In today’s economic climate, where every ringgit saved truly counts, discovering a sale that not only helps stretch the monthly budget but also directly supports the local community is a breath of fresh air. That’s exactly what the RAHMAH Madani Sales Programme is all about. Happening on 9 and 10 August 2025, this special initiative by Segi Fresh, in collaboration with Selangor KPDN (Kementerian Perdagangan Dalam Negeri), is making waves across various towns in Selangor.
If anyone is on the lookout for great deals on daily necessities and fresh produce, this is not an event to miss. Targeted particularly at helping the B40 group – but open to all – this two-day event is not just another sale. It is a practical initiative designed to bring real relief to the rakyat by offering goods well below market prices. Let’s explore why this sale stands out and why it deserves attention from bargain seekers and those simply trying to make their weekly grocery trip more affordable.
What Is the RAHMAH Madani Sales Programme?
The RAHMAH Madani initiative is part of a broader movement by Malaysia’s government and local businesses aimed at reducing the burden of living costs, especially for lower-income households. Segi Fresh, already a familiar name when it comes to offering competitive prices on fresh and frozen produce, is stepping up once again in collaboration with Selangor KPDN to bring meaningful, immediate savings to communities.
This programme will be taking place in nine different Segi Fresh outlets across Selangor over two days – covering areas from Batang Kali to Tanjung Karang. The focus is on fresh, quality wet market items, poultry, seafood, and essential groceries – all offered at specially reduced prices.
Why Should People Not Miss This?
Let’s break down the top reasons this event is worth attending:
1. Unbeatable Prices – Way Below Market Rates
It’s no exaggeration to say that the items offered during this event are much cheaper than what is found in the average market. Whether it’s chicken, fish, or even daily pantry staples like cooking oil and rice, the prices during this event are meant to offer real savings. These aren’t just promotional discounts – they’re community-driven price cuts with the intention to help households cope with rising living costs.
2. Freshness and Quality You Can Count On
Segi Fresh has built a reputation over the years for providing fresh and quality wet goods, from poultry to seafood and vegetables. During this campaign, the same high standards apply, so visitors can expect clean, fresh produce at a price point that won’t dent the wallet.
3. Support for the Local Community
This isn’t just a shopping event – it’s an act of community care. By coming out and supporting this initiative, shoppers are not only benefiting from fantastic deals but also contributing to a movement that prioritises fair, accessible pricing for the rakyat, especially for the underprivileged.
4. Multiple Locations Across Selangor – Convenient Access
One of the key strengths of this event is its wide geographical coverage. Whether someone lives closer to Batu Caves or Tanjung Karang, there’s likely a participating Segi Fresh outlet nearby. This level of accessibility ensures more people can enjoy the benefits of the programme without needing to travel far.
5. A Family-Friendly Shopping Atmosphere
With most outlets operating in easily accessible areas, often surrounded by other shops and amenities, this sale event makes for a great opportunity to do the weekly grocery run while also saving a significant amount of money. Some outlets may even have added community activities or sampling booths, making it more than just a transaction – it’s a community experience.
Locations to Visit and What to Expect
Here’s a look at the exact outlets and locations participating in the RAHMAH Madani Sale by Segi Fresh. Each venue has been strategically chosen to ensure high accessibility and reach among various communities.
On 9 August 2025 (Saturday):
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Segi Fresh Batang Kali
View on Google Maps -
Segi Fresh Rantau Panjang
View on Google Maps
On 10 August 2025 (Sunday):
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Segi Fresh Batu Caves
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Segi Fresh Ijok
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Segi Fresh Jalan Kebun
View on Google Maps -
Segi Fresh Meru
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Segi Fresh Sungai Besar
View on Google Maps -
Segi Fresh Salak Tinggi
View on Google Maps -
Segi Fresh Tanjung Karang
View on Google Maps
These venues are well-located and will likely see strong turnout, so it’s advisable to come early to get the best pick of the produce and goods. This is especially important for items like poultry and seafood, which tend to sell out quickly during promotional events like these.
A Practical Step Towards Cost-Saving Living
Living costs continue to be a concern for many households, especially with inflation affecting food prices. What Segi Fresh and Selangor KPDN are offering isn’t just another promo – it’s part of a sustainable, compassionate effort to make life a little more manageable. For those who constantly find themselves budgeting tightly for food, this initiative could easily shave off tens of ringgit – or more – from the week’s grocery bill.
Moreover, this event brings shopping back to the basics – quality items, sold fairly, to benefit the community. This kind of initiative strengthens neighbourhood connections, builds brand trust, and ultimately proves that businesses can thrive while also putting people first.
If anyone is looking to stock up on essentials, refresh the fridge with fresh seafood, or even just buy cooking ingredients for the week – all at a fraction of the normal cost – this is the time and place to do it.
So mark the dates, plan the visit, and be part of something that’s more than just a sale. It’s a gesture of care, a community movement, and a good old-fashioned bargain all wrapped in one.
Promotional/Event Details:
Date: 9–10 August 2025
Time: 8:00 AM Onward
Venue:
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9 August 2025:
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Segi Fresh Batang Kali – Google Maps
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Segi Fresh Rantau Panjang – Google Maps
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10 August 2025:
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Segi Fresh Batu Caves – Google Maps
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Segi Fresh Ijok – Google Maps
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Segi Fresh Jalan Kebun – Google Maps
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Segi Fresh Meru – Google Maps
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Segi Fresh Sungai Besar – Google Maps
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Segi Fresh Salak Tinggi – Google Maps
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Segi Fresh Tanjung Karang – Google Maps
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More Information:
Official Facebook Post – Segi Fresh

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