If there’s one thing that brings comfort to Malaysians in the midst of a busy week, it’s a little midweek treat that doesn’t break the bank. Mr Bean Malaysia has stepped up with just that – a delicious and affordable reason to smile every Thursday with their newly launched “Soy Good 4 U Thursdays” promotion.
Starting 7 August 2025 onward, Mr Bean is celebrating all things soy with a weekday deal that’s truly hard to resist. Every Thursday between 2PM and 5PM, customers can enjoy a selection of Mr Bean’s soy-based favourites for just RM4 each, with any purchase. Whether it’s the comforting Classic Tau Fu Fah or the refreshing Grass Jelly Drink, this is the kind of affordable indulgence many of them have been craving.
Let’s unpack this promotion in detail and explore why it might just become the weekly ritual Malaysians never knew they needed.
Why Soy on a Thursday?
Mr Bean has cleverly branded Thursday as “SoyDay”, and it’s more than just a catchy slogan. Midweek can often be stressful – with work, studies, and errands piling up – so a delightful, plant-based treat might be exactly what’s needed to lighten the mood. By positioning this deal towards the tail end of the workweek, Mr Bean is giving people a perfect excuse to pause and treat themselves, while staying relatively healthy and on-budget.
What’s on the RM4 Menu?
The “Soy Good 4 U Thursdays” promotion features four Mr Bean staples, all priced at only RM4 each, and available from 2PM–5PM with any purchase:
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Classic Soy Milk – Smooth, creamy, and made from high-quality soybeans. Ideal for those who want a chilled drink without the guilt.
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Grass Jelly Drink – A local favourite, this beverage combines refreshing soy milk with chewy grass jelly pieces, perfect for cooling down in Malaysia’s tropical heat.
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Original Soy Ice Cream – A dairy-free dessert that is not only delicious but also suitable for vegetarians and those with lactose intolerance.
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Classic Tau Fu Fah – A silky-smooth traditional dessert that offers a nostalgic taste with every spoonful.
Each of these items reflects Mr Bean’s commitment to high-quality, plant-based food options, ensuring that customers don’t just get a great price, but a satisfying and wholesome experience too.
Where Can You Get This Deal?
Not every Mr Bean outlet in Malaysia is participating in this promotion, so it’s important to note that only selected locations are offering this RM4 Thursday treat. As of now, customers can enjoy the deal at the following outlets:
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The Exchange TRX
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Sunway Pyramid
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SkyAvenue, Genting Highlands
These locations are well-frequented by shoppers, tourists, and office-goers alike, making them ideal for a mid-afternoon snack break. Whether someone is shopping at Sunway Pyramid, heading to the mountains in Genting, or catching a break at TRX, it’s easy to swing by for a soy treat.
Why They Shouldn’t Miss This Deal
Let’s face it: food prices have crept up in recent years, and finding a good snack or drink under RM5 is becoming increasingly rare. This is where Mr Bean’s Thursday promo shines. With just a small spend on any item (perhaps a sandwich or pancake from the menu), customers unlock access to a second item at an unbeatable RM4 rate.
For budget-conscious university students, office workers looking for a midday boost, or families out on a shopping trip, this is a practical and satisfying deal. It also encourages exploration – people might go in for their regular soy milk and decide to try the tau fu fah or soy ice cream instead.
The Health Angle
Another reason to love this campaign? Soy-based food and drinks offer multiple health benefits. Soy is rich in plant-based protein, contains essential amino acids, and is known to support heart health. It’s also low in saturated fat, lactose-free, and environmentally friendly.
So, not only are customers saving money with this promotion, but they’re also making a more conscious food choice. In an era where fast food often dominates cheap meal options, Mr Bean is offering something that’s both indulgent and better for the body.
It’s More Than a Promotion – It’s a Reason to Slow Down
In the fast pace of modern life, it’s easy to forget to slow down and enjoy the little things. Mr Bean’s “Soy Good 4 U Thursdays” is more than a simple marketing campaign – it’s a gentle nudge to take a break, reconnect with comfort food, and treat oneself with something nourishing. For many, Thursdays can now become a highlight of the week, thanks to this thoughtful promotion.
It’s the kind of small joy that can make a big difference in someone’s day. The soft sweetness of tau fu fah or the smooth chill of soy ice cream can act as an instant mood lifter, especially when paired with affordable pricing.
Planning Your Visit
Given the time limitation – only from 2PM to 5PM on Thursdays – it’s wise to plan ahead. If one is working nearby one of the listed outlets or shopping in the area, setting a reminder would help ensure not missing out. Consider grabbing lunch nearby and timing a tea break right when the promo kicks in.
Do keep in mind that the offer is valid with any purchase, so make sure to pair the RM4 item with something else from the menu. Mr Bean offers a variety of light bites, including soy pancakes, sandwiches, and soy pudding sets.
Final Thoughts
There are few places where taste, health, and affordability come together quite so neatly. Mr Bean Malaysia’s “Soy Good 4 U Thursdays” campaign is a wonderful example of how a brand can provide consistent value while encouraging positive eating habits. It’s accessible, fun, and rooted in tradition with a modern twist.
For anyone who enjoys plant-based food or is simply looking for a way to stretch their ringgit while still enjoying something tasty and satisfying, this is the kind of deal worth making a weekly habit. So, the next time Thursday rolls around, remember to swing by one of the participating Mr Bean outlets and enjoy a RM4 soy treat that’s truly good for them.
Promotional/Event Details:
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Date: 7 August 2025 Onward (Every Thursday)
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Time: 2PM – 5PM
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Venue: The Exchange TRX, Sunway Pyramid, SkyAvenue Genting Highlands
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Offer: RM4 for Classic Soy Milk, Grass Jelly Drink, Original Soy Ice Cream, or Classic Tau Fu Fah with any purchase
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Official Source: Facebook Post
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