Running only for three days, it carries that urgency factor. Miss it, and you will have to wait who knows how long for the next big discount.
How to Make the Most of It
To truly enjoy this deal, plan it out. Here are some tips:
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Download the myNEWS app before heading to the outlet if you are not already a member. That way, you can redeem the offer on the spot.
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Go with friends or family. Buying Sundaes in pairs or groups makes the outing more fun, and since purchases must be of the same type and value, this works out perfectly.
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Visit earlier in the day to avoid the risk of stock running out, especially in high-traffic outlets.
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Take a break — instead of rushing through it, sit down, relax, and enjoy the soft serve. It is meant to be savoured.
Final Thoughts
There are few things in life as comforting as soft serve ice cream, and when paired with a good discount, it becomes irresistible. CU Malaysia’s World Soft Serve Day promotion is one of those little joys that can turn an ordinary day into a memorable one.
For three days only, from 18 to 20 August 2025, myNEWS app members can enjoy 20% off Sundaes at CU outlets nationwide (excluding a few selected locations). It is simple, affordable, and indulgent — everything a good promotion should be.
If you have been craving something sweet, this is the sign you have been waiting for. Gather your friends, cool down with a Sundae, and make the most of this delightful deal before it melts away.
For more details, visit the official CU Malaysia Facebook post: Source Details.
Promotional/Event Details:
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Date: 18-20 August 2025
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Time: All day, while stocks last
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Venue: All CU Malaysia outlets (excluding Sky Avenue, Awana Skyway, KLIA2, and Senai International Airport)
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